STA-Swimming Teachers Association
STA-Swimming Teachers Association
STA-Swimming Teachers Association
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

People profile: Geoff Bamber

Published in Health Club Management 2018 issue 11
Geoff Bamber started Digme Fitness with his wife, Caoimhe Bamber
Geoff Bamber started Digme Fitness with his wife, Caoimhe Bamber
I think we’ll start to see more pay-as-you-go concepts, as they offer better value for money and flexibility. HIIT will stay popular and we will see more use of data in workouts to engage people

What’s Digme Fitness all about?
Named after Digme beach in Hawaii, which is the start of Ironman, Digme is a boutique, pay-as-you-go spin and HIIT studio.

After launching the first site in Richmond in 2016, we now have four in London and one in Oxford.

The business came about following a carpe diem moment for my wife, Caoimhe, while she was running in the park on maternity leave. She decided she wanted to leave her job as a lawyer and start a health and fitness business.

Both of us are keen athletes and met at a spin class, so we wanted spinning to be part of the concept. As there’s a lot of competition in this area, we felt it was important to stay at the technical cutting edge in the sector.

Has the concept evolved as you’ve expanded?
Each of our studios is slightly different. Richmond is spin only, the original site and home to head office. The second site, in Oxford, was too large for just spin, so we added HIIT to the mix. It sits well alongside spin: they’re both high energy, high sweat activities, with lights and music. Oxford has an incredible community and the atmosphere is brilliant, with a great connection between the customers and staff.

By nature of their location, the City of London studios are slightly more transactional – the members are typically employees of nearby companies rather than residents, so they’re very busy and in a little more of a rush! The Moorgate site is shared with Barrecore so has a different vibe and Rathbone Square is the newest and biggest club. It’s our flagship site which has benefited from the brand maturing.

What have been the main challenges?
Every day is a school day, and we’re always learning. Dealing with preconceptions is one of our challenges, as many people assume we’re just a club for serious athletes, when in fact we welcome everyone and offer something for every level of fitness.

We’re constantly striving to get the message across that coming to our club is not about being an elite sportsperson, but being the best you. The data aspect can also be construed as intimidating, (Digme uses Spivi cycling software to control and log performance in most workouts) but we’ve seen that once people get accustomed to using the data, the numbers they get out of the system serve as a real motivator.

What are the exciting trends in the health and fitness industry?
I think we will start to see more pay-as-you-go concepts, as they offer better value for money and flexibility to consumers, who like variety and to do a mix of activities. HIIT will stay popular and we will see more use of data in workouts to engage people.

What are your future plans for Digme?
Going forward we want to create a self-sustaining business, which offers customers a great experience and staff great career paths. During the next four years we’ll be looking to create a business of genuine scale, with plans to launch 15 more clubs over the next four years, both in London, nationally and ultimately internationally.

Inside track

  • The founders: Geoff Bamber has an MBA from Stanford and Caoimhe Bamber was a city lawyer
  • Digme uses Spivi cycling software to control and log workout performance
  • Classes: The Ride signature class; Perform, a data-based class; Matrix, a full body workout; Matrix Run, with the Technogym SkillMill; Matrix Core, with SkillMill and floor-based exercise; Matrix Meta, metabolic workout; Power Flow yoga; and The Beat, a music-based class (no data).
  • Credits pricing, from £20 for one credit to between £899 and £1,695 for annual unlimited packages.
  • Membership rates from £89 a month
  • Digme cycling classes use Keiser M3i bikes
  • Running workouts use the Technogym SkillMill
  • All classes are available on Classpass
  • The studios are available for private event hire
  • F&B: Digme offers water, fresh pressed juices and Innermost protein shakes
  • PT is available outside London

