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STA-Swimming Teachers Association
STA-Swimming Teachers Association
Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: A lasting partnership

GoCardless & Speedflex

Published in Health Club Management 2018 issue 9

A lasting partnership

Speedflex is working with Bannatyne to create the ultimate customer experience

Bannatyne is the first national club chain to offer Speedflex’s unique high-intensity interval training (HIIT) sessions, by installing dedicated Speedflex studios in its clubs.

Utilising the scientifically advanced Speedflex machines, sessions provide all the benefits of HIIT training, without the associated risk of injury. Machines provide isokinetic resistance, making them suitable for all abilities and ages.

In true Bannatyne fashion, the move to Speedflex provides an inclusive experience for members.

The Concept
Speedflex was founded in 2011 by entrepreneur Graham Wylie CBE, CEO and former Newcastle United physio and player Paul Ferris and former Newcastle United and England captain Alan Shearer.

Speedflex offers HIIT training with a twist, allowing up to 16 people to train together, regardless of their fitness level.

A typical Speedflex studio houses a combination of eight Speedflex machines and eight auxiliary stations. This sequence provides an ever-changing dynamic exercise experience.

During the session, participants can receive feedback through state-of-the-art heart rate monitoring by MyZone.

This enables members to optimise their training by ensuring they’re working in the ideal heart rate zone and allows trainers to track progress and offer motivation through instant feedback, improving the effectiveness of coaching.

The Partnership
Initially, Speedflex entered the partnership with Bannatyne to launch its training concept at its Darlington site.

“Understanding the needs of our members is fundamental to everything we do here at Bannatyne,” says Anthony Elliott, operations director. “Our members have told us they want a rounded lifestyle, so we try to take a 360° approach to our offering. We do this through a variety of options, ensuring there truly is something on offer for everyone, no matter what their ability.

“We’re constantly looking at ways we can improve our offering with exciting experiences,” he continues. “The addition of Speedflex is the perfect solution, providing members with a unique, challenging and adaptable workout.

“Speedflex sessions provide a high-intensity, low-impact workout, so every individual can train at their optimum level.

“The sessions have proven to be hugely successful, with members hooked from the first one and waiting lists building up quickly,” he explains. “The Speedflex team also provides fantastic support.”

Future plans
Since launching in January 2017, Bannatyne has rolled out the concept to Coulby Newham, Edinburgh, Dunfermline, Durham, Norwich, Manchester and Mansfield, with Belfast opening later this year.

Find out more at: www.speedflex.com

Bannatyne CEO Justin Musgrove (left) with Paul Ferris and Alan Shearer at Speedflex Mansfield
Bannatyne CEO Justin Musgrove (left) with Paul Ferris and Alan Shearer at Speedflex Mansfield

Transforming payments

Fitness Space revolutionises its Direct Debit solution with help from GoCardless

Ross Pert, GoCardless
Ross Pert, GoCardless

One of Europe’s fastest growing fitness and health club franchises, Fitness Space, has recently taken on GoCardless as its new Direct Debit solution, with the payments provider now handling up to 70 per cent of all membership payments.

Fitness Space has 23 sites in the UK, with another 16 in the works. Much of its success to date is down to offering a highly personalised and bespoke service.

“With other gym and fitness operators members are paying for access to the facilities and equipment. With us, they’re paying for a service that’s bigger than the four walls of our studios,” explains Fitness Space operations director John Pye.

With such a high proportion of monthly membership payments coming from Direct Debit, Fitness Space required a solution that could handle an ever-growing number of payments.

The franchise was also moving to a new CRM system, called ClubRight, meaning the existing integration between GoCardless and ClubRight was key.

Rather than targeting the volume of members, Fitness Space instead focuses on higher yields-per-head. This means its service needs to reflect this, and additional products and services, like hot yoga, nutritional programmes and DNA testing are available to accommodate even the most demanding of members.

Instant payment visibility
This progressive approach carried over to its way of thinking across all areas of the business, including payments. “We saw GoCardless as the most forward-thinking option and a good fit for us,” says Pye. “We like the fact that it integrates with ClubRight and gives us an instant view of the status of member payments and mandates.”

The GoCardless reporting functionality means Fitness Space is much better equipped to communicate with members regarding payments and subscriptions.

