Hussle (formerly PayAsUGym)
Hussle (formerly PayAsUGym)
Hussle (formerly PayAsUGym)
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

People profile: Steve Watts

eActiv Health lounge: owner

Published in Health Club Management 2018 issue 11
Steve Watts created eActiv Health Lounge
Steve Watts created eActiv Health Lounge
As long as people do the 30-minute circuit, twice a week, they are guaranteed results, and that’s a simple message to get across

The first eActiv Health Lounge opened in Egham, Surrey in September. What is the concept?
We have designed a solution that we think will appeal to the 80 per cent of people who don’t currently exercise.

The eight-machine eGym circuit is complemented by two Pulse bikes in a relaxed, lounge-like environment, which is quite different from the standard gym. By serving free tea and coffee, and being fully staffed, we’re encouraging members to be social.

Our concept is move, eat and relax and will soon be joined by ‘recover’, providing a holistic approach to health and wellbeing. ‘Move’ relates to the exercise element; ‘eat’ to portion and calorie-controlled meals which are on offer at Gym’s Diner. The saltwater floatation pod is the all-important relax element. We will shortly be adding a CRYO Penguin unit, to offer localised cryotherapy, for recovery and rehabilitation.

Why did you chose this kind of kit for your business?
I first came across digital fitness in around 2011 and it immediately appealed because it’s a total body workout in just half an hour. I felt it could be a powerful way to engage the deconditioned market. There’s no intimidation factor – everyone has their own fob, linked to an app, so they know exactly what they have to do and they don’t wander around the gym aimlessly, or have to ask the instructors for help. It’s massive in Germany and Holland – if one club has it, rival clubs have to get it.

Once a user has created an account and completed a series of benchmarking strength tests, then setup and resistance is fully automated. Training resistance is automatically based on the results of the strength tests, so regularly undertaking the tests provides constant performance progressions and motivational statements. As long as people do the 30-minute circuit twice a week, they are guaranteed results, and that’s a simple message to get across.

What are your future plans?
This is the flagship club and myself and business partners Dave Sanders and Pete Hillier are keen to roll them out next year. We’re already looking at new sites. Health Lounge works well in the high street, as the concept only needs a 2,000sq ft footprint and offers a quick lunch time workout. We’re also looking at allowing people to license the concept to run a club within a club.

Health lounge stats

Club capacity: between 300 and 400

Membership: £49 a month, or £130 for a three month body transformation package

Floatation sessions last an hour and cost £47

A cryopenguin session will cost between £35 and £50

Saltwater floatation pods allow members to fully relax after a workout
Saltwater floatation pods allow members to fully relax after a workout
http://www.leisureopportunities.com/images/imagesX/456731_533092.jpg
The owner of eActive Health Lounge, Steve Watts, is using saltwater floatation pods and cryotherapy to give members a well-rounded experience
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Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
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Research
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Promotional Feature
Promotional feature
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Featured supplier news
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Click on a catalogue to view it online
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Management software
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Skincare
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Diary dates
26-27 Jun 2019
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Diary dates
06-07 Jul 2019
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Diary dates

features

People profile: Steve Watts

eActiv Health lounge: owner

Published in Health Club Management 2018 issue 11
Steve Watts created eActiv Health Lounge
Steve Watts created eActiv Health Lounge
As long as people do the 30-minute circuit, twice a week, they are guaranteed results, and that’s a simple message to get across

The first eActiv Health Lounge opened in Egham, Surrey in September. What is the concept?
We have designed a solution that we think will appeal to the 80 per cent of people who don’t currently exercise.

The eight-machine eGym circuit is complemented by two Pulse bikes in a relaxed, lounge-like environment, which is quite different from the standard gym. By serving free tea and coffee, and being fully staffed, we’re encouraging members to be social.

Our concept is move, eat and relax and will soon be joined by ‘recover’, providing a holistic approach to health and wellbeing. ‘Move’ relates to the exercise element; ‘eat’ to portion and calorie-controlled meals which are on offer at Gym’s Diner. The saltwater floatation pod is the all-important relax element. We will shortly be adding a CRYO Penguin unit, to offer localised cryotherapy, for recovery and rehabilitation.

Why did you chose this kind of kit for your business?
I first came across digital fitness in around 2011 and it immediately appealed because it’s a total body workout in just half an hour. I felt it could be a powerful way to engage the deconditioned market. There’s no intimidation factor – everyone has their own fob, linked to an app, so they know exactly what they have to do and they don’t wander around the gym aimlessly, or have to ask the instructors for help. It’s massive in Germany and Holland – if one club has it, rival clubs have to get it.

Once a user has created an account and completed a series of benchmarking strength tests, then setup and resistance is fully automated. Training resistance is automatically based on the results of the strength tests, so regularly undertaking the tests provides constant performance progressions and motivational statements. As long as people do the 30-minute circuit twice a week, they are guaranteed results, and that’s a simple message to get across.

What are your future plans?
This is the flagship club and myself and business partners Dave Sanders and Pete Hillier are keen to roll them out next year. We’re already looking at new sites. Health Lounge works well in the high street, as the concept only needs a 2,000sq ft footprint and offers a quick lunch time workout. We’re also looking at allowing people to license the concept to run a club within a club.

Health lounge stats

Club capacity: between 300 and 400

Membership: £49 a month, or £130 for a three month body transformation package

Floatation sessions last an hour and cost £47

A cryopenguin session will cost between £35 and £50

Saltwater floatation pods allow members to fully relax after a workout
Saltwater floatation pods allow members to fully relax after a workout
http://www.leisureopportunities.com/images/imagesX/456731_533092.jpg
The owner of eActive Health Lounge, Steve Watts, is using saltwater floatation pods and cryotherapy to give members a well-rounded experience
Latest News
Women's fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio ...
Latest News
Creating opportunities for older people to get physically active represents a major driver for growth ...
Latest News
Australian fitness franchise F45 has secured deals to open sites in emerging markets across the ...
Latest News
The Bannatyne Group has completed a £750,000 redevelopment of its latest acquisition, the historic Cookridge ...
Latest News
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m ...
Latest News
Three-time National Basketball Association (NBA) Champion Draymond Green has opened his first Blink Fitness gym ...
Latest News
Ukactive has set out on a membership consultation, asking for views on how the not-for-profit ...
Latest News
Northumbria University (NU) has set out to uncover in detail the important role that structured ...
Latest News
A majority of mothers do not exercise because it makes them feel guilty about not ...
Latest News
Fitness giant Les Mills has launched three new studio spaces at its iconic Auckland City ...
Latest News
Wellness industry technology platform Mindbody has appointed Phil Coxon as managing director of Mindbody Europe. ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Variety and flexibility for the customer is the key to retention, says MoveGB
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building? Across the industry, debate on this topic never stops. And neither does market change.
Featured supplier news
Featured supplier: Crown overhaul changing rooms at Saunton Sands spa
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Balanced Body®
Stocked in the UK for fast, costeffective delivery, Balanced Body® delivers versatile and space-saving mind-body ...
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
ResortSuite: Spa software
Management software
GymSales: Management software
Skincare
Sothys: Skincare
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Fitness equipment
Dyaco International: Fitness equipment
Flooring
Total Vibration Solutions Ltd: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Architects/designers
Zynk Design Consultants: Architects/designers
Locking solutions
Ojmar: Locking solutions
Professional services
Deloitte UK: Professional services
Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
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Hussle (formerly PayAsUGym)
Hussle (formerly PayAsUGym)