Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Follow Health Club Management on Google+ Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management Get RSS alerts from Health Club Management magazine
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

People profile: Silke Frank, FIBO

FIBO: Event Director

Published in Health Club Management 2018 issue 1
Silke Frank brings international experience to the role
Silke Frank brings international experience to the role
I strongly believe the fitness industry is at the beginning of an increasingly innovative period and it’s exciting to be at the heart of that as part of the FIBO team

You were recently appointed the head of FIBO. Tell us about your road to that position.
Having worked in the global trade show sector for Reed Exhibitions Germany for over 17 years, I’ve been able to gain experience in virtually all areas of the industry. Before joining the FIBO team, I served as the event director of PSI, Europe’s largest promotional products trade show, held annually in Düsseldorf. The role involved a variety of tasks, including coordinating the show’s global initiatives. That international experience has been immensely helpful in my new position with FIBO. Enhancing our global visitor marketing strategy and international network are key priorities for the company at present, so this makes my experience even more beneficial.

What attracted you to your current role and what does it involve?
As the world’s biggest trade fair for fitness, wellness and health, FIBO influences the lives of millions of people who are interested in healthy living. It introduces the latest innovations of the industry into the global market; addresses the current issues of fitness and wellness professionals, offering them advanced training in pivotal topics and thus enhancing the professional quality in gyms; and last but not least, it helps consumers discover the best fitness and health solutions for them.

It’s an amazing trade show, which the FIBO team will be developing even further. As we in the fitness sector know, life stagnates without movement, meaning that even a hugely successful trade show like FIBO has to evolve on a regular basis.

FIBO 2018 promises a change from the usual format. What can we expect?
We’ve implemented a different brand strategy to attract new show visitors, particularly from the global group fitness, nutrition, health and retail sectors. It involves taking a more holistic approach to our fitness content. Studio operators, trainers and instructors all face the same challenges today – they have to keep up with technologies, scientific and medical insights, and the increasing demands of consumers – which means that they all come to the show with similar questions. That’s why we’re organising FIBO 2018 to be categorised according to the issues the industry cares about.

Another change to FIBO 2018 is the improved Academy concept. This year we’ll be offering the increasing number of trainers and presenters expected to attend a multi-faceted three days of advanced theoretical training, hands-on masterclasses with top presenters, and enhanced networking opportunities. We’re also further developing FIBO as a platform for professionals and consumers interested in creating a healthy lifestyle, and that means we’re placing more emphasis on medical training and healthy nutrition.

What do you find most exciting about being in the fitness industry at this moment in time?
The industry is becoming more diversified, personalised and more social, and as such, manufacturers, club operators and trainers alike are all developing more creative ways to enhance the fun and community spirit gained by working out at the gym. I love how companies are getting bold about integrating even smarter digital solutions into their products and services.

As customers look for increasingly customised workouts to meet their individual training goals, it’s likely that even more specialised and diversified fitness equipment will take centre stage.

I strongly believe the fitness industry is at the beginning of an increasingly innovative period and it’s exciting to be at the heart of that as part of the FIBO team.

What are the greatest opportunities for our sector?
As more people of all ages are adopting a healthy lifestyle, there’s great potential for the fitness and health sector to attract new customers for its services. We’re also seeing a clear trend towards individual, specialised fitness concepts that allow gyms to offer services, such as at-home, outdoor and medical training, and to begin to establish themselves as competence centres for all fitness segments – including digital fitness solutions.

These are excellent opportunities, but as we all know, retention is the key to success. That means gym owners and operators will need to remain focussed on developing and implementing convincing retention programmes.

FIBO 2018 has been designed to attract new visitors from group fitness, nutrition, health and retail
FIBO 2018 has been designed to attract new visitors from group fitness, nutrition, health and retail
FIBO will highlight ways to enhance fun and community spirit
FIBO will highlight ways to enhance fun and community spirit
http://www.leisureopportunities.com/images/474162_424894.jpg
FIBO 2018 promises a change from its usual format. Its new event director Silke Franke reveals all.
Perfect Gym Solutions SA.
Perfect Gym Solutions SA.
Latest News
Taking part in light or moderate exercise has an immediate, positive effect on memory function ...
Latest News
The Sport and Recreation Alliance (SRA) has launched a petition calling on politicians of all ...
Latest News
The average UK adult spends eight times as long watching on-demand television as they do ...
Latest News
Winchester City Council (WCC) has chosen Willmott Dixon to build its £38m Sport and Leisure ...
Latest News
Mark Verstegen, founder and CEO of human performance specialist EXOS, has said that health clubs ...
Latest News
Fitness tech firm Myzone has signed a deal with Snap Fitness which will see the ...
Latest News
Global fitness company Les Mills has launched a search for an experienced manager to lead ...
Latest News
American fitness giant Core Health & Fitness has signed a strategic partnership with Danish tech ...
Latest News
Boutique fitness operator Boom Cycle will launch its fifth site next year. Scheduled to open ...
Latest News
David Lloyd Leisure (DLL) will invest more than £15m in rolling out its new hi-tech, ...
Latest News
More than £346m in "wasted" childcare funding should be used to get children more active ...
Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: Stages and ukactive partnership to give 'further insight' into development of indoor cycling in the UK
The partnership between Stages and the ukactive Research Institute aims to give further insight into the development of indoor cycling across the UK industry.
Featured suppliers
Featured supplier: EXF becomes exclusive European manufacturer and UK distributor for Mobile Fitness Equipment
Bespoke equipment manufacturer EXF, has signed an exclusive agreement with Mobile Fitness Equipment to become their European manufacturer.
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s premier indoor bikes developed in association with world-class ...
Company profiles
Company profile: Dyaco UK Limited
Dyaco UK Limited offers a versatile range of world-class commercial, medical and home fitness and ...
Directory
Clothing/promotional merchandise
Taylor Made Designs: Clothing/promotional merchandise
Fitness equipment
Dyaco International: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Locking solutions
Ojmar: Locking solutions
Lockers
Fitlockers: Lockers
Trade associations
International SPA Association - iSPA: Trade associations
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Skincare
The Tides Wellness: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Computer solutions
SportSoft UK Ltd: Computer solutions
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
24-27 Sep 2018
Omni La Costa Resort & Spa, Carlsbad, United States
Diary dates
29-30 Sep 2018
SEC Glasgow, Glasgow, United Kingdom
Diary dates
Job search
Les Mills
Les Mills