Nautilus / Core Health & Fitness
Nautilus / Core Health & Fitness
Nautilus / Core Health & Fitness
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Fitness First puts identical twins to the test with BioScore experiment

Fitness First has made waves across the internet with a new campaign promoting its BioScore health and fitness assessment.

The video, which has racked up close a million views so far across Facebook and YouTube, invites five pairs of identical twins to determine if their biological age matches their actual age. The experiment follow previous research on identical twins in Finland, which concluded that lifestyle plays a far more important role in health and biological age than DNA.

BioScore – which comprises health, fitness and lifestyle assessments – is now included within Fitness First’s BodyFirst and BodyFirst+ induction packages and forms part of the chain’s ongoing investment in unlocking the secrets to motivation.

After being put through their paces in the video (see below) the twins are shocked to discover how lifestyle choices have impacted on their biological age.

• Ruth and Cat (aged 29) discovered their biological ages were three and two years older than their real ages due to a hectic and stressful life in a band and other lifestyle factors, such as their social drinking habits and the fact that Ruth is a smoker.

• Zoe and Gail (aged 63) got a pleasant surprise when it was revealed their biological ages were actually eight and seven years younger than their real ages. The twins are both committed to maintaining a healthy lifestyle, having modelled for much of their lives and both being awarded the title of Miss Great Britain and Miss England which appears to have had a positive long term impact on their biological ages.

• Neshah and Nyah (aged 25) saw mixed results with Neshah slightly younger than her real age, with her biological age coming in at 24.5 years, while Nyah saw the impact of an unhealthy diet and lifestyle on her age, coming in at 27.5 years.

• Jonathan and Edward (aged 35) were disappointed to find their fitness ages were not younger than their real ages, coming in at 35 and 37. Though regular gym goers, the assessment revealed the twins often focus on set routines and BioScore highlighted that in cardio fitness for example, there are improvements that could be made.

• Brett and Scott (aged 22) found themselves taken back to their teens with their biological scores, which were 16 and 17.5 years old. Living a healthy lifestyle of keeping fit and not drinking or smoking helped the twins bring down the years.

David Jones, marketing director at Fitness First said: “The real benefit of BioScore isn’t just that it highlights the specific areas people need to work on in order to improve their biological age, but also that it encourages people to act immediately on these improvements.

“Unlike fitness or health recommendations that offer long term or non-specific benefits as an incentive, such as “helping you live longer”, the BioScore assessment gives immediate impetus to take action e.g. improve your biological age by three years or five years by taking the following specific steps.”

See how the twins fared (VIDEO)

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Fitness First has made waves across the internet with a new campaign promoting its BioScore health and fitness assessment.
HAF,FIT,IND,SAM
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News

Fitness First puts identical twins to the test with BioScore experiment

Fitness First has made waves across the internet with a new campaign promoting its BioScore health and fitness assessment.

The video, which has racked up close a million views so far across Facebook and YouTube, invites five pairs of identical twins to determine if their biological age matches their actual age. The experiment follow previous research on identical twins in Finland, which concluded that lifestyle plays a far more important role in health and biological age than DNA.

BioScore – which comprises health, fitness and lifestyle assessments – is now included within Fitness First’s BodyFirst and BodyFirst+ induction packages and forms part of the chain’s ongoing investment in unlocking the secrets to motivation.

After being put through their paces in the video (see below) the twins are shocked to discover how lifestyle choices have impacted on their biological age.

• Ruth and Cat (aged 29) discovered their biological ages were three and two years older than their real ages due to a hectic and stressful life in a band and other lifestyle factors, such as their social drinking habits and the fact that Ruth is a smoker.

• Zoe and Gail (aged 63) got a pleasant surprise when it was revealed their biological ages were actually eight and seven years younger than their real ages. The twins are both committed to maintaining a healthy lifestyle, having modelled for much of their lives and both being awarded the title of Miss Great Britain and Miss England which appears to have had a positive long term impact on their biological ages.

• Neshah and Nyah (aged 25) saw mixed results with Neshah slightly younger than her real age, with her biological age coming in at 24.5 years, while Nyah saw the impact of an unhealthy diet and lifestyle on her age, coming in at 27.5 years.

• Jonathan and Edward (aged 35) were disappointed to find their fitness ages were not younger than their real ages, coming in at 35 and 37. Though regular gym goers, the assessment revealed the twins often focus on set routines and BioScore highlighted that in cardio fitness for example, there are improvements that could be made.

• Brett and Scott (aged 22) found themselves taken back to their teens with their biological scores, which were 16 and 17.5 years old. Living a healthy lifestyle of keeping fit and not drinking or smoking helped the twins bring down the years.

David Jones, marketing director at Fitness First said: “The real benefit of BioScore isn’t just that it highlights the specific areas people need to work on in order to improve their biological age, but also that it encourages people to act immediately on these improvements.

“Unlike fitness or health recommendations that offer long term or non-specific benefits as an incentive, such as “helping you live longer”, the BioScore assessment gives immediate impetus to take action e.g. improve your biological age by three years or five years by taking the following specific steps.”

See how the twins fared (VIDEO)

Sign up for FREE ezines & magazines
Fitness First has made waves across the internet with a new campaign promoting its BioScore health and fitness assessment.
HAF,FIT,IND,SAM
THUMB8703_461966.jpg

News

Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider. The
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In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts
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Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
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With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
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Promotional Feature
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We’re at the beginning of the journey with EMS training in the UK. The benefits and applications of this type of training are vast, and there’s an enormous commercial opportunity for both PTs and operators
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Collaboration, not aggregation, is the message
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
Featured supplier news
Featured supplier: Crown overhaul changing rooms at Saunton Sands spa
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
TRX MAPS
TRX Training
TRX MAPS completes body movement assessments in just 30 seconds to help trainers develop personalized fitness plans and goals for members. Read more
More videos:
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
Company profile: Netpulse
Founded in 2001, Netpulse is the world’s number one provider of branded mobile apps for ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Member access schemes
Move GB: Member access schemes
Spa software
SpaBooker: Spa software
Professional services
Deloitte UK: Professional services
Locking solutions
Ojmar: Locking solutions
Fitness equipment
FunXtion International BV: Fitness equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Audio visual
Hutchison Technologies: Audio visual
Trade associations
International SPA Association - iSPA: Trade associations
Governing body
EMD UK: Governing body
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
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Nautilus / Core Health & Fitness
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