Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

People profile: Silke Frank

Director: FIBO

Published in Health Club Management 2019 issue 2
Frank says that, for the first time, there will be guided tours to help visitors find their way around 
FIBO 2019
Frank says that, for the first time, there will be guided tours to help visitors find their way around FIBO 2019
The new FIBO CAMPUS will have 13 themed sessions, ranging from fitness and health through personnel management to digitisation, offering a line-up for visitors – be they gym operators, physiotherapists or trainers

Last year was your first as director of FIBO. What did you learn, and what impact has that had on FIBO 2019?
FIBO is a great event. Being the world’s largest trade show for fitness, wellness and health, it’s unique in terms of international reach and relevance. This year we again expect visitors from over 120 nations. However, a trade show of this magnitude is of course also a challenge for visitors who have to find their bearings. Especially in the training and continuous education programme, where the choice is very wide.

In 2018 there were numerous suppliers, ticket types and rooms. This year we have worked on this and pooled all lectures in one place – at the Congress Centrum East of Koelnmesse.

The new FIBO CAMPUS will have 13 themed sessions, ranging from fitness and health through personnel management to digitisation, offering a line-up for visitors – be they gym operators, physiotherapists or trainers. And now they only need one ticket for everything.

To improve the service for our trade visitors, we’re introducing a Business Weekend this year, with a wider programme offered for trade visitors over the weekend.

Furthermore, there will be fast lanes at the South and North entrances, as well as parking spaces especially reserved for trade visitors, in order to make their visit as pleasant as possible.

What can we expect from FIBO 2019?
For the first time, we’ll be offering guided tours of the themed areas to help visitors find their way around.

Health training will be a focal theme again – a focus that is just as important for fitness clubs as it is for the physiotherapy and medical professions.

We also want to be available for visitors who are still working to get a foot in the door of the fitness industry, who are undergoing training or seeking to build a new business – in the New Business Area they can get in touch with start-up advisers or be inspired by other start-up companies.

Here franchising also plays a major role. Successful franchisees will be presenting their concepts.

How has the industry progressed over the past year?
New growth drivers have emerged, such as the growth in numbers of boutique clubs, especially in the area of HIIT training and – in Germany – in the field of EMS training.

Digitisation is changing this industry and people’s everyday training. It can make training more effective, giving customers access to optimum support and boosting the fun factor – for instance by using VR – as fitness and entertainment grow closer.

Clubs are also gearing up to offer body measurements because people working out want measurable results. This trend is visible at FIBO. A case in point is Bodytracking in 3D, one of the winners of the FIBO Innovation Awards 2018.

The sector clearly also focuses on the competition concept – be this in real small group training sessions and competitions like the Ninja League or purely on a digital level. This way fitness training provides social added value.

What should the industry focus on at this point in time?
To continue the course that’s charted over the past few years: addressing all segments of the population and focusing on health training.

Therapy and training will continue growing together and to really make it happen people must be addressed and supported personally.

Corporate health should not be underestimated as a growing area. This field is primarily about preventive healthcare. Due to demographic changes and skilled labour shortages employees will have to work for longer on the one hand, and on the other, physical fitness is almost a precondition for lasting professional success.

The fitness sector is in a position to give companies helpful options to counteract disorders that are typically associated with office work.

The health and fitness industry should secure this market as a source of revenue and increasingly cooperate with the business community.

What are you most excited about at FIBO 2019?
FIBO brings people together. This is the most important thing. I look forward to meeting a variety of industry professionals from all over the world.

Trade shows are very emotional for me. FIBO creates huge energy and everything revolves around international networking, inspiration and innovation.

At FIBO you can see the directions that the sector is headed.

For us as the FIBO team it is vital to absorb all of the valuable feedback. It’s really only by understanding all the expectations and needs of our exhibitors and visitors that we are able to respond to them in a targeted manner, year after year, to continuously develop the event.

Frank is proud that FIBO is the place for international networking, innovation and inspiration
Frank is proud that FIBO is the place for international networking, innovation and inspiration
http://www.leisureopportunities.com/images/imagesX/757507_296261.jpg
'The new FIBO CAMPUS will have 13 themed sessions, from fitness and health to digitisation.' – Silke Frank, FIBO director, tells us what we can expect from this year's event
Latest News
Female-friendly fitness operator Sweat! has closed its doors, just nine months after it revealed ambitious ...
Latest News
Health and racquets club operator Life Time is entering the healthy living market with the ...
Latest News
American venture capitalist and tech billionaire Tim Draper has joined the team of investors behind ...
Latest News
Balance training is increasing in popularity among fitness operators and users. The emergence of balance ...
Latest News
Indoor cycling giant Peloton has announced plans to enter the thriving German fitness market. The ...
Latest News
High-end boxing gym brand BXR is looking to roll out an expansion of its Sweat ...
Latest News
Sports psychologist Jeremy Snape and Olympic gold medallist Amy Williams are among the keynote speakers ...
Latest News
The Co-operative Group (Co-op) will invest a "multi-million-pound" sum to help create a network of ...
Latest News
A new collaboration between Sport England, think tank Demos and care and housing provider Anchor ...
Latest News
Exercise has been shown to have a positive impact on people's mental health, but is ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Fitness trends have changed, it’s time qualifications caught up
EMD UK, the national governing body for group exercise, has been working with Active IQ to improve industry qualifications.
Featured supplier news
Featured supplier: The most versatile and space-efficient glute equipment in the market
Toned glutes for the perfect posterior are now high on the agenda for gym goers worldwide.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Harlands Group testimonial
Harlands Group
Harlands Group - Testimonial from 'Unity Leisure'. Read more
More videos:
Company profiles
Company profile: Balanced Body®
Stocked in the UK for fast, costeffective delivery, Balanced Body® delivers versatile and space-saving mind-body ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Management software
GymSales: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Professional services
Deloitte UK: Professional services
Governing body
EMD UK: Governing body
Direct debit solutions
Harlands Group: Direct debit solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
ResortSuite: Spa software
Flooring
Total Vibration Solutions Ltd: Flooring
Property & Tenders
Will to Win
Property & Tenders
Savills
Property & Tenders
Diary dates
30 May 2019
Rimini Expo Centre, Rimini, Italy
Diary dates
30 May - 02 Jun 2019
Expo Centre & Riviera Di Rimini, Rimini, Italy
Diary dates
Search news & features:
Find a supplier:
Les Mills
Les Mills