STA-Swimming Teachers Association
STA-Swimming Teachers Association
STA-Swimming Teachers Association
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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Write to reply

Do you have a strong opinion or disagree with somebody else’s views on the industry? If so, we’d love to hear from you – email: healthclub@leisuremedia.com

Published in Health Club Management 2016 issue 1

Improving uptake of cardiac rehab

Stuart Stokes,

Commercial director,

Refer-all


Most older adults who are hospitalised for a heart attack don’t attend even one cardiac rehab session – this according to a recent study published in JAMA Internal Medicine, which found fewer than a quarter attended at least one session, and only 5 per cent completed 36 sessions.

As a provider of software solutions for exercise referral, including Phase 4 cardiac rehab, I read these statistics with interest, because two of our customer sites – in Redbridge and Southwark – show a take-up of 70.5 per cent and 63 per cent respectively. Ninety-six people completed the Redbridge programme and 357 at Southwark.

It begs the question: how do other programmes enroll, monitor and correspond with their patients?

Many of the trusts and local authorities we assist work in conjunction with other lifestyle services funded by Public Health to offer a broader provision, including cardiac rehab. The Public Health team prescribes the data required, and there’s a long list; patients often feel they have to provide a lot of personal information. However, it’s vital they understand that this is essential to evaluating the full impact of the programme, as well as for securing future funding.

The data must also be made available to fitness instructors, so they can highlight improvements with these patients, empowering them and improving retention.

Regular patient contact is crucial, but following a heart attack there’s often a proliferation of appointments – it can be hard for patients to know who’s contacting them. Exercise referral software systems allow GPs to give patients a receipt clearly showing which services will be in touch, and their contact details. Furthermore, the cardiac rehab team can see appointments with other services, so there’s a complete view of patient care.

Instructors need access to patient data to show progress / PHOTOS: SHUTTERstock.com
Instructors need access to patient data to show progress/ PHOTOS: SHUTTERstock.com

Harness the power of beacons

Claire Elkin,

Partner Manager,

Gladstone Health and Leisure


I was very interested to read the article written by Bryan O’Rourke on beacon technology in the October issue of Health Club Management.

Operators are very aware of the extensive data their management systems can hold, and that this data can be interrogated to enhance the customer experience and increase revenue.

Knowing where your customers are, and being able to build a view of their habits and activity, is a very powerful tool.

While beacon technology may be considered by some to be an invasion of personal space, and there are barriers to downloading ever more apps and carrying smart devices everywhere, consumers’ expectations are forever changing – our industry has to embrace new trends.

If operators want to drill into the data gathered by their club management software, identifying a target audience and pushing out messages to leverage this extensive data, that’s entirely possible – but key to personalising these communications is the ability to track which customers are where, and when.

To this end, we work with non-contact tracking platforms such as RFID and contactless smart chip solutions, and last year we partnered with bounts – a fitness app that uses beacon technology to reward people for being active. This has been very successful where people have engaged with the app.

The next step will be the emergence into the mainstream of biometric tracking technologies using fingerprint and facial recognition.

Building a view of your customers’ habits is a very powerful tool / PHOTOS: SHUTTERstock.com
Building a view of your customers’ habits is a very powerful tool/ PHOTOS: SHUTTERstock.com
http://www.leisureopportunities.com/images/HCM2016_1letter.jpg
This month’s letters discuss improving uptake of cardio rehab, and how clubs can harness beacon technology
People
With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life
People
As clubs with swimming pools and health and beauty facilities, the low cost model wasn’t going to work for us, but the clubs weren’t as high-end as David Lloyd clubs either. Our first intervention was to win over the staff and encourage them to act as though it was a high-end club
People
Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
Features
HCM Celebs
I believe we all have untapped potential. And we all need support to achieve our goals. Centr puts the world’s best in the palm of your hand, to help you develop a healthier body, stronger mind, and a happier life - CHRIS HEMSWORTH
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
Features
Software
New technology is transforming the way the health and fitness industry functions and interacts with customers. Liz Terry catches up with operators around the industry for an update
Features
Research
New research from Deloitte China and IHRSA shows the market for health and fitness in India is starting to grow, as Kirsten Walsh reports
Features
Strength
Do you need strength training kit that fits a smaller space? Julie Fisher takes a look at the options
Features
Analysis
Features
Promotional Feature
Promotional feature
These new products offer the market a complete indoor cycling solution. We have indoor bikes that cover both home and commercial fitness sectors, and user groups from general health and fitness, to elite sport - Richard Baker, CEO, Wattbike
Latest News
Women's fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio ...
Latest News
Creating opportunities for older people to get physically active represents a major driver for growth ...
Latest News
Australian fitness franchise F45 has secured deals to open sites in emerging markets across the ...
Latest News
The Bannatyne Group has completed a £750,000 redevelopment of its latest acquisition, the historic Cookridge ...
Latest News
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m ...
Latest News
Three-time National Basketball Association (NBA) Champion Draymond Green has opened his first Blink Fitness gym ...
Latest News
Ukactive has set out on a membership consultation, asking for views on how the not-for-profit ...
Latest News
Northumbria University (NU) has set out to uncover in detail the important role that structured ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Myzone vs. wrist trackers
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in 2019. However, the question between Myzone or wrist trackers still stands.
Featured supplier news
Featured supplier: New London PT facility partners with Eleiko
WE11, a luxury co-working studio for wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, changing rooms and The WE11 Lounge.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Harlands Group Overview
Harlands Group
An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Sothys: Skincare
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
FunXtion International BV: Fitness equipment
Governing body
EMD UK: Governing body
Locking solutions
Ojmar: Locking solutions
Management software
GymSales: Management software
Member access schemes
Move GB: Member access schemes
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates

features

Write to reply

Do you have a strong opinion or disagree with somebody else’s views on the industry? If so, we’d love to hear from you – email: healthclub@leisuremedia.com

