Matrix Fitness installs premium fitness facility at newly-renovated University Arms, Cambridge

Matrix Fitness, one of the world’s fastest-growing commercial fitness brands, has completed a luxury installation at the prestigious University Arms, Cambridge. The installation forms part of a wider £80m project to renovate the hotel over the last two years.

The hotel, the oldest in Cambridge, originally opened in 1834. The new transformation is the work of a collaboration between specialist classical architect John Simpson and designer Martin Brudnizki. The aim was to create a quintessentially English hotel sympathetic to the heart and style of Cambridge.

The University Arms is independently operated and part of Marriott Hotel Group’s Signature Collection. It has 192 new rooms, a destination restaurant and bar, as well as a library and valet parking for hotel guests and visitors. The luxury fitness facilities complete the mix.

As an approved global vendor for the Marriott Hotel Group, Matrix Fitness was commissioned by the University Arms to install a 110sq m gym with premium equipment. Throughout the two-year renovation, Matrix worked hand-in-hand with the hotel’s architects.

To help guests feel at ease in the gym, it was crucial to ensure the equipment felt familiar, while still maintaining a premium feel, so the team carefully selected equipment from the 7xi cardio range.

The equipment comes complete with touch screen, wi-fi and social media connectivity and access to the Matrix Fitness Sprint 8 programme – a 20-minute, high-intensity interval training workout.

Matrix Fitness also installed key pieces from its Ultra strength line. All equipment in the range has been designed with action-specific grips to reduce stress on contact points and enhance comfort and user experience.

To create a more simplified workout experience for hotel guests, the strength equipment tracks activity time, repetitions and rest time.

Functional training
Completing the installation is a dedicated functional training and stretching space.

The area has been kitted out with dumbbells, medicine balls, Swiss balls and an adjustable bench, as well as an Aura Functional Trainer, which allows guests to perform over 200 different exercises.

Ian James, general manager at University Arms, Cambridge, said: “We’re delighted to be working with Matrix Fitness and chose their products for our hotel as we’re aiming for the best of the best when it comes to every aspect of what we do. Quality and style is key for us and this is what Matrix delivers.”

www.matrixfitness.co.uk