Active IQ
Active IQ
Active IQ
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

People profile: Kira Mahal

Founder, Motivate PT

Published in Health Club Management 2018 issue 10
Mahal: ‘Many people contact us to work with their parents or grandparents’
Mahal: ‘Many people contact us to work with their parents or grandparents’
We don’t sell the transformational dream: our core message to people is the importance of creating a new lifestyle and being fit for life

When and why did you launch MotivatePT?
My husband and I set it up in 2015, after spotting a niche for a London-wide PT company offering a large team of fully vetted, trustworthy PTs. We were both working in banking, which involved long hours in a stressful environment, with little chance to exercise or a social life. I was looking for a PT who would come to my home, but found it difficult, as contacting a PT I found online, with no recommendations, seemed risky.

Our customers like the fact that they have a company to lean on and that our PTs are vetted and well qualified. There isn’t the hassle of handing over cash at the end of a session, or the risk of paying for a block of 10 and the PT disappearing, or being left in the lurch because their PT decides to go away for four weeks. We work hard to match the clients with the PTs and always give them a telephone consultation first to find that match.

How does the service work?
Our team of 50 PTs covers the length and breath of London. We don’t have a facility, but instead we travel to our customers and either do the work out in their home or go outside.
We pride ourselves on being a really professional service: we expect our PTs to get back to clients in a timely manner if there’s a query, to book up their sessions in advance, never to cancel at the last minute and to really look after their clients.

Once we’ve matched a client with their PT, they go to the online portal to fill in health questionnaires, see the profiles and headshots of their PTs and book and pay for sessions. There’s also a shared calendar so they can easily view upcoming sessions.

In the upcoming few months, we’ll also be rolling out a food diary, so clients will be able to input what they’ve eaten and receive feedback from their trainers.

Who are your customers?
Eighty five per cent are individuals and 15 per cent are corporate clients.

The vast majority have previously tried a gym but have failed to get results, usually because they didn’t have enough direction, so they want someone who’ll help them with this by personalising their workouts and activities.

Around 75 per cent of our individual clients are female and, of these, around 40 per cent are pre- or post-natal.

We also have a lot of seniors: many people contact us to work with their parents or grandparents, either to get them more active, or to help them get through some kind of health problem.

One of our goals is to educate our customers and empower them to have the confidence to train independently in between their personal training sessions.

We don’t do before and after shots or sell the ‘transformational dream’: our core message to people is the importance of creating a new lifestyle and being fit for life.

Are you noticing any exciting trends?
It’s great to see that a growing number of people are becoming interested in their wellness and are now prepared to invest in themselves. In the time we’ve been operating we’ve noticed a change in the prioritising of fitness spend and people attaching a higher value to fitness. It’s also great that there’s more of a conversation about mental health and people are realising how good exercise is for the mind.

What are your plans for the future?
Immediate plans include going after the corporate market more aggressively.

This was something we planned to do at the outset, but was shelved as we grew rapidly in other areas.

However, since I come from a corporate background and know there’s a need to bring activity into these stressful, sedentary environments, we’re intending to grow this area. Also, we’re looking to expand the service beyond London and into the Home Counties.

PTs visit people at home or take them outdoors for a workout
PTs visit people at home or take them outdoors for a workout
PTs visit people at home or take them outdoors for a workout
PTs visit people at home or take them outdoors for a workout
http://www.leisureopportunities.com/images/523495_120917.png
The CEO of Motivate PT is planning to expand beyond London
Latest News
Franchise operator Anytime Fitness has begun the roll-out of a new interior look for its ...
Latest News
Boutique operator Digme Fitness has acquired Tribeca Studios, the New York-inspired boutique fitness club located ...
Latest News
The prospect of the current boutique fitness boom reaching a "breaking point" will be among ...
Latest News
Fitness subscription service ClassPass acquired GuavaPass, a fitness aggregator operating in Asia and the Middle ...
Latest News
The 1000M South Michigan property in Chicago, Illinois is set to become the first residential ...
Latest News
Liz Terry, editor of HCM, has called on the industry to counter the "annual tradition ...
Latest News
The Advanced Wellbeing Research Centre (AWRC) will open its doors at Sheffield Hallam University later ...
Latest News
Low-cost fitness operator Xercise4Less is has revealed plans to double in size and have 100 ...
Latest News
Andy Tee, co-founder of boutique fitness studio V1BE, has revealed plans to expand the concept ...
Latest News
Franchised fitness operator UFC Gym has revealed that it will open its first UK locations ...
Latest News
A partnership between leisure operator GLL and the Swimming Teachers' Association (STA) – designed to ...
Job search
POST YOUR JOB
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
GymSales: Management software
Skincare
The Tides Wellness: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Exercise equipment
Origin Fitness: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Direct debit solutions
Harlands Group: Direct debit solutions
Locking solutions
Ojmar: Locking solutions
Member access schemes
Move GB: Member access schemes
Fitness equipment
Shapewatch: Fitness equipment
Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: Matrix Fitness launches range of Target Training Cycles to UK market
Matrix Fitness is set to transform the indoor cycling class with the launch of its Target Training Cycles.
Featured suppliers
Featured supplier: Dates revealed for Reebok Les Mills Live 2019
Reebok Les Mills Live will return to Singapore in 2019 – the second time the event will be held in the city-state.
Video Gallery
This is Myzone
Myzone
Tracking your workout effort just became effortless. Read more
More videos:
Company profiles
Company profile: Xn Leisure Systems Ltd
Delivering exceptional service, attracting new members and building a network of loyal repeat customers – ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Property & Tenders
High Lodge, Thetford Forest
Forestry Commission
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
22-24 Jan 2019
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-29 Jan 2019
Radisson Blu Hotel, London Stansted, Stansted, United Kingdom
Diary dates
Active IQ
Active IQ