Matrix Fitness UK
Matrix Fitness UK
Matrix Fitness UK
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

McFit plans to open fitness for free model

German fitness operator McFit is planning to open a gym with an innovative membership model that allows users to train for free.

The operator will offer free membership “through sponsoring and partners from the business world,” Mcfit founder Rainer Schaller said in Germany’s Handelsblatt Global.

Adding: “It’s not just about making money. If it were, we might not be doing it. Of course, the concept has to pay off, but when you’re already the No.1 like we are, you look for new challenges.”

To boost revenues, the club could stage industry conferences and sporting events, as well as showcase fitness equipment and sports brand manufacturers.

The operator, which is the largest in Europe in terms of memberships, is looking to convert an old industrial building in Oberhausen, western Germany, into the largest fitness studio in the world, costing in the region of €50m (US$59.6m, £46.1m).

Named The Mirai, meaning “future” in Japanese, the club will sit on a 592,000sq ft (55,000sq m) plot of land and is expected to open in 2019.

Former FIBO event director Ralph Scholz joined McFit’s management team in June to lead “an innovation project”. He said: “As a trade show man in Cologne, I used to spend the entire year preparing for a four-day event. The Mirai could be a permanent, year-long showcase for our industry.”

McFit has 1.5million members and more than 270 branches in seven countries.

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German fitness operator McFit is planning to open a gym with an innovative membership model that allows users to train for free.
HAF
Artist's impression of the strength zone at The Mirai
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Features
ukactive update
ukactive has replaced Flame with a new event called Active Uprising, to better serve the evolving health and fitness sector, as Steve Ward explains
Features
IHRSA update
Personal and small group training can engage members and keep them regularly coming through the doors of a club. Kristen Walsh shares the findings of a recent IHRSA report that looks at how members use these sessions
Features
Personal training
The PT market varies hugely across Europe. Niels Gronau and Julian Berriman present the highlights of new research into the sector
Features
Elevate preview
Now in its third year, the UK’s largest physical activity trade event is returning next month bigger and better than ever, this time with its inaugural conference. We take a look at what’s in store for delegates
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Franchising
The UK’s franchised fitness sector is heating up, with more and more operators turning to this model to achieve ambitious growth plans. Tom Walker takes a closer look
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People
Interview
I have to do everything in my power to make Fitness First Germany a great, sustainable company again
People
Interview
A well-researched type of offering gives members what they really want and need: long-lasting results in all areas of their health
People
People profile
Steele joins the working group tasked with revising the chief medical officer’s physical activity guidelines for adults
People
People profile
Leon’s founding mission is to help people ‘live and eat well’ and wellbeing is a natural extension of this
People
People profile
I was approached by my rowing club to do more with their amazing facility, which is located on the river. I decided to create a comprehensive, branded group exercise experience
People
Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: New performance flooring range from EXF delivers on function and aesthetic
EXF Fitness is the flooring supplier of choice to some the capital’s most iconic gyms including Gymbox, WIT One New Change and Ministry Does Fitness.
Featured suppliers
Featured supplier: Getting Riggy With It – Completely bespoke functional training rig solutions from EXF
At EXF our functional training rigs are anything but ordinary.
Video Gallery
Schwinn Customization
Core Health & Fitness
Schwinn Indoor Cycling Bike Customization Video. Read more
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Company profiles
Company profile: DFC
DFC
At DFC, we offer a totally transparent membership collections service, with clear pricing and no ...
Company profiles
Company profile: Cybex International UK
Cybex International is a leading manufacturer of premium commercial fitness equipment for exercisers of all ...
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Club management software
Brightlime: Club management software
Skincare
Elemis: Skincare
Exercise equipment
Technogym: Exercise equipment
Fitness equipment
Dyaco International: Fitness equipment
Lockers
Fitlockers: Lockers
Flooring
Rephouse: Flooring
Audio visual
Lightmasters UK Ltd: Audio visual
Spa software
SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Castle Park, Colchester
Colchester Borough Council
Property & Tenders
Various Sites
Porters Commercial
Property & Tenders
Diary dates
28-29 Apr 2018
Olympia London, London, United Kingdom
Diary dates
09-10 May 2018
ExCeL London, London, United Kingdom
Diary dates
Job search
Matrix Fitness UK
Matrix Fitness UK