Find out more www.digmefitness.com

The signature ‘Ride’ class is high-energy and high-entertainment
The signature ‘Ride’ class is high-energy and high-entertainment
http://www.leisureopportunities.com/images/imagesX/128791_92683.jpg
The CEO of Digme Fitness, Geoff Bamber, discusses the evolution of his chain of boutique studios, which have technology at their heart...
People
I used to ask the Department of Health why it would throw billons into smoking cessation but not physical activity. Because actually, if you put people on a smoking cessation course, their chances of completing it are much higher if they’re physically active before they start
People
Much of the fitness industry branding is based on a no pain, no gain philosophy, but we didn’t want to present Rabble like that, even though a session is ridiculously tiring!
People
WHIS is a preventative healthcare platform, which empowers people to improve their health and wellbeing by facilitating community engagement
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
HCM Celebs
In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Active ageing
The older people get, the more likely they are to have a long term health condition. But getting ill is not an inevitable consequence of getting older, so targeting the over 50s market could bring about multiple wins. Kath Hudson reports
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
Features
Software
New technology is transforming the way the health and fitness industry functions and interacts with customers. Liz Terry catches up with operators around the industry for an update
Features
HCM Celebs
Being a touring musician can be tough on your wellbeing, so country music star, Tim McGraw, developed his own workouts to stay fit. Now he’s collaborating with Snap to launch a gym brand
Features
Research
New research from Deloitte China and IHRSA shows the market for health and fitness in India is starting to grow, as Kirsten Walsh reports
Features
Strength
Do you need strength training kit that fits a smaller space? Julie Fisher takes a look at the options
Features
Promotional Feature
Promotional feature
Legend announces the industry’s first open leisure management platform for all 2,000 of its clients
Latest News
Women's fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio ...
Latest News
Creating opportunities for older people to get physically active represents a major driver for growth ...
Latest News
Australian fitness franchise F45 has secured deals to open sites in emerging markets across the ...
Latest News
The Bannatyne Group has completed a £750,000 redevelopment of its latest acquisition, the historic Cookridge ...
Latest News
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m ...
Latest News
Three-time National Basketball Association (NBA) Champion Draymond Green has opened his first Blink Fitness gym ...
Latest News
Ukactive has set out on a membership consultation, asking for views on how the not-for-profit ...
Latest News
Northumbria University (NU) has set out to uncover in detail the important role that structured ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Variety and flexibility for the customer is the key to retention, says MoveGB
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building? Across the industry, debate on this topic never stops. And neither does market change.
Featured supplier news
Featured supplier: PowerWave and DFC: a paradigm of progressive growth
Revolutionary cross trainer manufacturer and franchise, PowerWave, is experiencing the dizzying heights of success, having launched its new online platform, XPS Virtual Coach, five weeks ago.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Company profiles
Company profile: The JC Group
The JC Group is home to JC Facilities Management, JC Leisure Solutions, JC Water Services, ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world leading international supplier of technology and design-driven products ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
ResortSuite: Spa software
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Flooring
Total Vibration Solutions Ltd: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Member access schemes
Move GB: Member access schemes
Governing body
EMD UK: Governing body
Audio visual
Hutchison Technologies: Audio visual
Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates

features

People profile: Geoff Bamber

Published in Health Club Management 2018 issue 11
Geoff Bamber started Digme Fitness with his wife, Caoimhe Bamber
Geoff Bamber started Digme Fitness with his wife, Caoimhe Bamber
I think we’ll start to see more pay-as-you-go concepts, as they offer better value for money and flexibility. HIIT will stay popular and we will see more use of data in workouts to engage people

What’s Digme Fitness all about?
Named after Digme beach in Hawaii, which is the start of Ironman, Digme is a boutique, pay-as-you-go spin and HIIT studio.

After launching the first site in Richmond in 2016, we now have four in London and one in Oxford.

The business came about following a carpe diem moment for my wife, Caoimhe, while she was running in the park on maternity leave. She decided she wanted to leave her job as a lawyer and start a health and fitness business.

Both of us are keen athletes and met at a spin class, so we wanted spinning to be part of the concept. As there’s a lot of competition in this area, we felt it was important to stay at the technical cutting edge in the sector.

Has the concept evolved as you’ve expanded?
Each of our studios is slightly different. Richmond is spin only, the original site and home to head office. The second site, in Oxford, was too large for just spin, so we added HIIT to the mix. It sits well alongside spin: they’re both high energy, high sweat activities, with lights and music. Oxford has an incredible community and the atmosphere is brilliant, with a great connection between the customers and staff.

By nature of their location, the City of London studios are slightly more transactional – the members are typically employees of nearby companies rather than residents, so they’re very busy and in a little more of a rush! The Moorgate site is shared with Barrecore so has a different vibe and Rathbone Square is the newest and biggest club. It’s our flagship site which has benefited from the brand maturing.

