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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

People profile: Andy Tee

Co-founder, V1be

Published in Health Club Management 2019 issue 1
Andy Tee
Andy Tee
In London, people are familiar with the boutique concept, but elsewhere it’s still relatively new, so initially it was a challenge to educate people in Manchester about our benefits, when they were used to paying budget club prices

What is the concept and what do you do differently?
V1BE is a boutique, treadmill-based HIIT studio in Manchester, offering a smart fitout and music specially designed to match the workouts. There’s also a boxing element to some of our classes.

We aim to be inclusive by using MyZone fitness tracking belts. Everyone can measure their own performance and work at an appropriate level.

One person may be running at 10 mph on the treadmill, while the person next to them could be walking with an incline, but both of them will be working at the appropriate effort level to get some results.

Unlike other boutiques, we’re encouraging users to sign up for a membership rather than pay as you go, as we like the cashflow which recurring payments bring. To pay as you go costs £15 per class, while five classes a month costs £45 via direct debit and unlimited access is £95.

Who is behind the concept?
There are three of us: me, Gareth Evans and Kevin Scott. I was a director at Simply Gym, a budget chain where we went from start-up to 12 clubs in five years. Kevin was former chief executive of the Harlands Group and Gareth has over 10 years’ experience owning and operating budget and mid-range clubs.

Why did you choose boutique?
Having ridden the budget wave, we felt the market was moving towards boutiques and the timing was right to make the move into this sector.

When and how did you set about doing it?
The club launched in March 2017, prior to which we’d spent a year doing market research, locating our first site, setting up the company, the concept and the brand.

What were the main challenges?
In London, people are familiar with the boutique concept, but elsewhere it’s still relatively new, so initially it was a challenge to educate people in Manchester about our benefits, when they were used to paying budget club prices.

With high-end pricing, the product and service have to be spot on. You don’t have the sleeping membership which the budget sector enjoys. If people aren’t using and enjoying the experience – not to mention seeing some results – their payments soon stop!

Who is your target market?
We’re finding that a higher percentage of females are using the club, and generally an age range between 21 and 35. The vast majority live or work in Manchester city centre. That said we’re genuinely trying to be inclusive.

Have you made any changes since you opened?
I think it’s important to constantly learn and evolve. We’re conscious that as the studio is class-based – six to seven a day – there’s lots of down time.

We’ve therefore opened up the studio for free training slots throughout the day, as well as power yoga which has proven to be very popular.

What are your plans for the future?
The second site is lined up for this year. However, the main focus is to franchise V1BE and the model has been set up with this in mind. Outline discussions are already taking place.

We also see the potential for a ‘club within a club’ scenario. There are traditional health clubs out there with spare space and capacity where we feel there would be a mutual benefit to having a V1BE on site.

V1BE has been set up with a view to franchising the boutique model in the near future
V1BE has been set up with a view to franchising the boutique model in the near future
A higher percentage of V1BE members are women, aged from 21-35
A higher percentage of V1BE members are women, aged from 21-35
http://www.leisureopportunities.com/images/imagesX/411241_927320.png
'In London, people are familiar with the boutique concept, but elsewhere it's still relatively new, so it was a challenge to educate people in Manchester about our benefits' – Andy Tee talks about founding V1BE
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Editor in chief – Stylist magazine
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male sp
People
Acknowledging your intention and feeling gratitude are important aspects of our classes. We aspire to help our members release stress, anxiety and tension
Features
Asia
Our industry in Asia is growing at an exponential rate but it’s too fragmented to ensure sustainable growth. Hundreds of exciting brands and businesses exist, many with great potential but we need to work together to grow our marketplace, engage new demographics and better serve communities and customers - Ross Campbell, CEO and founder of Fit Summit
Features
ukactive
Following the ActiveLab Live! finale at the recent Active Uprising conference, we take a look at startups that are using technology to help people become healthier and more active
Features
Member payments
It’s essential for clubs that the payment process is as easy to use as possible. HCM caught up with some of the leading member payment services to find out how they’re helping clubs
Features
Strength training
You may be able to help your members and customers avoid or reverse osteoporosis by encouraging weight bearing activities, as Liz Terry reports
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates
Features
Promotional Feature
Promotional feature
We’re at the beginning of the journey with EMS training in the UK. The benefits and applications of this type of training are vast, and there’s an enormous commercial opportunity for both PTs and operators
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Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates

features

People profile: Andy Tee

Co-founder, V1be

Published in Health Club Management 2019 issue 1
Andy Tee
Andy Tee
In London, people are familiar with the boutique concept, but elsewhere it’s still relatively new, so initially it was a challenge to educate people in Manchester about our benefits, when they were used to paying budget club prices

What is the concept and what do you do differently?
V1BE is a boutique, treadmill-based HIIT studio in Manchester, offering a smart fitout and music specially designed to match the workouts. There’s also a boxing element to some of our classes.

