STA-Swimming Teachers Association
STA-Swimming Teachers Association
STA-Swimming Teachers Association
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management



Matrix Fitness is fighting ‘Fitness Failure Syndrome’ (FFS) with a completely connected solution to ensure members build a fitness habit and see long-lasting results

Published in Health Club Management 2019 issue 5
Matrix Connected Solutions has been designed to combat member struggles
Matrix Connected Solutions has been designed to combat member struggles

"‘I train three times a week but I’m still fat!’ Does this sound familiar? Are your members questioning their results?” asks Matt Pengelly, managing director at Johnson Health Tech UK.

“It’s not enough to commit to a gym membership, get on a treadmill occasionally and press ‘Quick Start’. Most of your members will not see results, will lose motivation and will face what we’re terming ‘Fitness Failure Syndrome’ (FFS),” he continues. “Allow this to happen and wave goodbye to your retention rates.”

The solution
“To tackle this issue, we approached it from the member’s perspective and stepped back to see the bigger picture,” Pengelly continues. “Technology is now an undisputed part of our daily lives and plays an increasingly key role in our fitness and health. But there’s a problem,” he says.

“Not everyone buys a heart rate monitor or counts their calories; a small percentage do and those people are already halfway there – likely to be the fit and focused, low risk members of any facility. But what about the members needing more guidance, who don’t care or understand about tracking or find it too complex? This could be up to 70 per cent of your gym population – a number that can’t be ignored.

“How can your trainers and your staff identify these members and help them towards their goal?” asks Pengelly. “A masterstroke here would have a direct impact on your bottom line.”

“What’s needed is a system that helps you track the activity and performance of each individual member, offering a bespoke member journey for both the ‘fit and focused’ members and the remaining 70 per cent – a system that’s simple enough to engage everyone,” he concludes.

The habit loop
“To solve this, we launched our Connected Solutions to provide an open platform that’s much more than a collection of hardware, software and connectivity options,” says Pengelly. “Designed to combat member struggles and help your entire team support, encourage and interact with them. It identifies changes in behaviour, often before the member has realised change themselves.”

The process that Connected Solutions creates for members links back to the idea of ‘The Habit Loop’, a framework devised by Charles Duhigg.

Duhigg proposed that habits are created by a cue, a routine and a reward – all of which cultivate a craving that drives the loop. In this sense, members face a cue that encourages them to get fit. For example, weight loss, a summer holiday, an Iron Man challenge or a wedding.

On entering a facility that offers Matrix Connected Solutions, their routine and reward are already in place (the reward will differ depending on whether they’re a fit and focused member or in the ‘70 per cent’ group) allowing the habit to strengthen, driving lasting change and goal success.

All Matrix products support Connected Solutions, including elements designed to add value to members’ journeys and ensure results.

Data captured through key touch-points provides you with a level of insight and business intelligence into your membership base that allows you to keep each and every customer on track, thus supporting business objectives.

CONNECTED Solutions elements include:
Workout Tracking App
Implementing this singular tracking solution, branded to your facility, will allow your fit and focused members to capture data from all their fitness apps in one place, create personalised goals, set challenges and applaud others through activity-based social feeds.

Members can also use the ‘Request Training’ functionality, while your sales team can send ‘refer a friend’ incentives to encourage new members.

Your team will also receive ‘at risk’ notifications so you can take action when a ‘70 per cent’ member shows signs of inactivity or disengagement.

Mass targeting options are integrated so your team can use push notifications to promote classes, training or in-club discounts while reward programmes can be linked to deepening engagement and foster community. The network streamlines the management of your facility and the dashboard gives a virtual snapshot of real-time member activity.

Trainer Portal
The Trainer Portal works in addition to the Workout Tracking Network app, allowing you to capture and engage every member and virtually connect with them individually or en masse.

Trainers can view member information, create signature exercise programmes and assign individual and group workouts. They can also set personal and group challenges, send “Workout of the Day” notifications and assess progress virtually through any web-based platform.

Members can provide instant feedback, check their training schedule and share fitness data to help trainers hold them accountable and maximise their results – really important when considering the ‘70 per cent’ group.

Asset Management
If your equipment is healthy, members are happy. Accessed via any web-based platform, this solution offers a 360-degree view of equipment status, automatically notifying you of any performance concerns using a colour-coded system.

The platform monitors usage patterns to maximise product life, making it easy to identify the optimum, most cost-effective product mix for your space. You can even manage offline equipment and data from multiple facilities through a single channel.

TEL: 01782 644900

EMAIL: info@matrixfitness


The new Matrix Connected Solutions system will enable you to more powerfully engage and motivate members
The new Matrix Connected Solutions system will enable you to more powerfully engage and motivate members
Matrix Connected Solutions includes an app, which is branded to your facility
Matrix Connected Solutions includes an app, which is branded to your facility
How to stop your members suffering from ‘fitness failure syndrome’
Latest News
Female-friendly fitness operator Sweat! has closed its doors, just nine months after it revealed ambitious ...
Latest News
Health and racquets club operator Life Time is entering the healthy living market with the ...
Latest News
American venture capitalist and tech billionaire Tim Draper has joined the team of investors behind ...
Latest News
Balance training is increasing in popularity among fitness operators and users. The emergence of balance ...
Latest News
Indoor cycling giant Peloton has announced plans to enter the thriving German fitness market. The ...
Latest News
High-end boxing gym brand BXR is looking to roll out an expansion of its Sweat ...
Latest News
Sports psychologist Jeremy Snape and Olympic gold medallist Amy Williams are among the keynote speakers ...
Latest News
The Co-operative Group (Co-op) will invest a "multi-million-pound" sum to help create a network of ...
Latest News
A new collaboration between Sport England, think tank Demos and care and housing provider Anchor ...
Latest News
Exercise has been shown to have a positive impact on people's mental health, but is ...
Job search
Featured supplier news
Featured supplier: Hutchison to launch The Studio at ELEVATE
Hutchison Technologies have been creating outstanding experiences for their customers in the health and fitness industry for over 25 years.
Featured supplier news
Featured supplier: FunXtion partners with Anytime Fitness to enhance their member experience
FunXtion, experts in interactive digital fitness, has been appointed by the world’s fastest growing fitness franchise, Anytime Fitness, to enhance member experience and engagement.
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Company profiles
Company profile: EZ-Runner Systems Ltd
With over 600 clients worldwide in Spa, Golf, Health Club, Hotel and Kids Play Leisure, ...
Catalogue Gallery
Click on a catalogue to view it online
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
GymSales: Management software
Corporate retreats
Barcelona Bootcamp: Corporate retreats
Wearable technology solutions
MyZone: Wearable technology solutions
Total Vibration Solutions Ltd: Flooring
Member access schemes
Move GB: Member access schemes
Spa software
ResortSuite: Spa software
Exercise equipment
Matrix Fitness: Exercise equipment
Sothys: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Will to Win
Property & Tenders
Property & Tenders
Diary dates
30 May 2019
Rimini Expo Centre, Rimini, Italy
Diary dates
30 May - 02 Jun 2019
Expo Centre & Riviera Di Rimini, Rimini, Italy
Diary dates
Search news & features:
Find a supplier:
STA-Swimming Teachers Association
STA-Swimming Teachers Association