Matrix Fitness UK
Matrix Fitness UK
Matrix Fitness UK
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Global fitness company Dyaco launches UK arm

Fitness equipment manufacturer and supplier Dyaco International has launched operations in the UK.

The Taiwan-based group – which distributes kit for the commercial, medical and home markets – has marked its entry to the British market with the appointment of an experienced top team to lead its UK arm.

Industry veteran David Hughes, whose previous roles include senior positions at Technogym and Bupa, has been named managing director, while former Matrix Fitness and Polaris sales director Andy Loughray has been appointed UK sales director.

Sarah Hitchcock, also a former Matrix director, will take up the role of commercial director and Janette Rose – whose career includes stints at Precor, Matrix and Technogym – has been appointed marketing manager.

Dyaco’s commercial brands include Spirit Fitness, along with two new additions to its portfolio in 2018 – The UFC (Ultimate Fighting Championship) and Johnny G.

Newly appointed MD David Hughes said: “We’re launching Dyaco in the UK with an experienced range of industry professionals in the team.

“Our aim is to quickly establish ourselves as a major player in the UK fitness industry with our diverse commercial, home and medical product offerings.”

Daniel Clayton, president of Dyaco International's commercial and medical division added: “While there are competitors of greater size, we see our competitive advantage as our ability to quickly manoeuvre and capitalise on the ever-changing marketplace.

“We aim to show that with the perfect balance of great products and experienced and motivated staff, Dyaco is going to become a major player in the health and fitness industry.”

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Fitness equipment manufacturer and supplier Dyaco International has launched operations in the UK.
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I need to keep strong for the rest of my life, ensuring my body can cope with everyday tasks in order to live with a degree of independence
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It’s inspiring to be part of a company and an industry that positively empowers people to change their lives. It means I can show up and be my best self, and in turn I hope I can lead and inspire people to be their best too
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I believe innovation can only truly flourish when established concepts make way for it
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In every class, we invite participants to unleash their inner rockstars, let themselves go and rock out with a community of like-minded friends. They can healthily release their aggression and feel a sense of freedom
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We help people break bad habits and change their lifestyles for better health. By monitoring our members’ progress and keeping in touch via our app, we guarantee results
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This type of studio was unusual for Cornwall at the time and introduced concepts which were new to many people, including online booking and the first hot yoga studio on the county’s north coast
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We can open all over the US. In fact, some of our best CycleBar studios are being opened in the middle of nowhere, like in Louisville, Kentucky. There’s no SoulCycle in Kentucky, I can guarantee that
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Diary dates
24-25 Apr 2019
Business Design Centre, London, United Kingdom
Diary dates
05-10 May 2019
Gold Coast Convention and Exhibition Centre, Queensland, Australia
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Matrix Fitness UK
Matrix Fitness UK