Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Promotional feature: Fitness Compared

We talk to industry stalwart, Daniel Jones, who’s following in the footsteps of those famous meerkats in an ingenious way, with the launch of a fitness kit comparison site

Published in Health Club Management 2018 issue 11
FitnessCompared is the industry’s first gym product comparison website for operators
FitnessCompared is the industry’s first gym product comparison website for operators
We've created another avenue for suppliers to promote their brands in a cost-effective and cost-efficient way. FitnessCompared will create more opportunities and bring in deals suppliers may not have secured without it - Daniel Jones, FitnessCompared

What is FitnessCompared?
Quite simply, FitnessCompared is the fitness industry’s first ever gym equipment comparison website, which enables operators to search for equipment by brand, specification and price.

What gap in the market does FitnessCompared fill?
There is no gap, it’s just a different way of doing things. We’ve created another avenue for suppliers to promote their brands in a cost-effective and cost-efficient way.

We’ve been buying insurance from comparison websites for years; it’s a method people are comfortable with and allows them to quickly search the market for what they want.

You’ve been in the industry a long time…
Yes, after completing my degree in sports management I worked for British Airways as a fitness consultant before moving into membership sales at Holmes Place, so I have a background in operations.

From there I moved to equipment manufacturer Precor and then Safe Space Lockers, before launching WeBuyGymEquipment.com in 2015.

Fitness equipment buy-back hasn’t always been consistent and transparent, with kit packages worth different amounts each week. I really struggled with that and so generated a fully automated platform that increases transparency and offers a consistent pricing level for operators.

It’s basically a tendering platform for buy-back, so there’s more integrity for both operators and suppliers. It’s now live in 10 European countries and the US.

So FitnessCompared was a natural progression?
There’s a synergy between the two. If a site is buying new equipment it’s likely they’re looking to sell their old kit. FitnessCompared facilitates the sale of equipment too, with a pop-up that links to WeBuyGymEquipment.com.

What does this mean for the industry? Will sales reps be out of a job?
Not at all. FitnessCompared can penetrate the market in a more efficient way; acting as another shop window.

Sales reps still need to account manage the installations, but if you have a team of eight, for example, realistically how many sites can you visit? FitnessCompared will create more opportunities, bringing in deals they may not have secured.

Will operators get as good a deal as going direct?
The brands involved have full control over the products and pricing they show, so it’s down to the supplier to be competitive.

Buyers can choose detailed options for each product, with the results ranked by percentage and showing the brands which meet that specification.

They can then view videos, spec sheets and do their due diligence before entering a negotiation phase that enables suppliers to offer their best and final price; anonymously, which may be reassuring for operators who have been tied to one kit supplier for many years.

Most importantly it saves time. Previously, some brands may not even have been considered, simply because operators don’t have time to meet with everyone. Now they can do their research in one fell swoop.

Aren’t suppliers worried about sharing information on an open platform?
There’s a demand for it to be available; in this digital age it’s expected. Most suppliers see it as a bigger benefit than an issue, but to reassure them only reputable buyers are searching, operators must log-in through LinkedIn and fill in the security form.

Who’s on board with FitnessCompared?
Many of the UK’s leading suppliers are involved and the system is set up to support niche suppliers too.

So if you’re looking for a single product or even just things like flooring, we’ve got it covered. A full list of all the companies involved is available on our website at: www.fitnesscompared.co.uk/suppliers

The website will include details of a range of products, including flooring
The website will include details of a range of products, including flooring
Buyers will be able to see supplier rankings
Buyers will be able to see supplier rankings
http://www.leisureopportunities.com/images/imagesX/266314_192366.jpg
Compare the market, the launch of a fitness kit comparison site
Latest News
McFit founder Rainer Schaller has long looked beyond fitness in compiling the portfolio of brands ...
Latest News
Fitness Holdings Northeast (FHN), one of the largest franchisees in the Crunch Fitness network, has ...
Latest News
Construction work on The Wave, a £37m indoor water park and leisure centre in Coventry, ...
Latest News
Ukactive has revealed the finalists for its annual industry awards. This year's edition is set ...
Latest News
Social enterprise Mytime Active has signed a 40-year deal to run 12 leisure facilities in ...
Latest News
The Mental Health Foundation (MHF) has chosen body image as the theme for its Mental ...
Latest News
Fitness studio operator Bodystreet has expanded its UK operations with the opening of two new ...
Latest News
A study on exercise injuries has suggested that people who engage in high-intensity interval training ...
Latest News
Physical activity is crucial in order to maintain substantial weight loss – and more important ...
Latest News
Self-styled life coach 'guru' Tony Robbins and American rapper Pitbull have partnered with entrepreneur Bill ...
Latest News
A record 62.6 per cent of the adult population are now classed as physically active, ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: FunXtion partners with Anytime Fitness to enhance their member experience
FunXtion, experts in interactive digital fitness, has been appointed by the world’s fastest growing fitness franchise, Anytime Fitness, to enhance member experience and engagement.
Featured supplier news
Featured supplier: EXF on creating the ultimate combat area
In recent years, combat exercise has increased in popularity among contemporary gym-users.
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is the world’s fifth largest marketer and distributor of commercial fitness ...
Company profiles
Company profile: GoCardless
GoCardless offers a simple, flexible way to reduce admin time by automating your payment collection ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Jordan Freeweights: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Shapewatch: Fitness equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Member access schemes
Move GB: Member access schemes
Management software
SportSoft UK Ltd: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Architects/designers
Zynk Design Consultants: Architects/designers
Locking solutions
Ojmar: Locking solutions
Professional services
Deloitte UK: Professional services
Property & Tenders
New Brighton, Wirral, Merseyside
Wirral Borough Council
Property & Tenders
Various Sites
Porters Commercial
Property & Tenders
Diary dates
24-25 Apr 2019
Business Design Centre, London, United Kingdom
Diary dates
05-10 May 2019
Gold Coast Convention and Exhibition Centre, Queensland, Australia
Diary dates
Les Mills
Les Mills