leadforensics People: Ian Pickles and Imogen Buxton-Pickles
Leaderboard
Matrix Fitness UK
Matrix Fitness UK
Matrix Fitness UK
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Follow Health Club Management on Google+ Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management Get RSS alerts from Health Club Management magazine
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

People: Ian Pickles and Imogen Buxton-Pickles

FOUNDERS OF IMOVES

Published in Health Club Management 2017 issue 6
The founders are passionate about iMoves
The founders are passionate about iMoves
We want to provide an intervention at primary school to get kids active and healthy.

What is iMoves?
It’s an easy solution for teachers to deliver PE and dance in schools. Package licences are sold to schools, which allow teachers to access resources through an online portal. We provide everything teachers need to deliver a range of engaging activity and PE lessons: interactive demonstration videos, curriculum based lesson plans, music, flashcards and a range of assessment tools.

Our aim is to get children active every day with lessons and activities that engage them. We’re not teaching them to chasse or pirouette, but just some basic moves, and if they really like it they can go on to join a club.

What’s your mission?
We want to provide an intervention at primary school to get kids active and healthy. Our pitch at the ukactive Active Lab Live centred around a character called John: at five-years-old he was fit and active, but by 11 was overweight, because he had done his two hours a week of PE, but nothing else. Neither his parents or teachers had the confidence, or ideas, to get him active every day. By 25, he is overweight, embarrassed to join a gym and doesn’t know where to start with losing weight and getting active. We want to stop all the Johns from happening.

How did iMoves come about?
I [Imogen] have spent all my career in fitness and dance, working in schools to help them offer better quality lessons and then they started to ask for resources to do the lessons when I wasn’t there. I realised this was a business opportunity, so started to produce DVDs and put content on line. Both the kids and teachers loved the resources we produced and it’s built from there.
Lots of teachers lack the confidence and training to deliver exercise and dance classes themselves, so this was meeting a need. Many of the existing resources being used were very old fashioned and didn’t engage the children – such as dance that entailed pretending to be a tree. It was death by dance!

The business gained momentum two years ago, when schools started asking for resources for PE in general and gymnastics, so we developed the package to include gymnastics, Pilates, physical literacy, athletics and ball skills. Ian left his career in brand strategy and came on board as business manager.

What have you achieved?
We’re a small company with a great concept. Already we have 500 schools around the UK using iMoves. We’ve just won ukactive’s ActiveLab, which has taken us to a new level. In the last two years we’ve taken on staff and now have eight presenters around the country.

We’re constantly evolving to offer more programmes. For example, to engage boys we have programmes that include football, combat moves and war dances to music. At the other end of the spectrum, we offer a range of mindfulness lessons and Pilates to funky music.

What about future plans?
Research shows that an active child is more academic with grades up to 13 per cent higher. So, in September, we’ll be launching Active Schools, which offers 30 minutes of activity outside of PE and can be linked with different subjects. We’ll also team up with ukactive on National Fitness Day as the digital platform for schools, trying to get 10,000 schools to be active for 10 minutes at 10am.

Next year, we’ll be launching Active Home, to encourage children to carry on the work they’ve been doing at school when they go home.

Buxton-Pickles has a 
background in fitness and 
dance, and has worked in schools
Buxton-Pickles has a background in fitness and dance, and has worked in schools
http://www.leisureopportunities.com/images/228201_695364.jpg
The founders of iMoves and winners of ukactive's ActiveLab competition tell us how they're providing PE and dance packages to schools
Miha Bodytec GmbH
Miha Bodytec GmbH
Latest News
Zumba, the popular dance and aerobics programme, has launched a new high-intensity interval training (HIIT) ...
Latest News
Your Personal Training, the fitness professional management company, has teamed up Future Fit Training’s Pro ...
Latest News
Physical activity levels among teenagers are similar to that of 60-year olds, according to US ...
Latest News
easyGym plans to become a major player in the fitness market by opening 500 franchise ...
Latest News
Serco Leisure, which operates more than 60 facilities across the UK, has become an employer ...
Latest News
The risk of catching an infection from visiting a health club is "extremely low" despite ...
Latest News
Fitness First Middle East has opened an athletics-inspired club which focuses on fitness programmes in ...
Latest News
South coast leisure operator BH Live and Bournemouth Borough Council have invested £1m ($1.3m, €1.1m) ...
Latest News
Premium Russian fitness operator World Class plans to build a budget gym brand and grow ...
Latest News
The Bannatyne Group has added the Weybridge Health Club and Spa in Surrey to its ...
Latest News
Total Fitness has boosted its customer offering by launching a free app for its members. ...
Job search
Current vacancies
Catalogue Gallery
Click on a catalogue to view it online
Video Gallery
3D body shape and measurement visualization
Styku
Whether you're a fitness professional, doctor, or even a tailor, Styku's technology enables you to extract key body shape and measurements relevant to your industry. Read more
More videos:
Company profile
Company profile: Balanced Body®
Stocked in the UK for fast, cost effective delivery, Balanced Body® delivers versatile and space-saving ...
Company profile
Company profile: Exerp
We are specialised in chain management software for large multi-site fitness operators....
directory
directory
Move GB
directory
EZ-Runner Systems Ltd
directory
Taylor Made Designs
directory
RKF Luxury Linen
directory
Swimrite Supplies Ltd / SRS Leisure
directory
Mass Designers
directory
Conceptek - Sistemas de Informacao, S.A.
directory
Precor
directory
Legend Club Management Systems (UK) Limited
directory
Safe Space Lockers Ltd
directory
Featured supplier
Supplier profile: Join us for the 20th Facilities Management Forum
In 2017 Forum Events will be celebrating 20 years of the Facilities Management (FM) Forum, an event dedicated to professionals responsible for the FM their organisations View full profile...
Featured supplier
Supplier profile: Wexer introduces embedded people counting system
Digital fitness specialists Wexer have announced the launch of Wexer Count, a people counting solution for both live and virtual group exercise classes. View full profile...
Opinion
Opinion: How personalisation will change health clubs
Let’s fast forward three years to 2020. Technology will become the backbone of the new health club model, allowing members to connect more than ever before. Offering the ability to connect members to club technology will no longer be a differentiating factor but an industry standard; how your health club personalises the member experience is what will set your gym apart from the competition.
Property & Tenders
Walsall
Walsall Council
Property & Tenders
Diary dates
29 Jun 2017
Kenilworth Road, Luton, United Kingdom
Diary dates
05 Jul 2017
TBC, London, United Kingdom
Diary dates
Leaderboard
Leaderboard
Matrix Fitness UK
Matrix Fitness UK