What have been the main challenges?
Every day is a school day, and we’re always learning. Dealing with preconceptions is one of our challenges, as many people assume we’re just a club for serious athletes, when in fact we welcome everyone and offer something for every level of fitness.

We’re constantly striving to get the message across that coming to our club is not about being an elite sportsperson, but being the best you. The data aspect can also be construed as intimidating, (Digme uses Spivi cycling software to control and log performance in most workouts) but we’ve seen that once people get accustomed to using the data, the numbers they get out of the system serve as a real motivator.

What are the exciting trends in the health and fitness industry?
I think we will start to see more pay-as-you-go concepts, as they offer better value for money and flexibility to consumers, who like variety and to do a mix of activities. HIIT will stay popular and we will see more use of data in workouts to engage people.

What are your future plans for Digme?
Going forward we want to create a self-sustaining business, which offers customers a great experience and staff great career paths. During the next four years we’ll be looking to create a business of genuine scale, with plans to launch 15 more clubs over the next four years, both in London, nationally and ultimately internationally.

Inside track

  • The founders: Geoff Bamber has an MBA from Stanford and Caoimhe Bamber was a city lawyer
  • Digme uses Spivi cycling software to control and log workout performance
  • Classes: The Ride signature class; Perform, a data-based class; Matrix, a full body workout; Matrix Run, with the Technogym SkillMill; Matrix Core, with SkillMill and floor-based exercise; Matrix Meta, metabolic workout; Power Flow yoga; and The Beat, a music-based class (no data).
  • Credits pricing, from £20 for one credit to between £899 and £1,695 for annual unlimited packages.
  • Membership rates from £89 a month
  • Digme cycling classes use Keiser M3i bikes
  • Running workouts use the Technogym SkillMill
  • All classes are available on Classpass
  • The studios are available for private event hire
  • F&B: Digme offers water, fresh pressed juices and Innermost protein shakes
  • PT is available outside London

Find out more www.digmefitness.com

The signature ‘Ride’ class is high-energy and high-entertainment
The signature ‘Ride’ class is high-energy and high-entertainment
http://www.leisureopportunities.com/images/imagesX/128791_92683.jpg
The CEO of Digme Fitness, Geoff Bamber, discusses the evolution of his chain of boutique studios, which have technology at their heart...
Latest News
Women's fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio ...
Latest News
Creating opportunities for older people to get physically active represents a major driver for growth ...
Latest News
Australian fitness franchise F45 has secured deals to open sites in emerging markets across the ...
Latest News
The Bannatyne Group has completed a £750,000 redevelopment of its latest acquisition, the historic Cookridge ...
Latest News
Corporate fitness sales specialist Gympass has secured additional financial backing believed to be around US$300m ...
Latest News
Three-time National Basketball Association (NBA) Champion Draymond Green has opened his first Blink Fitness gym ...
Latest News
Ukactive has set out on a membership consultation, asking for views on how the not-for-profit ...
Latest News
Northumbria University (NU) has set out to uncover in detail the important role that structured ...
Latest News
A majority of mothers do not exercise because it makes them feel guilty about not ...
Latest News
Fitness giant Les Mills has launched three new studio spaces at its iconic Auckland City ...
Latest News
Wellness industry technology platform Mindbody has appointed Phil Coxon as managing director of Mindbody Europe. ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Variety and flexibility for the customer is the key to retention, says MoveGB
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building? Across the industry, debate on this topic never stops. And neither does market change.
Featured supplier news
Featured supplier: PowerWave and DFC: a paradigm of progressive growth
Revolutionary cross trainer manufacturer and franchise, PowerWave, is experiencing the dizzying heights of success, having launched its new online platform, XPS Virtual Coach, five weeks ago.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Company profiles
Company profile: The JC Group
The JC Group is home to JC Facilities Management, JC Leisure Solutions, JC Water Services, ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world leading international supplier of technology and design-driven products ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
ResortSuite: Spa software
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Flooring
Total Vibration Solutions Ltd: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Member access schemes
Move GB: Member access schemes
Governing body
EMD UK: Governing body
Audio visual
Hutchison Technologies: Audio visual
Property & Tenders
Will to Win
Property & Tenders
Diary dates
26-27 Jun 2019
Villa Park, Birmingham, United Kingdom
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
Search news & features:
Find a supplier:
STA-Swimming Teachers Association
STA-Swimming Teachers Association