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Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Escape Fitness and Myzone partner to 'gamify' HIIT classes

Fitness equipment specialist Escape Fitness has teamed up with Myzone to add a tracking element to its Move It classes.

Move It is a functional HIIT programme for groups and has six specific zones – lift, move, function, core, run, and recovery – offering users a full-body workout.

Introducing Myzone's heart rate tracker to the mix means members will get instant feedback on their performances via their phone or a screen in the gym – and will add an element of gamification to Move It.

According to Rachel Young, Escape Fitness' head of training and programming, the partnership means that clubs can schedule Move It for their unique needs.

"Operators will have the ability to design performance specific workouts focusing on upper body, lower body or full body workouts, according to trends or seasonality.

"The level of creative customization this partnership provides is a competitive advantage as today’s tech-savvy exercisers expect novelty, community and challenge – and plus real-time feedback."

Both the 30-minute and 45-minute version of Move It/Myzone will work with or without an instructor as it can be streamed on-demand – ideal for unmanned facilities.

“Move It is one of our most popular programmes, already available in gyms worldwide," Young added.

"Trainers love it because it’s fun, appropriately intense, challenging and effective, yet safe."

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Fitness equipment specialist Escape Fitness has teamed up with Myzone to add a tracking element to its Move It classes.
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Company profile: Escape Fitness Limited
Founded in 1998, Escape Fitness has built a reputation for innovation, quality and design as ...
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Delivering exceptional service, attracting new members and building a network of loyal repeat customers – ...
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Diary dates
24-25 Apr 2019
Business Design Centre, London, United Kingdom
Diary dates
05-10 May 2019
Gold Coast Convention and Exhibition Centre, Queensland, Australia
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