Fitness On Demand
Fitness On Demand
Fitness On Demand
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Follow Health Club Management on Google+ Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management Get RSS alerts from Health Club Management magazine
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

People profile: Idris Allan, Argos

Sports digital trading manager, Argos

Published in Health Club Management 2018 issue 6
Idris Allan
Idris Allan
Argos aims to encourage the nation to adopt a healthier lifestyle through our products and education

Tell us about your Argos ‘House of Fitness’ event
The House of Fitness was a collaborative effort between Fitbit, Reebok, USN and Argos to raise awareness with customers that Argos is a one-stop-shop for a wide range of fitness brands and products.

The event was a two-day in-store fitness experience in a home-like setting, with workout classes and routines that could easily be recreated at home.

The main goal was to provide those who enjoy or are interested in working out at home with the tools and knowledge to do so effectively.

The event came about because we’d received an insight report that made it clear some people are intimidated when visiting the gym, so to provide these types of people with an alternative, we wanted to combine the fitness knowledge and expertise that’s available in a typical gym with the comforting surroundings of a typical home.

Why were ‘Petsercise classes’ included?
Pets help boost our mood and energy on a daily basis, so we think it’s a great idea to incorporate them into your workout when you’re feeling a little reluctant to exercise.
Petsercise is a new trend taking the fitness industry by storm, particularly Doga – or yoga with your dog!

How was it received by customers?
All the exercise classes on offer sold out, with over 50 members of the public attending.
We also saw an uplift in visits to the fitness areas of our website over the event weekend, with people going online to buy fitness equipment.

This was mainly driven through the event trending on social media.

How important were social media influencers to the campaign?
Social media influencers such as Carly Rowena were key, as they helped demonstrate how easy it is to work out from home, therefore, it was a no-brainer to get them involved.

Social media influencers also help us to target a different and wider audience and their social feeds offer inspiration and ‘how to’ guides in relation to key pieces of equipment, such as resistance bands, wearables or weights.

This makes people feel more confident to use them and also to buy them.

The influencers also helped us to target a younger audience, showing how Argos can help with fitness needs at every level.

What are Argos’s ultimate plans for its fitness equipment offering?
We want to become the number one retailer for fitness, by helping customers to achieve their fitness goals.?

We aim to encourage the nation to adopt a healthier lifestyle through our products and education.

Is the home market growing?
Customers have become increasingly interested in fitness and health, with people looking to educate themselves at home in both workouts and nutrition.

Yes, we’ve seen an increase in at-home fitness equipment sales over the last 12 months. This is down to customers becoming intimidated by the gym environment while not feeling judged when working out at home.

Customers are also not looking to spend a fortune on equipment when they first get into keeping fit, so are looking for quality products at affordable prices.

Can gyms and home fitness exist side by side?
Absolutely. One day it may feel great to get up early and dash to the gym for a class. Other times, getting up early or going after a work is the last thing you want, so it’s great to have the option to do a workout at home.

What people want out of their exercise routine will also determine where they feel most comfortable – for some people, that’s working out at home and for others that’s the gym.

About Carly Rowena

Carly Rowena is a personal trainer and fitness blogger who trains clients face to face and worldwide over Skype. She also teaches classes for consumer brands and runs retreats.

She did her training with Lifetime and Premier Training and name-checks them on her blog.

She says: “I like to think of myself as the girl next door who never wants to have to turn down a meal just to stay in shape. I’m all about independence and finding a healthy and happy way to feel incredible in my own skin.

“There is no big secret to weight-loss, it’s simply a lifestyle change. Diets don’t work because they’re temporary and only lead to bingeing or unhappiness.
“Small changes make big differences, you don’t always have to remove things from your life to lose weight or be fitter, sometimes it’s about swapping it for a healthier alternative or adding a new routine to your day. Anyone can succeed and be fitter, if they really want it.”

To find out more, go to: www.carlyrowena.com

Carly Rowena  / courtesy of carlyrowena.com
Carly Rowena / courtesy of carlyrowena.com
Argos is taking on the fitness industry, targeting people who feel intimidated by the gym
Argos is taking on the fitness industry, targeting people who feel intimidated by the gym
http://www.leisureopportunities.com/images/123503_652714.jpg
Argos is making a bid for the home fitness market and using social media influencers to target a younger audience...
Active IQ
Active IQ
Latest News
The fitness sector could soon have a huge disruptor on its hands, if rumours of ...
Latest News
Rhyl Leisure Centre in north Wales has become the latest publicly-owned fitness facility to focus ...
Latest News
Corporate health and wellbeing services provider Westfield Health has appointed David Capper as its CEO. ...
Latest News
Boutique studio operator Space Cycle has revealed plans to conquer the Chinese fitness market with ...
Latest News
Boutique fitness operator The Third Space will open its sixth club in Islington, north London ...
Latest News
Australian fitness franchise F45 has opened European headquarters in Central London, as it looks to ...
Latest News
Fitness industry analyst Ray Algar has taken up a non-executive strategic advisory role at fitness ...
Latest News
Edel Wigan, co-founder of aerial fitness operator Flying Fantastic, has revealed plans to take the ...
Latest News
Twenty-four-hour gym franchise Snap Fitness has continued its UK expansion by securing its first club ...
Latest News
Xponential Fitness has acquired US-based boutique chain Yoga Six for an undisclosed sum – making ...
Latest News
Budget club operator Buzz Gym has opened its fourth club in Oxford. The 18,000sq ft ...
Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: Open banking set to bolster gym member payments
Open Banking is here, and the competition and market authorities say it will drive competition and innovation in retail banking.
Featured suppliers
Featured supplier: Matrix S-Force Performance Trainer proves hard to resist
Matrix Fitness, the commercial division of Johnson Health Tech, is redefining athletic training and HIIT with the launch of its S-Force Performance Trainer.
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
Company profile: Jordan Fitness
Jordan have been at the forefront of the design, manufacture and supply of functional fitness ...
Directory
Finance
Portman Asset Finance Limited: Finance
Spa software
SpaBooker: Spa software
Computer solutions
Gantner Electronics Ltd: Computer solutions
Retail solutions
Swimrite Supplies Ltd / SRS Leisure: Retail solutions
Lockers
Fitlockers: Lockers
Audio visual
Lightmasters UK Ltd: Audio visual
Furniture suppliers
AJ Products: Furniture suppliers
Fitness equipment
Dyaco International: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
28 Aug - 01 Sep 2018
tbc, Sao Paulo, Brazil
Diary dates
22-23 Sep 2018
Worldwide,
Diary dates
Job search
Fitness On Demand
Fitness On Demand