Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Tech: Virtual worlds

Things are moving fast in the world of virtual. HCM checks in for an update

Published in Health Club Management 2019 issue 5
Rachel Young
Head of training and education
Supplier: Escape Fitness
Product: MARS
Rachel Young

Escape just launched MARS (short for Multi-Activity Resource Station), which gives touchscreen access to a library of exercise videos and pre-loaded workouts for people of any ability and demographic.

MARS gives basic instruction on every Escape product, as they launch, along with a range of workout options, so even if there’s no one available to help, gym-goers will have the inspiration and guidance to safely and effectively do their workout.

It instructs on a range of equipment, including balls, bags, barbells and dumbbells, as well as aerobics, strength, upper, lower and full body activity.

The MARS screen features workout inspiration and exercise options. Gym-goers can get started immediately, with clear instructions and on-screen video.

"Escape has launched into the virtual market with MARS – Multi-Activity Resource Station – which gives instruction on how to work out with every Escape product"

Gyms just need a power socket and the internet to offer MARS. The system is also suitable for unsupervised gyms, enabling them to stay up-to-date with the latest functional training offerings.

There are three options: MARS Rack Pack consists of a Rack5, stocked with Escape equipment with the MARS screen as the centrepiece; MARS on a Frame can be mounted on any Octagon frame leg with a separate bracket 1.5m from the floor, so it’s easily visible and; Mars on the Wall is available with a wall bracket to create a consistent branded look with Escape’s equipment.

Why should health and fitness operators choose your service?
MARS bridges the gap between education and exercise, provides ROI for both operator and members and is ideal for everyone from members who don’t know how to use functional equipment to experienced trainers learning about the newest Escape products.

The system reduces the confusion that can prohibit people from joining gyms – the ‘intimidation barriers’ that Paul Bedford talks about in our Escape Your Limits podcast.

It also helps members exercise safely, getting the most benefit and reducing the chance of injury. Navigation is easy, so anyone can use it.

MARS bridges the gap between education and exercise
Jen Zygmunt
VP sales and marketing
Supplier: Wellbeats
Product: Running and Recovery channels
Jen Zygmunt

Wellbeats continues to add new content, for example, we’re launching a new running channel featuring Olympian Carrie Tollefson, and a Recovery channel that focuses on stretching, which is an important, but often overlooked element of fitness for many people.

In December, we launched a consumer app that is available in the Apple App Store and in late 2018, we also introduced our platform to the employer market for use in workplace wellbeing initiatives.

What are the biggest trends in virtual fitness?
The ability to access different types and levels of fitness at any time, from any location continues to be a dominant trend. This market is projected to reach US$2.6bn by 2022.

In addition, as our knowledge of behaviour change increases, there’s more of a demand for “Fitness that fits.” This is what we strive for with our programming – to meet people at all ages and stages of life with fitness that allows them to be active anywhere, doing things that interest them.

"The ability to access different types and levels of fitness at any time, from any location continues to be a dominant trend. This market is projected to reach US$2.6bn by 2022"

Why should operators choose you?
Wellbeats makes it easier for health and fitness clubs to extend the member experience and to keep people engaged well beyond the four walls of their club.

In 2018 Wellbeats launched a consumer app, and entered the workplace wellbeing arena

By integrating with the Wellbeats virtual fitness platform in a variety of ways, operators can create membership continuity and free up staff to focus on acquisition and retention.

Wellbeats content is also a perfect complement to group exercise programmes and is a cost-effective way for clubs to expand their class offerings.

Clubs can pay a licensing fee to offer Wellbeats content in the club via a per-site subscription fee and charge a per-member, per-month fee to offer the Wellbeats app to their members.

Wellbeats content is an ideal complement to group exercise programmes
Wendy Coulson
CEO UK & Ireland
Supplier: Les Mills
Product: Les Mills Virtual
Wendy Coulson

Les Mills Virtual allows clubs to offer convenient, accessible workouts for time poor members and exercise newbies at off-peak times. Our research shows that three in five members are influenced to join a club based on the number of exercise classes available. This is where virtual really shines, allowing clubs to maximise studio space and provide high-quality service throughout the day.

Timetables with both virtual and live classes ensure members can find a class that suits their schedule. Research shows there's a 12 per cent average increase in attendance at live classes when virtual is available and 75 per cent of virtual users also attend live classes.

We suspect that this is because virtual helps people overcome the initial intimidation they feel by being new in an exercise class. Having the option to attend virtual classes has a positive impact on the number of times people work out each week and how long they stay as club members.