With the new Direct Debit solution in place, the franchise was able to improve its effectiveness. Previously, it was limited to doing one Direct Debit run a month – to the frustration of employees and members alike – however, with GoCardless, Fitness Space now has the flexibility to take payments at any time, removing a significant barrier in the joining process.

It’s not just during the initial sale and sign-up process where payments became a key consideration for the franchise, but also for the benefit of existing members.

It can now tailor its payment to suit the needs of individual members, including splitting off pro-rata payments.

An unexpected, but very welcome side effect for Fitness Space is the option to take one-off payments via Direct Debit, rather than by card. This transition has helped the fitness franchise save costs, as transaction fees on Direct Debit are lower.

Ross Pert, payments specialist at GoCardless, says: “As Fitness Space continues to focus on offering a top-quality experience to members, GoCardless will be there to take care of payment processing, compliance and regulations on their behalf.”

Find out more: www.gocardless.com/gyms

“Fitness Space is focused on member experience. At GoCardless, we strive to provide a payment solution that adds to this experience” - Ross Pert, GoCardless

With GoCardless, operators can take Direct Debit payments for add-ons like classes and nutrition plans at any time
With GoCardless, operators can take Direct Debit payments for add-ons like classes and nutrition plans at any time
http://www.leisureopportunities.com/images/HCM2018_9showcase.jpg
GoCardless helps Fitness Space with a new direct debit solution, and Speedflex studios are installed in Bannatyne gyms
People
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male space
People
My life is about working with people to change their bodies, change their relationships, and change their lives - Tony Robbins
People
This isn’t a spin around the park: SUF Cycling requires participants to dig deep, which can push some people not used to HIIT out of their comfort zone
Features
ukactive
Following the ActiveLab Live! finale at the recent Active Uprising conference, we take a look at startups that are using technology to help people become healthier and more active
Features
Strength training
You may be able to help your members and customers avoid or reverse osteoporosis by encouraging weight bearing activities, as Liz Terry reports
Features
Asia
Over 300 fitness executives gathered in Singapore recently for the World Fit Summit. HCM’s Steph Eaves attended to chat with CEO and founder Ross Campbell and find out more about the industry in Asia
Features
HCM Celeb
The boxing entrepreneur aims to help people ‘unleash the fighter within’ to better handle life’s challenges, with the slogan, ‘It’s not yours until you fight for it’
Features
Member payments
It’s essential for clubs that the payment process is as easy to use as possible. HCM caught up with some of the leading member payment services to find out how they’re helping clubs
Features
HCM Celebs
In the name of work, Australian actor Chris Hemsworth has undergone impressive physical transformations for film roles such as Thor in The Avengers and Marvel films. Inspired by the public’s interest in his workouts, he’s now created a health and fitness app called Centr that utilises the expertise of his team of world-class experts
Features
Retention
Are you optimising HIIT for your members, or are they put off by the pain? Abigail Harris looks at research into ways to better support members towards a positive outcome
Features
Retention
There’s no one thing that will fix your member retention, but clarity of mission, a strong culture and an eye for data will drive significant change. Kate Cracknell reports from this year’s Retention Convention
Features
Statistics
The fitness market in Europe is entering a new phase of growth according to the European Health & Fitness Market Report 2019 by EuropeActive and Deloitte. HCM reports
Features
Flooring
With the increase in popularity of functional training, the floor is increasingly becoming a piece of equipment in itself. Kath Hudson investigates
Features
Innovation
Silicon Valley hacker Dave Asprey used his tech skills to gather the latest fitness kit to create a bio hacking boutique. Kath Hudson investigates cusapero
Features
Promotional Feature
Promotional feature
Technology is shaping the way we do fitness. Personal trainers seek the latest innovations to elevate their business services. Electro-muscle stimulation (EMS) takes fitness technology to a whole new level, using the best of technology to ensure faster results compared to any other workout
Latest News
Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider. The ...
Latest News
Solent University has officially opened its new £28m sports and fitness centre. The centre houses ...
Latest News
David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit ...
Latest News
Fitness subscription platform ClassPass has appointed a UK general manager as it looks to grow ...
Latest News
Bannatyne Group has named Karen Wilkinson to the board of Bannatyne Fitness. The appointment comes ...
Latest News
UK children will be offered a greater opportunity to take part in 60 minutes of ...
Latest News
Regular exercise, a balanced diet, quitting smoking and cutting down on alcohol are the best ...
Latest News
The best class instructors earn the best salaries the market offers, bringing enhanced value to ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Myzone vs. wrist trackers
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in 2019. However, the question between Myzone or wrist trackers still stands.
Featured supplier news
Featured supplier: Collaboration, not aggregation, is the message
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Nautilus - Glute Drive
Core Health & Fitness
Inspired by the increasing trend of glute exercises seen in various and dangerous executions in the gyms today. Read more
More videos:
Company profiles
Company profile: Xponential Fitness LLC
Xponential Fitness is the world’s leading franchisor of boutique fitness studios, with a portfolio of ...
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Fitness equipment
Shapewatch: Fitness equipment
Governing body
EMD UK: Governing body
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
ResortSuite: Spa software
Locking solutions
Ojmar: Locking solutions
Skincare
Sothys: Skincare
Member access schemes
Move GB: Member access schemes
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates

