Hussle (formerly PayAsUGym)
Hussle (formerly PayAsUGym)
Hussle (formerly PayAsUGym)
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

An impressive eyeQ

A new query builder and business intelligence tool has been brought onto the leisure market. Dave Thompson explains more

Published in Health Club Management 2014 issue 9

As the largest leisure provider in Perth and Kinross, Live Active Leisure recognises the value of being able to make intelligent business decisions based on accurate data. So when Gladstone Health and Leisure announced it was launching eyeQ, a powerful new query builder and business intelligence tool, we were very keen to be early adopters.

As Gladstone customers for more than a decade, we use the Plus2 leisure management system at our 15 sites, as well as the Gladstone Management Console (GMC), Join@Home for online members, Connect for online booking, and Learn2 for course management.

Although Plus2 does come with a number of in-built reporting tools, what we particularly liked about eyeQ was the ability it gave us to fully customise our reports and to build quite complicated, customised queries without being computer programmers. Specifically, we saw it being valuable in two key areas: for building and analysing customer information, and for monitoring and improving our financial processes.

In November 2013, we started using an early version of eyeQ, which showed great potential but did not have quite the level of detail we required. Since then, our feedback to Gladstone has helped them to develop a product that closely meets our needs, so being an early adopter has been a great advantage.

One of the biggest strengths of the product is that it pre-segments the data into predefined tables, for example, memberships or sales.We also like how eyeQ integrates with Excel pivot tables, enabling us to slice and dice information according to our needs.And as Excel software is so universal and easy to use, the majority of people who need to see the data understand it.

Another advantage eyeQ has over other reporting tools is its use of a reporting data layer (RDL), which extracts data from the Plus2 database overnight to create tables that eyeQ can query. Because the RDL refreshes itself every 24 hours, we are confident we are working with the latest data, but without the drawbacks of working with live data. Some of the queries we run look at millions of lines of data, which, if you’re working with live data, could slow down the entire system – not much fun if you’re a receptionist trying to book a family in for a swim at the same time.

eyeQ has already had a big impact on the quality of our market research, especially on usage patterns and member retention.This can directly affect business decisions. For example, if a manager runs a report showing a decline in particular classes in a three-month period, they can take action by getting customer feedback and potentially making changes to the class timetable or the way those classes are marketed.

Also, eyeQ has enormous potential as a financial tool: I’m currently using the Custom SQL feature to pull together various strands of financial information into a single mechanism that will eventually write an income return. Dave Thompson, health and safety and estates manager, Live Active

TEL +44 (0)1491 201010
WEB www.gladstonemrm.com
eyeQ can have a big impact on the quality of your market research
??@GLADSTONEMRM

http://www.leisureopportunities.com/images/HCM2014_9gladstone.jpg
A new query builder and business intelligence tool – eyeQ – has been brought onto the leisure market
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Click on a catalogue to view it online
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Property & Tenders
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Diary dates
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Diary dates
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Diary dates

features

An impressive eyeQ

A new query builder and business intelligence tool has been brought onto the leisure market. Dave Thompson explains more

Published in Health Club Management 2014 issue 9

As the largest leisure provider in Perth and Kinross, Live Active Leisure recognises the value of being able to make intelligent business decisions based on accurate data. So when Gladstone Health and Leisure announced it was launching eyeQ, a powerful new query builder and business intelligence tool, we were very keen to be early adopters.

As Gladstone customers for more than a decade, we use the Plus2 leisure management system at our 15 sites, as well as the Gladstone Management Console (GMC), Join@Home for online members, Connect for online booking, and Learn2 for course management.

Although Plus2 does come with a number of in-built reporting tools, what we particularly liked about eyeQ was the ability it gave us to fully customise our reports and to build quite complicated, customised queries without being computer programmers. Specifically, we saw it being valuable in two key areas: for building and analysing customer information, and for monitoring and improving our financial processes.

In November 2013, we started using an early version of eyeQ, which showed great potential but did not have quite the level of detail we required. Since then, our feedback to Gladstone has helped them to develop a product that closely meets our needs, so being an early adopter has been a great advantage.

One of the biggest strengths of the product is that it pre-segments the data into predefined tables, for example, memberships or sales.We also like how eyeQ integrates with Excel pivot tables, enabling us to slice and dice information according to our needs.And as Excel software is so universal and easy to use, the majority of people who need to see the data understand it.

Another advantage eyeQ has over other reporting tools is its use of a reporting data layer (RDL), which extracts data from the Plus2 database overnight to create tables that eyeQ can query. Because the RDL refreshes itself every 24 hours, we are confident we are working with the latest data, but without the drawbacks of working with live data. Some of the queries we run look at millions of lines of data, which, if you’re working with live data, could slow down the entire system – not much fun if you’re a receptionist trying to book a family in for a swim at the same time.

eyeQ has already had a big impact on the quality of our market research, especially on usage patterns and member retention.This can directly affect business decisions. For example, if a manager runs a report showing a decline in particular classes in a three-month period, they can take action by getting customer feedback and potentially making changes to the class timetable or the way those classes are marketed.

Also, eyeQ has enormous potential as a financial tool: I’m currently using the Custom SQL feature to pull together various strands of financial information into a single mechanism that will eventually write an income return. Dave Thompson, health and safety and estates manager, Live Active

TEL +44 (0)1491 201010
WEB www.gladstonemrm.com
eyeQ can have a big impact on the quality of your market research
??@GLADSTONEMRM

http://www.leisureopportunities.com/images/HCM2014_9gladstone.jpg
A new query builder and business intelligence tool – eyeQ – has been brought onto the leisure market
Latest News
Women's fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio ...
Latest News
Creating opportunities for older people to get physically active represents a major driver for growth ...
Latest News
Australian fitness franchise F45 has secured deals to open sites in emerging markets across the ...
Latest News
The Bannatyne Group has completed a £750,000 redevelopment of its latest acquisition, the historic Cookridge ...
Latest News
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m ...
Latest News
Three-time National Basketball Association (NBA) Champion Draymond Green has opened his first Blink Fitness gym ...
Latest News
Ukactive has set out on a membership consultation, asking for views on how the not-for-profit ...
Latest News
Northumbria University (NU) has set out to uncover in detail the important role that structured ...
Latest News
A majority of mothers do not exercise because it makes them feel guilty about not ...
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Fitness giant Les Mills has launched three new studio spaces at its iconic Auckland City ...
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Wellness industry technology platform Mindbody has appointed Phil Coxon as managing director of Mindbody Europe. ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Variety and flexibility for the customer is the key to retention, says MoveGB
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building? Across the industry, debate on this topic never stops. And neither does market change.
Featured supplier news
Featured supplier: Gympass bridges the gap between boutique studios and corporate members
The boutique studio market is expanding rapidly.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Company profiles
Company profile: Harlands Group
Harlands Group are the leading global provider of regular billing services in health & fitness ...
Company profiles
Company profile: Xponential Fitness LLC
Xponential Fitness is the world’s leading franchisor of boutique fitness studios, with a portfolio of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Professional services
Deloitte UK: Professional services
Spa software
SpaBooker: Spa software
Skincare
Sothys: Skincare
Flooring
Total Vibration Solutions Ltd: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
GymSales: Management software
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Locking solutions
Ojmar: Locking solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
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Hussle (formerly PayAsUGym)
Hussle (formerly PayAsUGym)