What are the biggest trends in virtual fitness?
As technology evolves, and more virtual features become available, members' expectations increase. To answer this demand, we've developed an immersive cycling experience called The Trip, which combines a 40-minute multi-peak cycling workout with a journey through digitally-created worlds, inspired by cinema, live concert experiences and interactive gaming.

"Research shows there's a 12 per cent average increase in attendance at live classes when virtual is available and 75 per cent of virtual users also attend live classes"

Clubs have the option to run The Trip as a virtual class with a voiceover, as well as a live class with an instructor. It's been shown that immersive experiences like this increase satisfaction and decrease the rate of perceived exertion for new exercisers, meaning they find the intensity of exercise more sustainable and easier – even if it isn't.

Why should operators choose you?
Empty studios are a drain on ROI, especially for cycle studios. The average studio is idle for 50-80 per cent of the day and can mean up to £120,000 per year in lost revenue.

Virtual helps maximise studio assets and lighten the load on peak periods. Considering 40 per cent of people say they'll join a club when virtual is on offer, it can make an immediate impact.

Les Mills Virtual builds on the fresh music, scientifically proven workouts and trained instructors that make our live classes so widely loved.

Virtual can offer a greater range of workout options throughout the day
David Packman
Marketing director
Supplier: Wexer
Product: Wexer Web Player
David Packman

The Wexer Web Player allows clubs to create a club-quality, 24/7 group exercise experience, from club to home, giving members access to on-demand virtual classes when they can’t make it to their club.

All they need is a log-in and an internet-enabled device and the password-protected web portal allows them to stream their choice of workout from Wexer’s library of 500 pre-recorded virtual group exercise classes. There are also workouts in multiple languages.

Wexer’s library offers 500 pre-recorded group classes

For members, the Wexer Web Player offers an online experience that mirrors the quality of programming they expect from their health club. It also provides another source of workout inspiration for those training on their own in the club. For non-members, it’s a chance to test-drive a club via a quality-guaranteed online product – a first step towards full membership.

"The new Wexer Web Player offers members a 24/7 online experience that mirrors the quality of programming they expect from their health club"

What are the biggest trends in virtual?
With so much competition, it can be very hard for health club operators to ‘own’ a member’s entire fitness journey, from in-club to at-home and elsewhere. Yet that ownership is important to maintaining their loyalty.

Operators must recognise that fitness has moved beyond just bricks and mortar. Members enjoy the in-person gym experience, but they also want elements of that experience and expertise to be available to them outside the club too.

Wexer’s library offers 500 pre-recorded group classes
http://www.leisureopportunities.com/images/imagesX/HCM2019_5virtual.jpg
There are no limits to where virtual can take the health and fitness industry. We take a look at the latest directions...
Latest News
Female-friendly fitness operator Sweat! has closed its doors, just nine months after it revealed ambitious ...
Latest News
Health and racquets club operator Life Time is entering the healthy living market with the ...
Latest News
American venture capitalist and tech billionaire Tim Draper has joined the team of investors behind ...
Latest News
Balance training is increasing in popularity among fitness operators and users. The emergence of balance ...
Latest News
Indoor cycling giant Peloton has announced plans to enter the thriving German fitness market. The ...
Latest News
High-end boxing gym brand BXR is looking to roll out an expansion of its Sweat ...
Latest News
Sports psychologist Jeremy Snape and Olympic gold medallist Amy Williams are among the keynote speakers ...
Latest News
The Co-operative Group (Co-op) will invest a "multi-million-pound" sum to help create a network of ...
Latest News
A new collaboration between Sport England, think tank Demos and care and housing provider Anchor ...
Latest News
Exercise has been shown to have a positive impact on people's mental health, but is ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: FunXtion partners with Anytime Fitness to enhance their member experience
FunXtion, experts in interactive digital fitness, has been appointed by the world’s fastest growing fitness franchise, Anytime Fitness, to enhance member experience and engagement.
Featured supplier news
Featured supplier: MoveGB continues drive to put industry talent at its heart
Here at Move we’ve recently taken a pause for thought in the midst of continued growth.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Company profiles
Company profile: MoveGB
Move is the online fitness platform where consumers go to get active, and operators collaborate ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Ojmar: Locking solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
GymSales: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Flooring
Total Vibration Solutions Ltd: Flooring
Direct debit solutions
Harlands Group: Direct debit solutions
Professional services
Deloitte UK: Professional services
Audio visual
Lightmasters UK Ltd: Audio visual
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Will to Win
Property & Tenders
Savills
Property & Tenders
Diary dates
30 May 2019
Rimini Expo Centre, Rimini, Italy
Diary dates
30 May - 02 Jun 2019
Expo Centre & Riviera Di Rimini, Rimini, Italy
Diary dates
Search news & features:
Find a supplier:
Les Mills
Les Mills