features

Supplier showcase: A lasting partnership

GoCardless & Speedflex

Published in Health Club Management 2018 issue 9

A lasting partnership

Speedflex is working with Bannatyne to create the ultimate customer experience

Bannatyne is the first national club chain to offer Speedflex’s unique high-intensity interval training (HIIT) sessions, by installing dedicated Speedflex studios in its clubs.

Utilising the scientifically advanced Speedflex machines, sessions provide all the benefits of HIIT training, without the associated risk of injury. Machines provide isokinetic resistance, making them suitable for all abilities and ages.

In true Bannatyne fashion, the move to Speedflex provides an inclusive experience for members.

The Concept
Speedflex was founded in 2011 by entrepreneur Graham Wylie CBE, CEO and former Newcastle United physio and player Paul Ferris and former Newcastle United and England captain Alan Shearer.

Speedflex offers HIIT training with a twist, allowing up to 16 people to train together, regardless of their fitness level.

A typical Speedflex studio houses a combination of eight Speedflex machines and eight auxiliary stations. This sequence provides an ever-changing dynamic exercise experience.

During the session, participants can receive feedback through state-of-the-art heart rate monitoring by MyZone.

This enables members to optimise their training by ensuring they’re working in the ideal heart rate zone and allows trainers to track progress and offer motivation through instant feedback, improving the effectiveness of coaching.

The Partnership
Initially, Speedflex entered the partnership with Bannatyne to launch its training concept at its Darlington site.

“Understanding the needs of our members is fundamental to everything we do here at Bannatyne,” says Anthony Elliott, operations director. “Our members have told us they want a rounded lifestyle, so we try to take a 360° approach to our offering. We do this through a variety of options, ensuring there truly is something on offer for everyone, no matter what their ability.

“We’re constantly looking at ways we can improve our offering with exciting experiences,” he continues. “The addition of Speedflex is the perfect solution, providing members with a unique, challenging and adaptable workout.

“Speedflex sessions provide a high-intensity, low-impact workout, so every individual can train at their optimum level.

“The sessions have proven to be hugely successful, with members hooked from the first one and waiting lists building up quickly,” he explains. “The Speedflex team also provides fantastic support.”

Future plans
Since launching in January 2017, Bannatyne has rolled out the concept to Coulby Newham, Edinburgh, Dunfermline, Durham, Norwich, Manchester and Mansfield, with Belfast opening later this year.

Find out more at: www.speedflex.com

Bannatyne CEO Justin Musgrove (left) with Paul Ferris and Alan Shearer at Speedflex Mansfield
Bannatyne CEO Justin Musgrove (left) with Paul Ferris and Alan Shearer at Speedflex Mansfield

Transforming payments

Fitness Space revolutionises its Direct Debit solution with help from GoCardless

Ross Pert, GoCardless
Ross Pert, GoCardless

One of Europe’s fastest growing fitness and health club franchises, Fitness Space, has recently taken on GoCardless as its new Direct Debit solution, with the payments provider now handling up to 70 per cent of all membership payments.

Fitness Space has 23 sites in the UK, with another 16 in the works. Much of its success to date is down to offering a highly personalised and bespoke service.

“With other gym and fitness operators members are paying for access to the facilities and equipment. With us, they’re paying for a service that’s bigger than the four walls of our studios,” explains Fitness Space operations director John Pye.

With such a high proportion of monthly membership payments coming from Direct Debit, Fitness Space required a solution that could handle an ever-growing number of payments.

