Active IQ
Active IQ
Active IQ
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Follow Health Club Management on Google+ Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management Get RSS alerts from Health Club Management magazine
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Gladstone

One of the early adopters of the Gladstone MobilePro app explains how it has improved their business

Published in Health Club Management 2014 issue 10

As an established Gladstone customer, 1610 had a very clear reason for wanting to be an early adopter for the company’s MobilePro app: by the start of this year, over 60 per cent of hits on our website were already coming through a mobile or tablet device. This equated to about 17,000 visits a month and 204,000 visits a year, and the figures were growing month on month.

Yet despite these impressive statistics, the number of online bookings remained very low, which we put down to the complicated process of booking via a mobile device. It was clear we needed a mobile app of our own if we were going to keep up with our customers’ needs and demands.

What we liked about MobilePro was the fact that it was fully integrated into Gladstone’s Plus2 member management and Connect online booking systems, meaning that customers could access real-time information when booking and paying for group exercise classes online. We were also hopeful the simple navigation would encourage more people to book in this way, easing pressure on our front-of-house team. We launched the app last February in four of our 19 sites across Somerset, Dorset and Devon with fantastic results. So far, there have been over 1,700 downloads and this continues to grow at a steady rate as new customers join our facilities. One site – Trinity Sports and Leisure in Bridgwater – has had an especially enthusiastic response, with almost 50 per cent of its membership database having downloaded MobilePro.

What’s more, since we launched the app, online group exercise bookings have increased by an average of 200 per cent across all four sites. At Castle Sports Centre in Taunton, in particular, online bookings have risen by an incredible 1,000 per cent, and last month 92 per cent of all bookings at that site were made online. Front-ofhouse teams have also reported taking far fewer phone bookings, freeing up their time for other duties.

In addition to the success we’ve had with online bookings, the app’s push notification feature is proving to be an invaluable tool for improving communication with customers, as well as helping centres to promote upcoming events, new offers, new classes or special opening times.

Although it’s not an area we’ve fully utilised yet, there is also some great functionality within the app for customers to share information with family and friends on social media platforms such as Facebook and Twitter. This is certainly a development area for us, as it has great potential for improving retention and brand loyalty with our online audience, as well as generating new custom by social referral. We have found the Web Cockpit content management system very easy to use, and we have trained a nominated person at each centre to keep the app updated. The ability to add global content is a bonus as it means we don’t have to add new content multiple times.

And because Plus2 and Connect are fully integrated into MobilePro, the app automatically updates the class timetable when any changes are made via the main system, saving staff time and reducing the risk of errors.

We’re also big fans of the reporting feature, which has been very useful in identifying what content our customers are engaging with at each site.

We now plan to roll the app out to six more sites by the end of the year, and to all 1610 sites within the next 18 months.

Rebecca Sawtell, 1610’s head of marketing and communications

For more details on Gladstone
MobilePro app contact:
TEL +44 (0)1491 201010
EMAIL sales@gladstonemrm.com
WEB www.gladstonemrm.com

http://www.leisureopportunities.com/images/HCM2014_10glad.jpg
One of the early adopters of the Gladstone MobilePro app explains how it has improved their business
Latest News
EMD UK, the national governing body for group exercise, has appointed fitness industry veteran Nigel ...
Latest News
Experts have urged governments and industry to increase opportunities for play and fun physical activities ...
Latest News
Sport England is to invest £3m in the popular Parkrun movement, with a focus on ...
Latest News
FIBO Global Fitness, organiser of the FIBO portfolio of fitness shows, has announced a partnership ...
Latest News
Health and wellness-focused hospitality brand Fusion has teamed up with Alba Vietnam to operate two ...
Latest News
The Grandes Alpes, Courchevel 1850, a chalet-inspired resort in France, has partnered with Swiss anti-ageing ...
Latest News
The positive effects of exercise on the metabolic system could last long after the activity, ...
Latest News
Wearable tech has made a comeback as the 'hottest fitness trend' for 2019 – with ...
Latest News
Physical activity sector leaders, parliamentarians and leading figures in health and business have called for ...
Latest News
US budget club operator Youfit Health Clubs will begin offering its members genetic testing through ...
Latest News
David Stalker, former CEO of ukactive, has been named CEO of Europe, Middle East and ...
Directory
Computer solutions
SportSoft UK Ltd: Computer solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Locking solutions
Ojmar: Locking solutions
Exercise equipment
Life Fitness: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Dyaco International: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Member access schemes
Move GB: Member access schemes
Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: Dates revealed for Reebok Les Mills Live 2019
Reebok Les Mills Live will return to Singapore in 2019 – the second time the event will be held in the city-state.
Featured suppliers
Featured supplier: Myzone launches new features to enhance user experience for operators
Myzone, delivers a wearable and digital technology solution for the fitness industry. With the intent to amplify facility owner experiences, Myzone has released new features.
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Company profiles
Company profile: Ridgeway Furniture Manufacturing Limited
For 30 years Ridgeway has been manufacturing lockers and ancillary changing room furniture including vanity ...
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
22-24 Jan 2019
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-29 Jan 2019
Radisson Blu Hotel, London Stansted, Stansted, United Kingdom
Diary dates
Job search
Active IQ
Active IQ