Nautilus / Core Health & Fitness
Nautilus / Core Health & Fitness
Nautilus / Core Health & Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

People profile: Mark Wahlberg

Investor, F45

Published in Health Club Management 2019 issue 5
The actor will promote the brand worldwide, with a special focus on growing it in the lucrative US market
The actor will promote the brand worldwide, with a special focus on growing it in the lucrative US market
The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry

Actor Mark Wahlberg, who has built his professional image on being super-fit, has continued to grow his portfolio of fitness investments by taking a stake in Australian HIIT franchise, F45.

The investment was made via his Mark Wahlberg Investment Group.

The deal – for a minority stake in the company – also included investment from FOD Capital, which is managed by Michael Raymond and values the F45 business at US$450m.

Wahlberg’s involvement is a high profile win for F45 founders, CEO Rob Deutsch and partner Adam Gilchrist, who will continue to lead the company through its next stage of global growth.

In announcing the deal, Deutsch said: “This is a monumental transaction for F45. When we started the company, we had bold plans to create a global fitness movement and we’re excited to embark on this partnership with Mark Wahlberg and his team of investors. His genuine passion for fitness, combined with his proven business acumen and shared vision for F45 Training made him an ideal fit for the company.”

The right investor
Deutsch said F45 went through a two-year marketing process to identify the best investor for the business. The aim being to enable it to accelerate its global growth plans, with a particular focus on increasing brand awareness – especially in the fast growing and lucrative US market.

The cash injection is expected to enable F45 to improve its systems and processes, while also driving the global roll-out of new locations.

Wahlberg said he’s excited to be getting on board with the F45 business, explaining: “The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry.

“The strength of the business is that people of all fitness levels find motivation and support in an F45 studio.

“We look forward to inspiring people all over the world to pursue their health and fitness goals by introducing them to F45.”

Training with Wahlberg
Wahlberg said F45 will be his “go-to workout” when he’s not involved in specific training for an acting role which requires specialist interventions or equipment.

The actor is well-known for undertaking physical transformations to enable him to play specific roles, including piling on 56lbs of muscle to take him from a low of 165lbs to 221lbs.

His most extreme role to date was as a body builder in the film Pain & Gain.

The prospect of training alongside the actor – however slim – is expected to be a draw for fans. It’s thought likely he’ll also make guest appearances and attend some openings.

Wahlberg has 10m followers on Instagram and regularly posts details of his workout regime, which includes going to bed at 7.30pm, rising at 2.30am, doing a 90 minute workout starting at 3.40am and a second workout in the evening.

Training for busy people
F45, which originally launched into the Australian market, has largely grown through franchising and already has 1,500 studios across 40 countries.

It currently has 50 locations in the UK, with a new club opening soon in Glasgow.

Deutsch worked as an equities trader in the financial markets for over 10 years before launching F45. He told HCM: “I always found time to work out alongside my stressful job – but I saw many people failing to juggle them both. This inspired me to leave the corporate world to set up an effective training technique for busy people.”

The first F45 opened in Sydney in 2013 and the franchise business launched in 2014.

Best of both worlds
“When we launched,” Deutsch told HCM, “we set out to create a ‘third way’ – an alternative to what was available in the market at the time. On the one hand, you had people spending around AU$20 a week on gym membership but getting no innovation or motivation, so they inevitably stopped going. At the other end of the spectrum, people were paying up to AU$80 for personal training.

“I wanted to create something that combined the best of both. We do offer some personal training for those who want it, but our focus is very much on instructor-led group sessions that build a community, and that come with a mid-range price tag.”

F45’s HIIT classes deliver a functional, results-driven, full-body workout that are said to boost energy levels, metabolic rate, strength and endurance. Sessions are fast-paced, with a strong community element to ensure members push themselves, and there’s support and guidance from F45 coaches.

These coaches guide customers through a series of intense, 45-second exercises, with short breaks in between so they can catch their breath. The focus is on functional training – hence the ‘F’ in ‘F45’ – and classes last 45 minutes.

“We aim to constantly surprise people with inventive new workouts: we draw from a pool of over 3,000 exercises when we construct classes, and every three months 250 new ones are added, along with fresh equipment,” says Deutsch. “So every day at F45 is different. That’s a key reason for its popularity, and why studios are popping up all over the world.”

