Elevate Arena
Elevate Arena
Elevate Arena
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Gladstone

One of the early adopters of the Gladstone MobilePro app explains how it has improved their business

Published in Health Club Management 2014 issue 10

As an established Gladstone customer, 1610 had a very clear reason for wanting to be an early adopter for the company’s MobilePro app: by the start of this year, over 60 per cent of hits on our website were already coming through a mobile or tablet device. This equated to about 17,000 visits a month and 204,000 visits a year, and the figures were growing month on month.

Yet despite these impressive statistics, the number of online bookings remained very low, which we put down to the complicated process of booking via a mobile device. It was clear we needed a mobile app of our own if we were going to keep up with our customers’ needs and demands.

What we liked about MobilePro was the fact that it was fully integrated into Gladstone’s Plus2 member management and Connect online booking systems, meaning that customers could access real-time information when booking and paying for group exercise classes online. We were also hopeful the simple navigation would encourage more people to book in this way, easing pressure on our front-of-house team. We launched the app last February in four of our 19 sites across Somerset, Dorset and Devon with fantastic results. So far, there have been over 1,700 downloads and this continues to grow at a steady rate as new customers join our facilities. One site – Trinity Sports and Leisure in Bridgwater – has had an especially enthusiastic response, with almost 50 per cent of its membership database having downloaded MobilePro.

What’s more, since we launched the app, online group exercise bookings have increased by an average of 200 per cent across all four sites. At Castle Sports Centre in Taunton, in particular, online bookings have risen by an incredible 1,000 per cent, and last month 92 per cent of all bookings at that site were made online. Front-ofhouse teams have also reported taking far fewer phone bookings, freeing up their time for other duties.

In addition to the success we’ve had with online bookings, the app’s push notification feature is proving to be an invaluable tool for improving communication with customers, as well as helping centres to promote upcoming events, new offers, new classes or special opening times.

Although it’s not an area we’ve fully utilised yet, there is also some great functionality within the app for customers to share information with family and friends on social media platforms such as Facebook and Twitter. This is certainly a development area for us, as it has great potential for improving retention and brand loyalty with our online audience, as well as generating new custom by social referral. We have found the Web Cockpit content management system very easy to use, and we have trained a nominated person at each centre to keep the app updated. The ability to add global content is a bonus as it means we don’t have to add new content multiple times.

And because Plus2 and Connect are fully integrated into MobilePro, the app automatically updates the class timetable when any changes are made via the main system, saving staff time and reducing the risk of errors.

We’re also big fans of the reporting feature, which has been very useful in identifying what content our customers are engaging with at each site.

We now plan to roll the app out to six more sites by the end of the year, and to all 1610 sites within the next 18 months.

Rebecca Sawtell, 1610’s head of marketing and communications

For more details on Gladstone
MobilePro app contact:
TEL +44 (0)1491 201010
EMAIL sales@gladstonemrm.com
WEB www.gladstonemrm.com

http://www.leisureopportunities.com/images/HCM2014_10glad.jpg
One of the early adopters of the Gladstone MobilePro app explains how it has improved their business
Latest News
Construction work on The Wave, a £37m indoor water park and leisure centre in Coventry, ...
Latest News
Ukactive has revealed the finalists for its annual industry awards. This year's edition is set ...
Latest News
Social enterprise Mytime Active has signed a 40-year deal to run 12 leisure facilities in ...
Latest News
The Mental Health Foundation (MHF) has chosen body image as the theme for its Mental ...
Latest News
Fitness studio operator Bodystreet has expanded its UK operations with the opening of two new ...
Latest News
A study on exercise injuries has suggested that people who engage in high-intensity interval training ...
Latest News
Physical activity is crucial in order to maintain substantial weight loss – and more important ...
Latest News
Self-styled life coach 'guru' Tony Robbins and American rapper Pitbull have partnered with entrepreneur Bill ...
Latest News
A record 62.6 per cent of the adult population are now classed as physically active, ...
Latest News
Boutique HIIT studio operator Ritual Gym will open its first site in the US next ...
Latest News
Swim England has called for health professionals to be "more proactive" in prescribing swimming to ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: The evolution of workplace wellness (and how gyms can capitalise)
In the UK, one in seven people experience health problems in the workplace, and millions more are affected by anxiety and depression.
Featured supplier news
Featured supplier: Dave Wright introduces Myzone's MZ-Motion
Myzone welcomes the latest feature, MZ-Motion, into the Myzone product portfolio.
Video Gallery
Harlands Group testimonial
Harlands Group
Harlands Group - Testimonial from 'Simply Gym'. Read more
More videos:
Company profiles
Company profile: Harlands Group
Harlands Group are the leading global provider of regular billing services in health & fitness ...
Company profiles
Company profile: Power Plate
Power Plate is a vibrating platform that enhances any movement to help you prepare faster, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
SportSoft UK Ltd: Management software
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Fitlockers: Lockers/interior design
Skincare
The Tides Wellness: Skincare
Corporate retreats
Barcelona Bootcamp: Corporate retreats
Flooring
Total Vibration Solutions Ltd: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Exercise equipment
Origin Fitness: Exercise equipment
Property & Tenders
New Brighton, Wirral, Merseyside
Wirral Borough Council
Property & Tenders
Various Sites
Porters Commercial
Property & Tenders
Diary dates
24-25 Apr 2019
Business Design Centre, London, United Kingdom
Diary dates
05-10 May 2019
Gold Coast Convention and Exhibition Centre, Queensland, Australia
Diary dates
Elevate Arena
Elevate Arena