The franchise was also moving to a new CRM system, called ClubRight, meaning the existing integration between GoCardless and ClubRight was key.

Rather than targeting the volume of members, Fitness Space instead focuses on higher yields-per-head. This means its service needs to reflect this, and additional products and services, like hot yoga, nutritional programmes and DNA testing are available to accommodate even the most demanding of members.

Instant payment visibility
This progressive approach carried over to its way of thinking across all areas of the business, including payments. “We saw GoCardless as the most forward-thinking option and a good fit for us,” says Pye. “We like the fact that it integrates with ClubRight and gives us an instant view of the status of member payments and mandates.”

The GoCardless reporting functionality means Fitness Space is much better equipped to communicate with members regarding payments and subscriptions.

With the new Direct Debit solution in place, the franchise was able to improve its effectiveness. Previously, it was limited to doing one Direct Debit run a month – to the frustration of employees and members alike – however, with GoCardless, Fitness Space now has the flexibility to take payments at any time, removing a significant barrier in the joining process.

It’s not just during the initial sale and sign-up process where payments became a key consideration for the franchise, but also for the benefit of existing members.

It can now tailor its payment to suit the needs of individual members, including splitting off pro-rata payments.

An unexpected, but very welcome side effect for Fitness Space is the option to take one-off payments via Direct Debit, rather than by card. This transition has helped the fitness franchise save costs, as transaction fees on Direct Debit are lower.

Ross Pert, payments specialist at GoCardless, says: “As Fitness Space continues to focus on offering a top-quality experience to members, GoCardless will be there to take care of payment processing, compliance and regulations on their behalf.”

Find out more: www.gocardless.com/gyms

“Fitness Space is focused on member experience. At GoCardless, we strive to provide a payment solution that adds to this experience” - Ross Pert, GoCardless

With GoCardless, operators can take Direct Debit payments for add-ons like classes and nutrition plans at any time
With GoCardless, operators can take Direct Debit payments for add-ons like classes and nutrition plans at any time
http://www.leisureopportunities.com/images/HCM2018_9showcase.jpg
GoCardless helps Fitness Space with a new direct debit solution, and Speedflex studios are installed in Bannatyne gyms
Latest News
Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider. The ...
Latest News
Solent University has officially opened its new £28m sports and fitness centre. The centre houses ...
Latest News
David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit ...
Latest News
Fitness subscription platform ClassPass has appointed a UK general manager as it looks to grow ...
Latest News
Bannatyne Group has named Karen Wilkinson to the board of Bannatyne Fitness. The appointment comes ...
Latest News
UK children will be offered a greater opportunity to take part in 60 minutes of ...
Latest News
Regular exercise, a balanced diet, quitting smoking and cutting down on alcohol are the best ...
Latest News
The best class instructors earn the best salaries the market offers, bringing enhanced value to ...
Latest News
Research from property experts at Colliers International suggests people are increasingly willing to pay more ...
Latest News
The Grade II listed, 17th century Grantley Hall hotel and wellness retreat will reopen today ...
Latest News
Boutique health and fitness operator Ten Health and Fitness plans to double the size of ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Myzone vs. wrist trackers
According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in 2019. However, the question between Myzone or wrist trackers still stands.
Featured supplier news
Featured supplier: Collaboration, not aggregation, is the message
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
Opinion
promotion
Member retention is a growing problem for long-established gym chains, who are battling the growing budget and boutique gym market.
Opinion: Are you trying to beat budget gyms at their own game?
Video Gallery
Nautilus - Glute Drive
Core Health & Fitness
Inspired by the increasing trend of glute exercises seen in various and dangerous executions in the gyms today. Read more
More videos:
Company profiles
Company profile: Xponential Fitness LLC
Xponential Fitness is the world’s leading franchisor of boutique fitness studios, with a portfolio of ...
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Fitness equipment
Shapewatch: Fitness equipment
Governing body
EMD UK: Governing body
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
ResortSuite: Spa software
Locking solutions
Ojmar: Locking solutions
Skincare
Sothys: Skincare
Member access schemes
Move GB: Member access schemes
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Diary dates
23-25 Jul 2019
Melbourne Convention and Exhibition Centre, Melbourne, Australia
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
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STA-Swimming Teachers Association
STA-Swimming Teachers Association