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FITNESS, HEALTH, WELLNESS

features

News report: Towering ambitions

A disused tower block in central São Paulo has been converted into a vibrant fitness, sport and leisure destination for the city, as Kim Megson reports

By Kim Megson | Published in Health Club Management 2018 issue 8
Towering ambitions
Towering ambitions
Our design approach was to make the whole building breathe better to ensure it was more suited to its new uses - Design Studio MMBB Arquitetos

Brazilian design studio MMBB Arquitetos and legendary architect Paulo Mendes da Rocha have collaborated on the transformation of a disused tower block in central São Paulo into a vibrant leisure destination for the city.

Created for Brazilian non-profit SESC, the 14-storey building, situated on Rua 24 de Maio and Rua Dom José de Barro, has been stripped of several unnecessary elements – including a bankrupt department store at its heart – to clear space.

New facilities have been introduced in their place, including a health club, climbing wall, library, restaurant, galleries, cafe, dance studio, rooftop swimming pool and a subterranean theatre. Hanging gardens, covered squares and balconies create additional mini public spaces across the building.

Circulation has been enhanced with the introduction of large ramps connecting each floor. According to the design team, “in addition to their main function, these liven up the visitor experience, allowing an unleashed and playful stroll through the building.”

“Our design approach was to make the whole building breathe better to ensure it was more suited to its new uses,” they added in a statement.

The structure’s glass cladding has been revamped to expose life inside the building, inviting pedestrians in and providing panoramic views right across the city for its users.

Da Rocha is famous for his cultural buildings in Brazil, particularly in São Paulo. These include the Athletic Club of São Paulo, the Brazilian Sculpture Museum MuBE, Patriach Plaza, the Pinacoteca do Estado gallery and the FIESP Cultural Center.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Paulo Mendes da Rocha
Paulo Mendes da Rocha
Created for Brazilian non-profit SESC, the 14-storey building has been reimagined as a vibrant fitness, sports, leisure and cultural desination for the people of São Paulo
Created for Brazilian non-profit SESC, the 14-storey building has been reimagined as a vibrant fitness, sports, leisure and cultural desination for the people of São Paulo
Created for Brazilian non-profit SESC, the 14-storey building has been reimagined as a vibrant fitness, sports, leisure and cultural desination for the people of São Paulo
Created for Brazilian non-profit SESC, the 14-storey building has been reimagined as a vibrant fitness, sports, leisure and cultural desination for the people of São Paulo
a vibrant fitness, sports, leisure and cultural desination for the people of São Paulo
a vibrant fitness, sports, leisure and cultural desination for the people of São Paulo
vibrant fitness, sports, leisure and cultural desination for the people of São Paulo
vibrant fitness, sports, leisure and cultural desination for the people of São Paulo
https://www.leisureopportunities.co.uk/images/758743_52206.jpg
A disused tower block in central São Paulo has been converted into a vibrant fitness, sport and leisure destination
Kim Megson, Journalist, Leisure Media Paulo Mendes da Rocha ,São Paulo, vibrant fitness, sport, leisure destination,
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features

News report: Towering ambitions

A disused tower block in central São Paulo has been converted into a vibrant fitness, sport and leisure destination for the city, as Kim Megson reports

By Kim Megson | Published in Health Club Management 2018 issue 8
Towering ambitions
Towering ambitions
Our design approach was to make the whole building breathe better to ensure it was more suited to its new uses - Design Studio MMBB Arquitetos

Brazilian design studio MMBB Arquitetos and legendary architect Paulo Mendes da Rocha have collaborated on the transformation of a disused tower block in central São Paulo into a vibrant leisure destination for the city.

Created for Brazilian non-profit SESC, the 14-storey building, situated on Rua 24 de Maio and Rua Dom José de Barro, has been stripped of several unnecessary elements – including a bankrupt department store at its heart – to clear space.

New facilities have been introduced in their place, including a health club, climbing wall, library, restaurant, galleries, cafe, dance studio, rooftop swimming pool and a subterranean theatre. Hanging gardens, covered squares and balconies create additional mini public spaces across the building.

Circulation has been enhanced with the introduction of large ramps connecting each floor. According to the design team, “in addition to their main function, these liven up the visitor experience, allowing an unleashed and playful stroll through the building.”

“Our design approach was to make the whole building breathe better to ensure it was more suited to its new uses,” they added in a statement.

The structure’s glass cladding has been revamped to expose life inside the building, inviting pedestrians in and providing panoramic views right across the city for its users.

Da Rocha is famous for his cultural buildings in Brazil, particularly in São Paulo. These include the Athletic Club of São Paulo, the Brazilian Sculpture Museum MuBE, Patriach Plaza, the Pinacoteca do Estado gallery and the FIESP Cultural Center.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Paulo Mendes da Rocha
Paulo Mendes da Rocha
Created for Brazilian non-profit SESC, the 14-storey building has been reimagined as a vibrant fitness, sports, leisure and cultural desination for the people of São Paulo
Created for Brazilian non-profit SESC, the 14-storey building has been reimagined as a vibrant fitness, sports, leisure and cultural desination for the people of São Paulo
Created for Brazilian non-profit SESC, the 14-storey building has been reimagined as a vibrant fitness, sports, leisure and cultural desination for the people of São Paulo
Created for Brazilian non-profit SESC, the 14-storey building has been reimagined as a vibrant fitness, sports, leisure and cultural desination for the people of São Paulo
a vibrant fitness, sports, leisure and cultural desination for the people of São Paulo
a vibrant fitness, sports, leisure and cultural desination for the people of São Paulo
vibrant fitness, sports, leisure and cultural desination for the people of São Paulo
vibrant fitness, sports, leisure and cultural desination for the people of São Paulo
https://www.leisureopportunities.co.uk/images/758743_52206.jpg
A disused tower block in central São Paulo has been converted into a vibrant fitness, sport and leisure destination
Kim Megson, Journalist, Leisure Media Paulo Mendes da Rocha ,São Paulo, vibrant fitness, sport, leisure destination,
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Featured supplier news: Panatta to showcase innovation at major fitness and bodybuilding events in 2024
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.
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Company profile: Innerva
For over 30 years Innerva, part of Shapemaster Global have been manufacturing specialist dual-function power ...
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Company profile: Places Leisure
Places Leisure aims to enlighten our communities about the benefits of a healthy lifestyle in ...
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Supplier showcase - Jon Williams
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Click on a catalogue to view it online
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Greenwich Leisure Limited press release: Pioneering project boosts business in Basingstoke
A sports complex might not be your first thought when you’re looking for a peaceful and comfortable, drop-in workspace. However, that could soon change thanks to an innovative new project at Basingstoke Leisure Centre.
Featured press releases
The Health & Fitness Institute press release: The future of fitness education: The Health and Fitness Institute champions digital learning
The Health and Fitness Institute (THFI) is leading a revolutionary paradigm shift in fitness education by fully embracing digital learning.
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Total Vibration Solutions / TVS Sports Surfaces: Flooring
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Art of Cryo: Cryotherapy
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