STA-Swimming Teachers Association
STA-Swimming Teachers Association
STA-Swimming Teachers Association
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

People profile: Mark Wahlberg

Investor, F45

Published in Health Club Management 2019 issue 5
The actor will promote the brand worldwide, with a special focus on growing it in the lucrative US market
The actor will promote the brand worldwide, with a special focus on growing it in the lucrative US market
The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry

Actor Mark Wahlberg, who has built his professional image on being super-fit, has continued to grow his portfolio of fitness investments by taking a stake in Australian HIIT franchise, F45.

The investment was made via his Mark Wahlberg Investment Group.

The deal – for a minority stake in the company – also included investment from FOD Capital, which is managed by Michael Raymond and values the F45 business at US$450m.

Wahlberg’s involvement is a high profile win for F45 founders, CEO Rob Deutsch and partner Adam Gilchrist, who will continue to lead the company through its next stage of global growth.

In announcing the deal, Deutsch said: “This is a monumental transaction for F45. When we started the company, we had bold plans to create a global fitness movement and we’re excited to embark on this partnership with Mark Wahlberg and his team of investors. His genuine passion for fitness, combined with his proven business acumen and shared vision for F45 Training made him an ideal fit for the company.”

The right investor
Deutsch said F45 went through a two-year marketing process to identify the best investor for the business. The aim being to enable it to accelerate its global growth plans, with a particular focus on increasing brand awareness – especially in the fast growing and lucrative US market.

The cash injection is expected to enable F45 to improve its systems and processes, while also driving the global roll-out of new locations.

Wahlberg said he’s excited to be getting on board with the F45 business, explaining: “The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry.

“The strength of the business is that people of all fitness levels find motivation and support in an F45 studio.

“We look forward to inspiring people all over the world to pursue their health and fitness goals by introducing them to F45.”

Training with Wahlberg
Wahlberg said F45 will be his “go-to workout” when he’s not involved in specific training for an acting role which requires specialist interventions or equipment.

The actor is well-known for undertaking physical transformations to enable him to play specific roles, including piling on 56lbs of muscle to take him from a low of 165lbs to 221lbs.

His most extreme role to date was as a body builder in the film Pain & Gain.

The prospect of training alongside the actor – however slim – is expected to be a draw for fans. It’s thought likely he’ll also make guest appearances and attend some openings.

Wahlberg has 10m followers on Instagram and regularly posts details of his workout regime, which includes going to bed at 7.30pm, rising at 2.30am, doing a 90 minute workout starting at 3.40am and a second workout in the evening.

Training for busy people
F45, which originally launched into the Australian market, has largely grown through franchising and already has 1,500 studios across 40 countries.

It currently has 50 locations in the UK, with a new club opening soon in Glasgow.

Deutsch worked as an equities trader in the financial markets for over 10 years before launching F45. He told HCM: “I always found time to work out alongside my stressful job – but I saw many people failing to juggle them both. This inspired me to leave the corporate world to set up an effective training technique for busy people.”

The first F45 opened in Sydney in 2013 and the franchise business launched in 2014.

Best of both worlds
“When we launched,” Deutsch told HCM, “we set out to create a ‘third way’ – an alternative to what was available in the market at the time. On the one hand, you had people spending around AU$20 a week on gym membership but getting no innovation or motivation, so they inevitably stopped going. At the other end of the spectrum, people were paying up to AU$80 for personal training.

“I wanted to create something that combined the best of both. We do offer some personal training for those who want it, but our focus is very much on instructor-led group sessions that build a community, and that come with a mid-range price tag.”

F45’s HIIT classes deliver a functional, results-driven, full-body workout that are said to boost energy levels, metabolic rate, strength and endurance. Sessions are fast-paced, with a strong community element to ensure members push themselves, and there’s support and guidance from F45 coaches.

These coaches guide customers through a series of intense, 45-second exercises, with short breaks in between so they can catch their breath. The focus is on functional training – hence the ‘F’ in ‘F45’ – and classes last 45 minutes.

“We aim to constantly surprise people with inventive new workouts: we draw from a pool of over 3,000 exercises when we construct classes, and every three months 250 new ones are added, along with fresh equipment,” says Deutsch. “So every day at F45 is different. That’s a key reason for its popularity, and why studios are popping up all over the world.”

F45 founder and CEO Rob Deutsch says Wahlberg is the perfect fit for F45
F45 founder and CEO Rob Deutsch says Wahlberg is the perfect fit for F45
Wahlberg, here with CEO Rob Deutsch, is expected to draw on his passion for fitness to drive the growth of F45
Wahlberg, here with CEO Rob Deutsch, is expected to draw on his passion for fitness to drive the growth of F45
http://www.leisureopportunities.com/images/imagesX/795716_747498.jpg
Mark Wahlberg, Hollywood actor and fitness enthusiast, has recently invested in Australian fitness concept F45. We find out more...
Latest News
Low-cost gym operator EōS Fitness has acquired five former Gold's Gym locations in Utah – ...
Latest News
Health club operator Total Fitness has completed a turnaround of its fortunes, reversing a "steady ...
Latest News
CoachAi, a virtual companion that interacts with members through their smartphones, has been declared the ...
Latest News
The Gym Group has launched a marketing campaign targeting teenagers who are in the midst ...
Latest News
Health club design can play a crucial role in improving member retention – partly by ...
Latest News
A new health club and sports complex will launch as part of the Alderley Park ...
Latest News
Dance-based boutique studio operator AKT has revealed ambitious plans to grow its US portfolio from ...
Latest News
Boxing-based fitness operator 30 Minute Hit has revealed plans to open 20 studios in the ...
Latest News
US-based indoor cycling operator SoulCycle has opened its first UK location. Located on Soho's Great ...
Latest News
UK-based boutique fitness operator TRIB3 has opened its second studio in the Spanish capital Madrid. ...
Latest News
A new study has found that not sticking to a regular bedtime and wake up ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Fitness trends have changed, it’s time qualifications caught up
EMD UK, the national governing body for group exercise, has been working with Active IQ to improve industry qualifications.
Featured supplier news
Featured supplier: Gympass bridges the gap between boutique studios and corporate members
The boutique studio market is expanding rapidly.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Harlands Group testimonial
Harlands Group
Harlands Group - Testimonial from 'Unity Leisure'. Read more
More videos:
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Direct debit solutions
Harlands Group: Direct debit solutions
Governing body
EMD UK: Governing body
Audio visual
Hutchison Technologies: Audio visual
Member access schemes
Move GB: Member access schemes
Flooring
Total Vibration Solutions Ltd: Flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
GymSales: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Will to Win
Property & Tenders
Diary dates
06-07 Jul 2019
Monte-Carlo, Monaco
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
Search news & features:
Find a supplier:
STA-Swimming Teachers Association
STA-Swimming Teachers Association