STA-Swimming Teachers Association
STA-Swimming Teachers Association
STA-Swimming Teachers Association
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

People profile: Steve Watts

eActiv Health lounge: owner

Published in Health Club Management 2018 issue 11
Steve Watts created eActiv Health Lounge
Steve Watts created eActiv Health Lounge
As long as people do the 30-minute circuit, twice a week, they are guaranteed results, and that’s a simple message to get across

The first eActiv Health Lounge opened in Egham, Surrey in September. What is the concept?
We have designed a solution that we think will appeal to the 80 per cent of people who don’t currently exercise.

The eight-machine eGym circuit is complemented by two Pulse bikes in a relaxed, lounge-like environment, which is quite different from the standard gym. By serving free tea and coffee, and being fully staffed, we’re encouraging members to be social.

Our concept is move, eat and relax and will soon be joined by ‘recover’, providing a holistic approach to health and wellbeing. ‘Move’ relates to the exercise element; ‘eat’ to portion and calorie-controlled meals which are on offer at Gym’s Diner. The saltwater floatation pod is the all-important relax element. We will shortly be adding a CRYO Penguin unit, to offer localised cryotherapy, for recovery and rehabilitation.

Why did you chose this kind of kit for your business?
I first came across digital fitness in around 2011 and it immediately appealed because it’s a total body workout in just half an hour. I felt it could be a powerful way to engage the deconditioned market. There’s no intimidation factor – everyone has their own fob, linked to an app, so they know exactly what they have to do and they don’t wander around the gym aimlessly, or have to ask the instructors for help. It’s massive in Germany and Holland – if one club has it, rival clubs have to get it.

Once a user has created an account and completed a series of benchmarking strength tests, then setup and resistance is fully automated. Training resistance is automatically based on the results of the strength tests, so regularly undertaking the tests provides constant performance progressions and motivational statements. As long as people do the 30-minute circuit twice a week, they are guaranteed results, and that’s a simple message to get across.

What are your future plans?
This is the flagship club and myself and business partners Dave Sanders and Pete Hillier are keen to roll them out next year. We’re already looking at new sites. Health Lounge works well in the high street, as the concept only needs a 2,000sq ft footprint and offers a quick lunch time workout. We’re also looking at allowing people to license the concept to run a club within a club.

Health lounge stats

Club capacity: between 300 and 400

Membership: £49 a month, or £130 for a three month body transformation package

Floatation sessions last an hour and cost £47

A cryopenguin session will cost between £35 and £50

Saltwater floatation pods allow members to fully relax after a workout
Saltwater floatation pods allow members to fully relax after a workout
http://www.leisureopportunities.com/images/imagesX/456731_533092.jpg
The owner of eActive Health Lounge, Steve Watts, is using saltwater floatation pods and cryotherapy to give members a well-rounded experience
People
Parents often tell their children to become doctors or lawyers, but now they’ll encourage their children to become fitness pros. At $1,000 an hour, they’ll make more than the best Wall Street lawyers. Trainers are the new superstars
People
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male space
People
This isn’t a spin around the park: SUF Cycling requires participants to dig deep, which can push some people not used to HIIT out of their comfort zone
Features
Strength training
You may be able to help your members and customers avoid or reverse osteoporosis by encouraging weight bearing activities, as Liz Terry reports
Features
Asia
Over 300 fitness executives gathered in Singapore recently for the World Fit Summit. HCM’s Steph Eaves attended to chat with CEO and founder Ross Campbell and find out more about the industry in Asia
Features
ukactive
Following the ActiveLab Live! finale at the recent Active Uprising conference, we take a look at startups that are using technology to help people become healthier and more active
Features
Member payments
It’s essential for clubs that the payment process is as easy to use as possible. HCM caught up with some of the leading member payment services to find out how they’re helping clubs
Features
HCM Celeb
The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
HCM Celebs
In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
Features
Promotional Feature
Promotional feature
EMS training is a great opportunity to differentiate your offering in a crowded fitness market. The kit requires very little space and the business model can be extremely lucrative - Phil Horton, miha bodytec
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Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider. The ...
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Solent University has officially opened its new £28m sports and fitness centre. The centre houses ...
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UK children will be offered a greater opportunity to take part in 60 minutes of ...
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Regular exercise, a balanced diet, quitting smoking and cutting down on alcohol are the best ...
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The best class instructors earn the best salaries the market offers, bringing enhanced value to ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Solent University’s brand new Sports Centre receives high performance flooring and functional rig solutions from EXF
Leading bespoke fitness equipment manufacturer, EXF Fitness has recently completed an installation project at Solent University in Southampton.
Featured supplier news
Featured supplier: Crown overhaul changing rooms at Saunton Sands spa
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Harlands Group testimonial
Harlands Group
Harlands Group - Testimonial from 'Simply Gym'. Read more
More videos:
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is the world’s largest privately-held marketer and distributor of commercial fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Dyaco International: Fitness equipment
Spa software
ResortSuite: Spa software
Management software
GymSales: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Harlands Group: Direct debit solutions
Audio visual
Hutchison Technologies: Audio visual
Locking solutions
Ojmar: Locking solutions
Professional services
Deloitte UK: Professional services
Governing body
EMD UK: Governing body
Member access schemes
Move GB: Member access schemes
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates

features

People profile: Steve Watts

eActiv Health lounge: owner

Published in Health Club Management 2018 issue 11
Steve Watts created eActiv Health Lounge
Steve Watts created eActiv Health Lounge
As long as people do the 30-minute circuit, twice a week, they are guaranteed results, and that’s a simple message to get across

