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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

Health Club Management magazine

2015 issue 10
Health Club Management 2015 issue 10
On the cover: Sébastien Foucan
Casino Royale's freerunning star sees the world as his playground
3. Editor’s letter: Active Every Day
The activity sector has to act now to embed the Active Every Day message in the public psyche, making it as potent a health mantra as Five a Day, says Kate Cracknell
8. Letters: Write to reply
This month’s post bag was full of letters about ukactive and CIMSPA’s efforts to drive professionalism in the sector. What are your thoughts?
12. News round-up:
Sports Direct Fitness finds the formula for its roll-out, National Fitness Day hits the headlines, Precor signs deal with Spinning, and LA fitness’ Arthur McColl heads to Anytime Fitness in Australia
20. International news:
Elements set to open two more clubs in Frankfurt, and World Class Russia opens largest club to date
22. IHRSA update: Ken Hughes
Personalisation of products and services is the key to future-proofing your fitness business, says Ken Hughes of Glacier Consulting
24. ukactive update: Business works out
ukactive’s latest report investigates best practice in the area of community wellbeing cross-sector partnerships. Executive director Steven Ward explains more
25. Diary dates:
Are you ready for IHRSA Europe, which takes place in Marseille, France this month? And how about SIBEC Europe, coming up in November?
26. Talkback: Health messaging
The Royal Society of Public Health has suggested hairdressers and bar staff could push health messages. So where do health clubs fit in?
28. Interview – Sébastien Foucan:
The founder of freerunning talks to Kate Cracknell about James Bond, growing his academy network, and the vital need for everyone to move and have fun
36. Promotional feature: Gladstone
Gladstone’s Learn2 software has revolutionised course management, with benefits for both customers and the bottom line
38. Extreme training: To the extreme
Extreme fitness challenges such as Tough Mudder have really captured the imagination of the public. So how can health club operators benefit from the trend?
48. Customer insight: The path to purchase
Touchstone Partners’ Tim Baker looks at the journey to becoming – and staying – a health club member
52. Consumer trends: The Uber-all economy
The health club of the future will have to be more flexible and adaptable, says Imke Schuller of The Futures Company
Health Club Management 2015 issue 10
On the cover: Sébastien Foucan
Casino Royale's freerunning star sees the world as his playground
56. Technology: Up close and personal
Bryan K O’Rourke takes an in-depth look at beacon technology and considers its future implications for health and fitness clubs
60. Interview: Chrissie Wellington
The former triathlon and Ironman world champion talks to Kate Cracknell about her new role as part of the team at parkrun
64. Promotional feature: miha bodytec
With its use of EMS technology, just one 20-minute workout a week is all that’s needed, say the manufacturers of the miha bodytec system
66. Nutrition & obesity: Good fat
Could brown fat offer a lifeline in battling obesity, and how do we activate it in our bodies? Kate Cracknell reviews the latest research
72. Online fitness: Home delivery
Streaming classes into the home shouldn’t be seen as a threat to health clubs, say the experts. In fact, it could be the way to engage more people with exercise
76. Promotional feature: Running Unlimited
Win a trip to Australia to train with a top pro cycling team, courtesy of Running Unlimited
78. Global trends: All the rage
Stephen Tharrett of ClubIntel shares the findings from the 2015 International Fitness Industry Trend Report
82. Studio innovations: fitness-kit.net special
New ideas to keep your studio offering up to date
84. Supplier showcase:
We take a look at recent projects by Premier Software, D2F Fitness and Matrix Fitness
90. Flexible memberships: Come one, come all
Are ‘exercise passports’ the shake-up the industry needs to improve retention and market penetration?
98. Research: Hot topic
Regular exercise can help reduce hot flushes in menopausal women, and could provide a natural alternative to HRT
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