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Blink Fitness enters US West Coast
US-based budget health club operator Blink Fitness is set to expand operations to the US west coast by entering the Los Angeles (LA) metro area in 2017.
California’s first Blink-branded site will be located in a former 1930's cinema, the Park Warner Theatre, located at Huntington Park. The historic site has been vacant since the mid-1990s.
While exact details of the club remain to be confirmed, Blink has revealed it will preserve the historic elements of the building, including the marquee and original painted art deco designs.
Blink plans to open the location by the end of 2017.
Founded in 2011, Blink Fitness has grown steadily on the US east coast and currently has 70 locations either open or in development throughout the states of New York, New Jersey, Pennsylvania and now California.
Blink markets itself as a “premium quality but value-based fitness brand” and last year made headlines after launching a month-long initiative at it clubs, during which mirrors were covered to help people “think about fitness differently”.
In a statement, the company said it plans to reach 300 locations in the next five years through corporate-owned expansion as well as franchise growth.