F45 founder and CEO Rob Deutsch says Wahlberg is the perfect fit for F45
F45 founder and CEO Rob Deutsch says Wahlberg is the perfect fit for F45
Wahlberg, here with CEO Rob Deutsch, is expected to draw on his passion for fitness to drive the growth of F45
Wahlberg, here with CEO Rob Deutsch, is expected to draw on his passion for fitness to drive the growth of F45
http://www.leisureopportunities.com/images/imagesX/795716_747498.jpg
Mark Wahlberg, Hollywood actor and fitness enthusiast, has recently invested in Australian fitness concept F45. We find out more...
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Over 300 fitness executives gathered in Singapore recently for the World Fit Summit. HCM’s Steph Eaves attended to chat with CEO and founder Ross Campbell and find out more about the industry in Asia
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Following the ActiveLab Live! finale at the recent Active Uprising conference, we take a look at startups that are using technology to help people become healthier and more active
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Member payments
It’s essential for clubs that the payment process is as easy to use as possible. HCM caught up with some of the leading member payment services to find out how they’re helping clubs
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Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
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Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
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Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
HCM Celebs
In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
Features
Promotional Feature
Promotional feature
We’re at the beginning of the journey with EMS training in the UK. The benefits and applications of this type of training are vast, and there’s an enormous commercial opportunity for both PTs and operators
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Solent University has officially opened its new £28m sports and fitness centre. The centre houses ...
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Job search
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Leading bespoke fitness equipment manufacturer, EXF Fitness has recently completed an installation project at Solent University in Southampton.
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Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
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At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
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Harlands Group are the leading global provider of regular billing services in health & fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
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Miha Bodytec GmbH: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
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ResortSuite: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
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Direct debit solutions
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Professional services
Deloitte UK: Professional services
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates

features

People profile: Mark Wahlberg

Investor, F45

Published in Health Club Management 2019 issue 5
The actor will promote the brand worldwide, with a special focus on growing it in the lucrative US market
The actor will promote the brand worldwide, with a special focus on growing it in the lucrative US market
The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry

Actor Mark Wahlberg, who has built his professional image on being super-fit, has continued to grow his portfolio of fitness investments by taking a stake in Australian HIIT franchise, F45.

The investment was made via his Mark Wahlberg Investment Group.

The deal – for a minority stake in the company – also included investment from FOD Capital, which is managed by Michael Raymond and values the F45 business at US$450m.

Wahlberg’s involvement is a high profile win for F45 founders, CEO Rob Deutsch and partner Adam Gilchrist, who will continue to lead the company through its next stage of global growth.

In announcing the deal, Deutsch said: “This is a monumental transaction for F45. When we started the company, we had bold plans to create a global fitness movement and we’re excited to embark on this partnership with Mark Wahlberg and his team of investors. His genuine passion for fitness, combined with his proven business acumen and shared vision for F45 Training made him an ideal fit for the company.”

The right investor
Deutsch said F45 went through a two-year marketing process to identify the best investor for the business. The aim being to enable it to accelerate its global growth plans, with a particular focus on increasing brand awareness – especially in the fast growing and lucrative US market.

The cash injection is expected to enable F45 to improve its systems and processes, while also driving the global roll-out of new locations.

Wahlberg said he’s excited to be getting on board with the F45 business, explaining: “The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry.

“The strength of the business is that people of all fitness levels find motivation and support in an F45 studio.

“We look forward to inspiring people all over the world to pursue their health and fitness goals by introducing them to F45.”

Training with Wahlberg
Wahlberg said F45 will be his “go-to workout” when he’s not involved in specific training for an acting role which requires specialist interventions or equipment.

The actor is well-known for undertaking physical transformations to enable him to play specific roles, including piling on 56lbs of muscle to take him from a low of 165lbs to 221lbs.

His most extreme role to date was as a body builder in the film Pain & Gain.

The prospect of training alongside the actor – however slim – is expected to be a draw for fans. It’s thought likely he’ll also make guest appearances and attend some openings.

Wahlberg has 10m followers on Instagram and regularly posts details of his workout regime, which includes going to bed at 7.30pm, rising at 2.30am, doing a 90 minute workout starting at 3.40am and a second workout in the evening.

