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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Former Swim England CEO Adam Paker takes helm at Swimming Nature

I intend to build on the strengths of the business so we can take the brand further and wider to teach more people to swim and swim beautifully
– Adam Paker, CEO, Swimming Nature

Adam Paker, the former chief executive of Swim England and Commonwealth Games England, has been named the new head of Swimming Nature.

Paker takes the reins from Eduardo Ferre, who founded the personalised swimming tuition business in 1993. Ferre is moving into the role of product director to concentrate on the delivery of tuition.

“I strongly believe there is more potential to unlock in the swimming tuition market and intend to work closely with the teams at Swimming Nature to build on the strengths of the business, so we can take the brand further and wider to teach more people to swim and to swim beautifully,” said Paker.

Swimming Nature recently reported exponential growth of its pool network, which included signing deals with Bannatyne, Q Hotels and Hilton.

Paker has been tasked with driving growth across the business and creating an international pool network.

During his time at Swim England, which is formally known as the ASA, Paker was credited as being instrumental in reversing the decline of participation numbers for swimming, using an insight-led approach and data-driven methods.

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Adam Paker, the former chief executive of Swim England and Commonwealth Games England, has been named the new head of Swimming Nature.
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News

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Fitness subscription service ClassPass acquired GuavaPass, a fitness aggregator operating in Asia and the Middle
The 1000M South Michigan property in Chicago, Illinois is set to become the first residential
Liz Terry, editor of HCM, has called on the industry to counter the "annual tradition
Les Mills
Les Mills
Myzone, delivers a wearable and digital technology solution for the fitness industry. With the intent
The Advanced Wellbeing Research Centre (AWRC) will open its doors at Sheffield Hallam University later
Low-cost fitness operator Xercise4Less is has revealed plans to double in size and have 100
Andy Tee, co-founder of boutique fitness studio V1BE, has revealed plans to expand the concept
Franchised fitness operator UFC Gym has revealed that it will open its first UK locations
A partnership between leisure operator GLL and the Swimming Teachers' Association (STA) – designed to
Tesco has signed a corporate fitness deal with Gympass, which will see the retail giant's
Focus Training
Focus Training
SPATEX 2019, the UK’s only dedicated water leisure exhibition is returning to Coventry’s Ricoh Arena
Bungee Workout, which offers group fitness classes utilising the increasingly popular, acrobatics-style indoor bungee technology,
A campaign has been launched to raise awareness of the way leisure trusts operate –
ukactive has appointed six additional sector professional to its Membership Council and Supplier Council. The
Perfect Gym Solutions SA.
Perfect Gym Solutions SA.
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Features
Retail
Years ago, gym retail meant a small selection of basic products sold behind a counter. Now retail can turn more profit more than anywhere else in the gym, with opportunities in activewear, supplements and specialised gym equipment. We look at what’s working according to three industry experts
Features
Training
The UK’s first hotel with high altitude rooms has opened its doors, hot on the heels of the launch of a hypoxic chamber at the new Third Space in London. Is altitude training heading for the mainstream? Kath Hudson reports
Features
Sweating the details
The ubiquity of screens offers our sector greater reach than ever before. The challenge is to find creative solutions to transform this perceived threat into an opportunity
Features
Trends
Is going sub-zero the next big thing in health clubs? We take a closer look at the benefits of cryotherapy and some of the options on offer if you’re thinking of making the leap into the big chill
Features
Flooring
The feel of a certain surface under a member’s feet can unconsciously put them in the right headspace to workout. We take a look at the latest flooring projects inspiring members to move...
Features
Wellness
Our industry needs to get older people significantly more active if the UK is to avoid a major crisis in social care, says a new report. Abi Harris explains what the key findings mean for you
Features
Report
What role can sport and physical activity play in preventing crime and anti-social behaviour – and are our prisons making the most of this opportunity to change lives? Kate Cracknell reports
Features
People
People profile
In London, people are familiar with the boutique concept, but elsewhere it’s still relatively new, so initially it was a challenge to educate people in Manchester about our benefits, when they were used to paying budget club prices
People
Interview
The capitalist model may create wealth in the short term, but if it doesn’t address the broader issue of serving society, it risks losing its licence to operate. If inequality grows, that might force more difficult change
People
Interview
Our education programme, Mind Set, covers everything from gut health and weight management to positive psychology and behaviour change
People
People profile
As an operator, you need to pick your price point and do what you can for that, but do it really well. We have great quality facilities, but what we offer isn’t luxury
People
Interview
I’ve always felt uncomfortable with the idea that membership of a full-service club might cost £60 a month, but a personal trainer will watch you do press-ups for an hour and also charge £60. One of those two numbers is wrong and I think the boutique industry will expose that
People
Interview
Research shows studios serve more consumers than any other industry segment and group exercise is a strong selling point
People
People profile
As long as people do the 30-minute circuit, twice a week, they are guaranteed results, and that’s a simple message to get across
People
People profile
You can do lots of great stuff, but find there are still large numbers of people who don’t engage. If you can start to understand why, then you’re onto something
People
People profile
I think we’ll start to see more pay-as-you-go concepts, as they offer better value for money and flexibility. HIIT will stay popular and we will see more use of data in workouts to engage people
People
Promotional Feature
Promotional feature
It became fairly obvious that the interactive nature of riding a bike meant that with THE TRIP, we could literally take our guests on a wild ride - Mike Mizrahi, director, Inside Out
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Directory
Management software
SportSoft UK Ltd: Management software
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Flooring
Total Vibration Solutions Ltd: Flooring
Audio visual
Lightmasters UK Ltd: Audio visual
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Locking solutions
Ojmar: Locking solutions
Fitness equipment
Dyaco International: Fitness equipment
Catalogue Gallery
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Featured suppliers
Featured supplier: A world of wet leisure opportunities awaits you at SPATEX 2019
SPATEX 2019, the UK’s only dedicated water leisure exhibition is returning to Coventry’s Ricoh Arena this January.
Featured suppliers
Featured supplier: SportsArt Eco-Powr line feeds power, harnessed from exercise, back into the grid
SportsArt has developed a new range of environmentally-friendly fitness equipment that could dramatically reduce a facility's carbon footprint, as well as lower operational costs.
Video Gallery
This is Myzone
Myzone
Tracking your workout effort just became effortless. Read more
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Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Property & Tenders
High Lodge, Thetford Forest
Forestry Commission
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
22-24 Jan 2019
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-29 Jan 2019
Radisson Blu Hotel, London Stansted, Stansted, United Kingdom
Diary dates
Active IQ
Active IQ