Published in Health Club Management 2016 issue 1

Improving uptake of cardiac rehab

Stuart Stokes,

Commercial director,

Refer-all


Most older adults who are hospitalised for a heart attack don’t attend even one cardiac rehab session – this according to a recent study published in JAMA Internal Medicine, which found fewer than a quarter attended at least one session, and only 5 per cent completed 36 sessions.

As a provider of software solutions for exercise referral, including Phase 4 cardiac rehab, I read these statistics with interest, because two of our customer sites – in Redbridge and Southwark – show a take-up of 70.5 per cent and 63 per cent respectively. Ninety-six people completed the Redbridge programme and 357 at Southwark.

It begs the question: how do other programmes enroll, monitor and correspond with their patients?

Many of the trusts and local authorities we assist work in conjunction with other lifestyle services funded by Public Health to offer a broader provision, including cardiac rehab. The Public Health team prescribes the data required, and there’s a long list; patients often feel they have to provide a lot of personal information. However, it’s vital they understand that this is essential to evaluating the full impact of the programme, as well as for securing future funding.

The data must also be made available to fitness instructors, so they can highlight improvements with these patients, empowering them and improving retention.

Regular patient contact is crucial, but following a heart attack there’s often a proliferation of appointments – it can be hard for patients to know who’s contacting them. Exercise referral software systems allow GPs to give patients a receipt clearly showing which services will be in touch, and their contact details. Furthermore, the cardiac rehab team can see appointments with other services, so there’s a complete view of patient care.

Instructors need access to patient data to show progress / PHOTOS: SHUTTERstock.com
Instructors need access to patient data to show progress/ PHOTOS: SHUTTERstock.com

Harness the power of beacons

Claire Elkin,

Partner Manager,

Gladstone Health and Leisure


I was very interested to read the article written by Bryan O’Rourke on beacon technology in the October issue of Health Club Management.

Operators are very aware of the extensive data their management systems can hold, and that this data can be interrogated to enhance the customer experience and increase revenue.

Knowing where your customers are, and being able to build a view of their habits and activity, is a very powerful tool.

While beacon technology may be considered by some to be an invasion of personal space, and there are barriers to downloading ever more apps and carrying smart devices everywhere, consumers’ expectations are forever changing – our industry has to embrace new trends.

If operators want to drill into the data gathered by their club management software, identifying a target audience and pushing out messages to leverage this extensive data, that’s entirely possible – but key to personalising these communications is the ability to track which customers are where, and when.

To this end, we work with non-contact tracking platforms such as RFID and contactless smart chip solutions, and last year we partnered with bounts – a fitness app that uses beacon technology to reward people for being active. This has been very successful where people have engaged with the app.

The next step will be the emergence into the mainstream of biometric tracking technologies using fingerprint and facial recognition.

Building a view of your customers’ habits is a very powerful tool / PHOTOS: SHUTTERstock.com
Building a view of your customers’ habits is a very powerful tool/ PHOTOS: SHUTTERstock.com
http://www.leisureopportunities.com/images/HCM2016_1letter.jpg
This month’s letters discuss improving uptake of cardio rehab, and how clubs can harness beacon technology
Latest News
Women's fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio ...
Latest News
Creating opportunities for older people to get physically active represents a major driver for growth ...
Latest News
Australian fitness franchise F45 has secured deals to open sites in emerging markets across the ...
Latest News
The Bannatyne Group has completed a £750,000 redevelopment of its latest acquisition, the historic Cookridge ...
Latest News
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m ...
Latest News
Three-time National Basketball Association (NBA) Champion Draymond Green has opened his first Blink Fitness gym ...
Latest News
Ukactive has set out on a membership consultation, asking for views on how the not-for-profit ...
Latest News
Northumbria University (NU) has set out to uncover in detail the important role that structured ...
Latest News
A majority of mothers do not exercise because it makes them feel guilty about not ...
Latest News
Fitness giant Les Mills has launched three new studio spaces at its iconic Auckland City ...
Latest News
Wellness industry technology platform Mindbody has appointed Phil Coxon as managing director of Mindbody Europe. ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Myzone vs. wrist trackers
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in 2019. However, the question between Myzone or wrist trackers still stands.
Featured supplier news
Featured supplier: New London PT facility partners with Eleiko
WE11, a luxury co-working studio for wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, changing rooms and The WE11 Lounge.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Harlands Group Overview
Harlands Group
An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Sothys: Skincare
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
FunXtion International BV: Fitness equipment
Governing body
EMD UK: Governing body
Locking solutions
Ojmar: Locking solutions
Management software
GymSales: Management software
Member access schemes
Move GB: Member access schemes
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
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STA-Swimming Teachers Association
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