Training for busy people
F45, which originally launched into the Australian market, has largely grown through franchising and already has 1,500 studios across 40 countries.

It currently has 50 locations in the UK, with a new club opening soon in Glasgow.

Deutsch worked as an equities trader in the financial markets for over 10 years before launching F45. He told HCM: “I always found time to work out alongside my stressful job – but I saw many people failing to juggle them both. This inspired me to leave the corporate world to set up an effective training technique for busy people.”

The first F45 opened in Sydney in 2013 and the franchise business launched in 2014.

Best of both worlds
“When we launched,” Deutsch told HCM, “we set out to create a ‘third way’ – an alternative to what was available in the market at the time. On the one hand, you had people spending around AU$20 a week on gym membership but getting no innovation or motivation, so they inevitably stopped going. At the other end of the spectrum, people were paying up to AU$80 for personal training.

“I wanted to create something that combined the best of both. We do offer some personal training for those who want it, but our focus is very much on instructor-led group sessions that build a community, and that come with a mid-range price tag.”

F45’s HIIT classes deliver a functional, results-driven, full-body workout that are said to boost energy levels, metabolic rate, strength and endurance. Sessions are fast-paced, with a strong community element to ensure members push themselves, and there’s support and guidance from F45 coaches.

These coaches guide customers through a series of intense, 45-second exercises, with short breaks in between so they can catch their breath. The focus is on functional training – hence the ‘F’ in ‘F45’ – and classes last 45 minutes.

“We aim to constantly surprise people with inventive new workouts: we draw from a pool of over 3,000 exercises when we construct classes, and every three months 250 new ones are added, along with fresh equipment,” says Deutsch. “So every day at F45 is different. That’s a key reason for its popularity, and why studios are popping up all over the world.”

F45 founder and CEO Rob Deutsch says Wahlberg is the perfect fit for F45
F45 founder and CEO Rob Deutsch says Wahlberg is the perfect fit for F45
Wahlberg, here with CEO Rob Deutsch, is expected to draw on his passion for fitness to drive the growth of F45
Wahlberg, here with CEO Rob Deutsch, is expected to draw on his passion for fitness to drive the growth of F45
http://www.leisureopportunities.com/images/imagesX/795716_747498.jpg
Mark Wahlberg, Hollywood actor and fitness enthusiast, has recently invested in Australian fitness concept F45. We find out more...
Latest News
Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider. The ...
Latest News
Solent University has officially opened its new £28m sports and fitness centre. The centre houses ...
Latest News
David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit ...
Latest News
Fitness subscription platform ClassPass has appointed a UK general manager as it looks to grow ...
Latest News
Bannatyne Group has named Karen Wilkinson to the board of Bannatyne Fitness. The appointment comes ...
Latest News
UK children will be offered a greater opportunity to take part in 60 minutes of ...
Latest News
Regular exercise, a balanced diet, quitting smoking and cutting down on alcohol are the best ...
Latest News
The best class instructors earn the best salaries the market offers, bringing enhanced value to ...
Latest News
Research from property experts at Colliers International suggests people are increasingly willing to pay more ...
Latest News
The Grade II listed, 17th century Grantley Hall hotel and wellness retreat will reopen today ...
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Boutique health and fitness operator Ten Health and Fitness plans to double the size of ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: New London PT facility partners with Eleiko
WE11, a luxury co-working studio for wellness professionals, is a stunning facility with a fully equipped gym, treatment rooms, changing rooms and The WE11 Lounge.
Featured supplier news
Featured supplier: Solent University’s brand new Sports Centre receives high performance flooring and functional rig solutions from EXF
Leading bespoke fitness equipment manufacturer, EXF Fitness has recently completed an installation project at Solent University in Southampton.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
TRX MAPS
TRX Training
TRX MAPS completes body movement assessments in just 30 seconds to help trainers develop personalized fitness plans and goals for members. Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Harlands Group
Harlands Group are the leading global provider of regular billing services in health & fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
ResortSuite: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Member access schemes
Move GB: Member access schemes
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Harlands Group: Direct debit solutions
Management software
GymSales: Management software
Professional services
Deloitte UK: Professional services
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
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Nautilus / Core Health & Fitness
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