The first eActiv Health Lounge opened in Egham, Surrey in September. What is the concept?
We have designed a solution that we think will appeal to the 80 per cent of people who don’t currently exercise.

The eight-machine eGym circuit is complemented by two Pulse bikes in a relaxed, lounge-like environment, which is quite different from the standard gym. By serving free tea and coffee, and being fully staffed, we’re encouraging members to be social.

Our concept is move, eat and relax and will soon be joined by ‘recover’, providing a holistic approach to health and wellbeing. ‘Move’ relates to the exercise element; ‘eat’ to portion and calorie-controlled meals which are on offer at Gym’s Diner. The saltwater floatation pod is the all-important relax element. We will shortly be adding a CRYO Penguin unit, to offer localised cryotherapy, for recovery and rehabilitation.

Why did you chose this kind of kit for your business?
I first came across digital fitness in around 2011 and it immediately appealed because it’s a total body workout in just half an hour. I felt it could be a powerful way to engage the deconditioned market. There’s no intimidation factor – everyone has their own fob, linked to an app, so they know exactly what they have to do and they don’t wander around the gym aimlessly, or have to ask the instructors for help. It’s massive in Germany and Holland – if one club has it, rival clubs have to get it.

Once a user has created an account and completed a series of benchmarking strength tests, then setup and resistance is fully automated. Training resistance is automatically based on the results of the strength tests, so regularly undertaking the tests provides constant performance progressions and motivational statements. As long as people do the 30-minute circuit twice a week, they are guaranteed results, and that’s a simple message to get across.

What are your future plans?
This is the flagship club and myself and business partners Dave Sanders and Pete Hillier are keen to roll them out next year. We’re already looking at new sites. Health Lounge works well in the high street, as the concept only needs a 2,000sq ft footprint and offers a quick lunch time workout. We’re also looking at allowing people to license the concept to run a club within a club.

Health lounge stats

Club capacity: between 300 and 400

Membership: £49 a month, or £130 for a three month body transformation package

Floatation sessions last an hour and cost £47

A cryopenguin session will cost between £35 and £50

Saltwater floatation pods allow members to fully relax after a workout
Saltwater floatation pods allow members to fully relax after a workout
http://www.leisureopportunities.com/images/imagesX/456731_533092.jpg
The owner of eActive Health Lounge, Steve Watts, is using saltwater floatation pods and cryotherapy to give members a well-rounded experience
Latest News
Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider. The ...
Latest News
Solent University has officially opened its new £28m sports and fitness centre. The centre houses ...
Latest News
David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit ...
Latest News
Fitness subscription platform ClassPass has appointed a UK general manager as it looks to grow ...
Latest News
Bannatyne Group has named Karen Wilkinson to the board of Bannatyne Fitness. The appointment comes ...
Latest News
UK children will be offered a greater opportunity to take part in 60 minutes of ...
Latest News
Regular exercise, a balanced diet, quitting smoking and cutting down on alcohol are the best ...
Latest News
The best class instructors earn the best salaries the market offers, bringing enhanced value to ...
Latest News
Research from property experts at Colliers International suggests people are increasingly willing to pay more ...
Latest News
The Grade II listed, 17th century Grantley Hall hotel and wellness retreat will reopen today ...
Latest News
Boutique health and fitness operator Ten Health and Fitness plans to double the size of ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Solent University’s brand new Sports Centre receives high performance flooring and functional rig solutions from EXF
Leading bespoke fitness equipment manufacturer, EXF Fitness has recently completed an installation project at Solent University in Southampton.
Featured supplier news
Featured supplier: Crown overhaul changing rooms at Saunton Sands spa
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Harlands Group testimonial
Harlands Group
Harlands Group - Testimonial from 'Simply Gym'. Read more
More videos:
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is the world’s largest privately-held marketer and distributor of commercial fitness ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Dyaco International: Fitness equipment
Spa software
ResortSuite: Spa software
Management software
GymSales: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Harlands Group: Direct debit solutions
Audio visual
Hutchison Technologies: Audio visual
Locking solutions
Ojmar: Locking solutions
Professional services
Deloitte UK: Professional services
Governing body
EMD UK: Governing body
Member access schemes
Move GB: Member access schemes
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
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STA-Swimming Teachers Association
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