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Global fitness company Dyaco launches UK arm

Fitness equipment manufacturer and supplier Dyaco International has launched operations in the UK.

The Taiwan-based group – which distributes kit for the commercial, medical and home markets – has marked its entry to the British market with the appointment of an experienced top team to lead its UK arm.

Industry veteran David Hughes, whose previous roles include senior positions at Technogym and Bupa, has been named managing director, while former Matrix Fitness and Polaris sales director Andy Loughray has been appointed UK sales director.

Sarah Hitchcock, also a former Matrix director, will take up the role of commercial director and Janette Rose – whose career includes stints at Precor, Matrix and Technogym – has been appointed marketing manager.

Dyaco’s commercial brands include Spirit Fitness, along with two new additions to its portfolio in 2018 – The UFC (Ultimate Fighting Championship) and Johnny G.

Newly appointed MD David Hughes said: “We’re launching Dyaco in the UK with an experienced range of industry professionals in the team.

“Our aim is to quickly establish ourselves as a major player in the UK fitness industry with our diverse commercial, home and medical product offerings.”

Daniel Clayton, president of Dyaco International's commercial and medical division added: “While there are competitors of greater size, we see our competitive advantage as our ability to quickly manoeuvre and capitalise on the ever-changing marketplace.

“We aim to show that with the perfect balance of great products and experienced and motivated staff, Dyaco is going to become a major player in the health and fitness industry.”

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Fitness equipment manufacturer and supplier Dyaco International has launched operations in the UK.
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