Technogym’s Pure Strength range is meeting the rising demand for performance training, and enabling regular members to train like elite sportspeople

Only a few years ago many gym spaces around the UK were governed predominantly by rows of cardiovascular machines and fixed resistance equipment. New trends are constantly emerging on the gym floor, creating an expectation for operators to provide the latest in equipment, training methodologies and programming to satisfy a wide range of member needs and interests.

The functional training area continues to grow in popularity, with many operators looking at how they can develop dedicated spaces within their facility. This need for functional space has demanded the creation of wide open expanses with a collection of small functional tools and training rigs offering personal trainers a variety of options for specialist programming and fast classes. So what is next?

Technogym is seeing the rise in strength and conditioning, and sports performance training establishing a real presence on the gym floor. This is no longer exclusively confined to the world of the professional athletes or the hard-core users; the growing interest in performance-based training is bringing strength and conditioning into the arena of the everyday user. Andy Knight, Group Manager for Physical Activity and Healthy Lifestyles at the London Borough of Barking and Dagenham, has seen a significant growth in demand from members for strength and conditioning: “We’ve listened to customer feedback and are in the process of increasing our strength and conditioning space within the gym by 50 per cent to meet the needs of our members, attract new members from the community, and stay ahead of the latest trends in the market. We’ve chosen to install Pure Strength equipment for this area based on its scientifically-validated, robust design. We believe that it’s the best-designed equipment in the market, and will make our offering the most compelling in a very competitive marketplace.”

Designed by Champions, for Champions
This year Technogym unveiled five new pieces for the Pure Strength range, to create a full complement of plate-loaded equipment. Technogym has over three decades of expertise in this field, with extensive research in science and movement in order to offer advanced solutions to maximise sport performance. As Official Fitness Equipment Supplier to six successive Olympic and Paralympic Games, including next year’s Rio 2016, Technogym has historically been linked to the highest level of sport performance. This has provided valuable feedback from the world’s leading teams and athletes, and gives Technogym the unique knowledge required to constantly improve the solutions so that all users can achieve their full athletic potential.

Unique features
All Pure Strength models incorporate the unique features, quintessential to the Pure Strength range, which maximise comfort, stability and ease of use. These include yellow visual flags to demonstrate correct body positioning to the user for maximum training effectiveness; high-density padding to improve stability and comfort; and ergonomic handgrips to increase the user’s grip, making their movements more effective.Safer and more accessible

Through Technogym’s digital innovations the equipment becomes safer and more accessible for all members. A simple scan of the NFC or QR technologies on the Pure Strength equipment, allows members to obtain video tutorials through mywellness cloud, which demonstrate safe and effective use. The integration with mywellness cloud, also makes the Pure Strength range easier for goal-oriented users to track their progress.

Maximum muscle activation
Technogym works with prestigious partners from the worlds of science and academia to develop products that apply the most advanced biomechanical principles, ensuring the best movement trajectory and best workload distribution.

Designed to last
In the Technogym labs, more than 188 intensive tests are carried out on Pure Strength machines and components for a total of 54,262,581 cycles. Products are stressed well beyond their normal usage to ensure they offer maximum durability and reliability.