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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Buzz Gym partners with Life Fitness for UK expansion push

Budget club operator Buzz Gym has signed a deal with equipment supplier Life Fitness, which will see the company introduce a "transformed business model" as it sets out on a UK-wide expansion.

The chain will invest and install Life Fitness' premium kit at its sites, as part of plans to combine affordable, no contract gym memberships with a premium fitness equipment offer and high-specification fit-outs.

The soon-to-open Buzz Gym Oxford will be the first facility to launch with Life Fitness kit, followed by the opening of another new site in Plymouth.

The duo of openings will take the number of clubs in its portfolio to five.

Family-owned Buzz Gym launched its first club in Reading in 2013 and currently has more than 13,000 members across its three gyms.

Located in city centre sites, Buzz Gym clubs offer 24h access and each site has more than 200 exercise stations, open plan training zones, strength zones and more than 400 group exercise classes every month.

Buzz Gyms focuses on atmospheric designs – including live DJ’s and nightclub-feel lighting, where "fashion meets fitness".

“We chose Life Fitness because it was able to clearly understand our business model and provide a solution that not only meets our current needs, but one that is scalable and will support our longer-term growth strategy," said Adam Stowell, CEO of Buzz Gym.

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Budget club operator Buzz Gym has signed a deal with equipment supplier Life Fitness, which will see the company introduce a "transformed business model" as it sets out on a UK-wide expansion.
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The soon-to-open Buzz Gym Oxford will be the first facility to launch with Life Fitness kit
Fitness On Demand
Fitness On Demand

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People
people
The drive behind everything we do is to help our patients get better. Whether that means climbing Everest, or climbing the stairs
People
people
What’s on offer in gyms doesn’t appeal to the majority of the population. I’m intrigued to know why the market doesn’t respond
People
people
We’re offering members the convenience of having a workout and a chance to shop in a lively, welcoming environment
People
people
With the EXOS programmes, I can guarantee vitality. Our goal is to upgrade people’s lives by finding their true purpose
People
People profile
Aerial is tough initially, but people get addicted because of the results they see and because it makes you completely switch off
People
People profile
There’s no doubt in my mind that training outdoors is a huge mood booster, and a better mood will always result in a better workout
People
Interview
Our large-format clubs require a high population density, so we created a small box model at 5,000 - 8,000sq ft to create a vibrant, friendly, local gym concept - Francine Davis
People
Interview
I want to build a social lifestyle brand that combines music and wellness to create something that inspires people. I want to change the way people think of working out, so it’s like going to a club or a concert
People
Interview
Having a service proposition that stands clearly above the benchmark against which the market is judged motivates us much more than just growing our estate and building more clubs
People
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