Elevate Arena
Elevate Arena
Elevate Arena
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Follow Health Club Management on Google+ Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management Get RSS alerts from Health Club Management magazine
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

ukactive update: National Fitness Day 2017

With this year’s celebration of physical activity fast approaching, ukactive CEO Steven Ward outlines how the day will build on the success of 2016

Published in Health Club Management 2017 issue 9
More than a million people took part in 2016
More than a million people took part in 2016
We should harness the momentum from 2016 to deliver an even bigger event this year, reaching the full breadth of Britain

When looking at opportunities for growth, our sector often likes to talk about the ‘inactive majority’. There is widespread recognition that we reach only 14 per cent of the population with our services, and that we need to focus our attentions on engaging the other 86 per cent.

But how do we do that? If it was simple, everyone in the sector would be doing it. However, in terms of getting more people, more active (if only just for a day) – National Fitness Day is an effective solution.

Opportunity to engage
Taking place on 27 September, National Fitness Day sees the nation celebrate the fun of physical activity. Last year’s event was extremely successful, getting over a million people moving at more than 18,000 events – the most active day of the year. It proved that there is a genuine interest in the services our sector provides and that we can reach inactive communities by coming together.

We should look to harness the momentum from 2016 to deliver an even bigger event this year, reaching the full breadth of Britain. National Fitness Day gives us a fantastic and rare opportunity to engage with those who don’t traditionally interact with the physical activity sector – an opportunity we should grab with both hands.

This year’s event will certainly be the most wide-ranging in terms of reaching different segments of UK society. Alongside the myriad of activities that will be provided in schools across the country, partners AXA PPP and Argos will be taking the event into workplaces and high streets respectively. AXA PPP’s ‘Flying Start’ campaign will see employees across the country encouraged to kick-start their working day with an early morning workout or active commute. Meanwhile, Argos will build on last year’s success, offering free activities in their high street stores.

New converts
Despite strong support from these partners, our sector has been the driving force behind National Fitness Day in past years, and I’m certain the same will be true in 2017. So let’s take this opportunity to shine the light on the fantastic work our sector does in getting communities moving, providing both mental and physical health benefits, while offering people new to our sector a taste of the fun of fitness.

If we can do this successfully, and use National Fitness Day to build relationships and embed positive experiences in participants, then perhaps we can turn the most active day of the year into a catalyst for a raft of new converts to physical activity. That will undoubtedly go a long way to reaching the inactive majority and attracting new members.

For information on National Fitness Day, or to register your event, visit: www.nationalfitnessday.com

http://www.leisureopportunities.com/images/813436_27691.jpg
National Fitness Day takes place on 27th September 2017. Its organiser ukactive is teaming up with fitness providers to bring free workouts to the UK public.
McLean Events (SIBEC)
McLean Events (SIBEC)
Latest News
A futuristic leisure centre, featuring an indoor street and winter garden running through the spine ...
Latest News
To coincide with National Apprenticeship Week in March, Leisure Opportunities is undertaking an employer survey ...
Latest News
The British public is being invited to take part in a national loneliness survey, launched ...
Latest News
The Thames Club in Staines, Surrey, has added a dedicated hot yoga studio to its ...
Latest News
Construction work has officially begun on the new £10m Ingleby Barwick Leisure Centre in Stockton-on-Tees. ...
Latest News
ukactive has named Dr James Steele as its new principal investigator – a role which ...
Latest News
A new four-day “celebration of physical activity” – combining a conference, awards night and a ...
Latest News
US-based health club operator Orangetheory Fitness is looking to strengthen its foothold in the UK ...
Latest News
Twenty-four-hour gym franchise Snap Fitness UK has announced plans for 34 more clubs in 2018, ...
Latest News
A ‘floating’ ice rink has opened in Romford as part of a new £28m leisure ...
Latest News
The link between a sound body and a sound mind has been demonstrated by scientists ...
Catalogue Gallery
Click on a catalogue to view it online
Company profiles
Company profile: Power Plate
Used by World Cup winners, Olympic medallists and Tennis Grand Slam holders, Power Plate helps ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is the world’s fifth largest marketer and distributor of commercial fitness ...
Directory
Club management software
Brightlime: Club management software
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Lockers
Crown Sports Lockers: Lockers
Trade associations
International SPA Association - iSPA: Trade associations
Fitness assesment
MYZONE: Fitness assesment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Audio visual
Lightmasters UK Ltd: Audio visual
Architects/designers
Zynk Design Consultants: Architects/designers
Member access schemes
Move GB: Member access schemes
Clothing/promotional merchandise
Taylor Made Designs: Clothing/promotional merchandise
Featured suppliers
Featured supplier: Elevate 2018 will feature new thought leadership conference alongside trade exhibition
Thanks to increasing industry support Elevate, the UK’s largest physical activity trade event, has announced details of a new thought leadership conference.
Featured suppliers
Featured supplier: The more effective kind of impact sound insulation
The function of the flooring in regard to protecting the building fabric is very important in fitness centres.
Property & Tenders
Stratford-upon-Avon
Stratford-on-Avon District Council
Property & Tenders
Diary dates
01-02 Mar 2018
BBC MediaCityUK, Salford, United Kingdom
Diary dates
05-09 Mar 2018
Various,
Diary dates
Job search
Elevate Arena
Elevate Arena