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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

McFit plans to open fitness for free model

German fitness operator McFit is planning to open a gym with an innovative membership model that allows users to train for free.

The operator will offer free membership “through sponsoring and partners from the business world,” Mcfit founder Rainer Schaller said in Germany’s Handelsblatt Global.

Adding: “It’s not just about making money. If it were, we might not be doing it. Of course, the concept has to pay off, but when you’re already the No.1 like we are, you look for new challenges.”

To boost revenues, the club could stage industry conferences and sporting events, as well as showcase fitness equipment and sports brand manufacturers.

The operator, which is the largest in Europe in terms of memberships, is looking to convert an old industrial building in Oberhausen, western Germany, into the largest fitness studio in the world, costing in the region of €50m (US$59.6m, £46.1m).

Named The Mirai, meaning “future” in Japanese, the club will sit on a 592,000sq ft (55,000sq m) plot of land and is expected to open in 2019.

Former FIBO event director Ralph Scholz joined McFit’s management team in June to lead “an innovation project”. He said: “As a trade show man in Cologne, I used to spend the entire year preparing for a four-day event. The Mirai could be a permanent, year-long showcase for our industry.”

McFit has 1.5million members and more than 270 branches in seven countries.

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German fitness operator McFit is planning to open a gym with an innovative membership model that allows users to train for free.
HAF
Artist's impression of the strength zone at The Mirai
SportsArt Fitness
SportsArt Fitness

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SportsArt Fitness
SportsArt Fitness
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Features
ukactive update
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Interview
We talk to the key people in the fitness franchise group’s management team
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Fitness-kit
Lauren Heath-Jones rounds up the latest health and fitness products and services
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Fitness-kit.net
Lauren Heath-Jones rounds up the latest health and fitness products and services
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Retention
Member retention is often a challenge, with operators typically losing 50 per cent of their membership annually. But a close look at the habits of clubs with impressive retention rates suggests that how you communicate with members significantly impacts their loyalty
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IHRSA update
The newest research on US health club consumers paints an encouraging picture of the market. IHRSA’s Kristen Walsh outlines the opportunities identified and how they outweigh the potential challenges
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A report has painted a glum picture of health club safety, claiming that nearly half of UK adults have injured themselves during exercise. Tom Walker investigates if gyms are doing enough to keep users safe
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Data protection
With the implementation of the general data protection regulation (GDPR) fast approaching, Health Club Management explores what the biggest shake up of data protection laws for 25 years means for health and fitness businesses across the UK and Europe
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India has severe health issues due to poor diet, lack of exercise, and long working hours. If reports are correct, by 2020 more than 65 per cent of all mortality will be linked to chronic diseases
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When it comes to building a community, you can’t force it. You can’t demand people’s time. It’s more about the small things we do to make people feel welcome
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WeWork’s mission is to humanise work, so putting the social experience at the centre of fitness is how we intend to reinvent the traditional gym experience
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Yes, we want members to spend more money, of course we do, but I want them to spend more time with each other. Creating social hubs is really, really important
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The technology they have at nanoM can help to pinpoint potential issues before you even know about them
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Catalogue Gallery
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Video Gallery
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Featured suppliers
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Property & Tenders
Diary dates
23-25 Jan 2018
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
30 Jan - 01 Feb 2018
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
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