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Health Club Management magazine
2018 issue 3
Health Club Management 2018 issue 3
On the cover: Paul Lorimer-Wing
easyGym’s CEO explains why the brand is going global through franchising p26
5. Editor’s letter: Uniting exercisers of all types
Does focusing on differences in exerciser
motivation cause more harm than good?
10. People profile: Hannah Behrendt
The Behaviour Insights Team’s senior
advisor reveals behaviour modification
strategies for getting people active
11. People profile: Ariana Alexander-Sefre
Sweat and Sound’s founder on creating
immersive fitness experiences for all ages
12. People profile: Stuart Green
The corrective exercise specialist says poor
breathing and movement techniques can
lead to serious injury during exercise
14. News round-up:
Blink Fitness signs an NBA star and Pure
Gym hits 1m member milestone
26. Interview: Paul Lorimer-Wing
easyGym is ready for global expansion and
its CEO says it will hit its goal by franchising
34. Ask an expert: Gainfully employed?
We ask industry leaders if it’s time to make
PT employment contracts fairer
40. Functional fitness: The prehab trend
Why more clubs are launching injury
prevention classes and how you can add
this service to your club with minimal effort
46. Promotional feature: Perfect Gym
Improving retention with AI
48. Interview: Jaime Lissavetsky
The president of España Activa
Foundation explains how the
not-for-profit is addressing Spain’s
inactivity problem
Health Club Management 2018 issue 3
On the cover: Paul Lorimer-Wing
easyGym’s CEO explains why the brand is going global through franchising p26
54. Talking point: Going virtual
Many years have passed since virtual
classes first hit the fitness industry, but
what are operators doing to keep this
offering fresh and attractive to members?
60. Interview: Katy Bowman
Biomechanist and author shares her insight
on the impact of today’s increasingly
sendentary lifestyles on the human body
66. Gym Design: Design spotlight
We take a close look at the impressive
layout and design of the newly renovated
Midtown Athletic Club in Chicago
72. Health club software: In-club tech
Our new series explores the latest
developments in the world of health club
management software
76. FIBO & EHFF preview: FIBO 2018 preview
The leading trade show for fitness, wellness
and health returns for another year
81. Supplier showcase: Saving energy
Pure World Energy is delivering energy
savings to Bristol and Weymouth leisure
centres via its gas microturbine units
82. IHRSA update: Lisa Bodell
Kristen Walsh speaks to IHRSA 2018’s
keynote speaker Lisa Bodell about
simplification and innovation in business
84. ukactive update: Active lifestyles
ukactive head of public affairs Huw
Edwards says it’s time for the NHS to
prioritise preventive healthcare
86. Fitness-kit.net: Product innovations
We bring you the industry’s latest fitness
products and innovations
92. Events calendar:
Millennial 20/20 and IHRSA 2018 are some
of the events taking place this month
Current vacancies
Director of Operations Active Luton
£61,000 - £64,000 + exceptional pension + excellent benefits
Luton, United Kingdom
Current vacancies
Chief Executive Officer, Mount Batten Centre Mount Batten Group
c£65,000pa + pension + benefits
mount batten centre, plymouth, United Kingdom
Featured supplier news
Study Active has legally acquired the name “Premier Global” and select Premier Global
branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the
US.
Featured supplier news
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
challenge in balancing net zero goals, funding and increased costs.
Company profiles
Spivi is an immersive fitness gamification platform that helps gym operators to achieve better retention ...
Company profiles
We Work Well is a global premier hosted buyer event company, connecting high-level executives from ...
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
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