We aim to be inclusive by using MyZone fitness tracking belts. Everyone can measure their own performance and work at an appropriate level.

One person may be running at 10 mph on the treadmill, while the person next to them could be walking with an incline, but both of them will be working at the appropriate effort level to get some results.

Unlike other boutiques, we’re encouraging users to sign up for a membership rather than pay as you go, as we like the cashflow which recurring payments bring. To pay as you go costs £15 per class, while five classes a month costs £45 via direct debit and unlimited access is £95.

Who is behind the concept?
There are three of us: me, Gareth Evans and Kevin Scott. I was a director at Simply Gym, a budget chain where we went from start-up to 12 clubs in five years. Kevin was former chief executive of the Harlands Group and Gareth has over 10 years’ experience owning and operating budget and mid-range clubs.

Why did you choose boutique?
Having ridden the budget wave, we felt the market was moving towards boutiques and the timing was right to make the move into this sector.

When and how did you set about doing it?
The club launched in March 2017, prior to which we’d spent a year doing market research, locating our first site, setting up the company, the concept and the brand.

What were the main challenges?
In London, people are familiar with the boutique concept, but elsewhere it’s still relatively new, so initially it was a challenge to educate people in Manchester about our benefits, when they were used to paying budget club prices.

With high-end pricing, the product and service have to be spot on. You don’t have the sleeping membership which the budget sector enjoys. If people aren’t using and enjoying the experience – not to mention seeing some results – their payments soon stop!

Who is your target market?
We’re finding that a higher percentage of females are using the club, and generally an age range between 21 and 35. The vast majority live or work in Manchester city centre. That said we’re genuinely trying to be inclusive.

Have you made any changes since you opened?
I think it’s important to constantly learn and evolve. We’re conscious that as the studio is class-based – six to seven a day – there’s lots of down time.

We’ve therefore opened up the studio for free training slots throughout the day, as well as power yoga which has proven to be very popular.

What are your plans for the future?
The second site is lined up for this year. However, the main focus is to franchise V1BE and the model has been set up with this in mind. Outline discussions are already taking place.

We also see the potential for a ‘club within a club’ scenario. There are traditional health clubs out there with spare space and capacity where we feel there would be a mutual benefit to having a V1BE on site.

V1BE has been set up with a view to franchising the boutique model in the near future
V1BE has been set up with a view to franchising the boutique model in the near future
A higher percentage of V1BE members are women, aged from 21-35
A higher percentage of V1BE members are women, aged from 21-35
http://www.leisureopportunities.com/images/imagesX/411241_927320.png
'In London, people are familiar with the boutique concept, but elsewhere it's still relatively new, so it was a challenge to educate people in Manchester about our benefits' – Andy Tee talks about founding V1BE
Latest News
Life Fitness has appointed Chris Clawson as its CEO, succeeding the outgoing Jason Worthy. Clawson ...
Latest News
Exercise has the ability to improve brain function in previously sedentary, overweight individuals. The University ...
Latest News
Fitness equipment giant Nautilus has named James "Jim" Barr IV as its chief executive officer. ...
Latest News
Leading UK cancer charities have called for newly diagnosed to be prescribed exercise and nutrition ...
Latest News
Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider. The ...
Latest News
Solent University has officially opened its new £28m sports and fitness centre. The centre houses ...
Latest News
David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit ...
Latest News
Fitness subscription platform ClassPass has appointed a UK general manager as it looks to grow ...
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Regular exercise, a balanced diet, quitting smoking and cutting down on alcohol are the best ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Crown overhaul changing rooms at Saunton Sands spa
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
Featured supplier news
Featured supplier: Solent University’s brand new Sports Centre receives high performance flooring and functional rig solutions from EXF
Leading bespoke fitness equipment manufacturer, EXF Fitness has recently completed an installation project at Solent University in Southampton.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world leading international supplier of technology and design-driven products ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Locking solutions
Ojmar: Locking solutions
Flooring
Total Vibration Solutions Ltd: Flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Governing body
EMD UK: Governing body
Architects/designers
Zynk Design Consultants: Architects/designers
Professional services
Deloitte UK: Professional services
Audio visual
Hutchison Technologies: Audio visual
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
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