TAISPO
TAISPO
TAISPO
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Follow Health Club Management on Google+ Join the discussion with Health Club Management on LinkedIn Subscribe to Health Club Management Get RSS alerts from Health Club Management magazine
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

featured supplier

Featured suppliers
MoveGB brings guest pass into 21st century with new Discovery tool
The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience? View full article...
Promotion
Company: MoveGB

MoveGB brings guest pass into 21st century with new Discovery tool

17 Oct 2018
About MoveGB: One membership giving you access to 100's of gyms, fitness ... more
Contact MoveGB: +44 (0)345 519 6626 / www.movegb.com/partners
Discovery is a powerful tool to attract, nurture and convert more new people into loyal customers with no acquisition cost and minimal impact on normal operations
– Justin Mendleton, head of Commercial at MoveGB

The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience? Large companies have recently discovered it takes more than one ‘free pass’ to create a habit and convert a lead into a loyal customer.

Our industry needs to start exploring innovative ways to attract potential customers who now have higher expectations of trials. The irony is we’ve known for some time that new people engaging in fitness need variety and time to discover what’s right for them to create a habit. Considering other subscription models’ success, could a 'freemium' style model work to fulfill this expectation?

In recent times operators haven’t had the commercial model or technology to adopt this type of acquisition strategy, until now. MoveGB has developed a free tool to help operators bring the traditional guest pass into the 21st century.

The Discovery membership combines low cost, at just £1 per week, with high variety, offering one pass per day to thousands of activity providers. After their first visit users are given the option to purchase deals directly from the operator or at just the click of a button via the Move app.

Operators are able to list on Discovery for free and what’s more Move covers all marketing and customer acquisition costs. With 10,000s of customers signing up in the first few weeks of launch could freemium be the future?

MoveGB
One membership giving you access to 100's of gyms, fitness classes, swim sessions, climbing and more so you can keep active on your terms and do whatever keeps you sweating and smiling!
Address: 124 Walcot Street, Bath, BA1 5BG
Tel: +44 (0)345 519 6626
Featured suppliers
MoveGB brings guest pass into 21st century with new Discovery tool
The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience? View full article...
Promotion
Company: MoveGB

MoveGB brings guest pass into 21st century with new Discovery tool

17 Oct 2018
About MoveGB: One membership giving you access to 100's of gyms, fitness ... more
Contact MoveGB: +44 (0)345 519 6626 / www.movegb.com/partners
Discovery is a powerful tool to attract, nurture and convert more new people into loyal customers with no acquisition cost and minimal impact on normal operations
– Justin Mendleton, head of Commercial at MoveGB

The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience? Large companies have recently discovered it takes more than one ‘free pass’ to create a habit and convert a lead into a loyal customer.

Our industry needs to start exploring innovative ways to attract potential customers who now have higher expectations of trials. The irony is we’ve known for some time that new people engaging in fitness need variety and time to discover what’s right for them to create a habit. Considering other subscription models’ success, could a 'freemium' style model work to fulfill this expectation?

In recent times operators haven’t had the commercial model or technology to adopt this type of acquisition strategy, until now. MoveGB has developed a free tool to help operators bring the traditional guest pass into the 21st century.

The Discovery membership combines low cost, at just £1 per week, with high variety, offering one pass per day to thousands of activity providers. After their first visit users are given the option to purchase deals directly from the operator or at just the click of a button via the Move app.

Operators are able to list on Discovery for free and what’s more Move covers all marketing and customer acquisition costs. With 10,000s of customers signing up in the first few weeks of launch could freemium be the future?

MoveGB
One membership giving you access to 100's of gyms, fitness classes, swim sessions, climbing and more so you can keep active on your terms and do whatever keeps you sweating and smiling!
Address: 124 Walcot Street, Bath, BA1 5BG
Tel: +44 (0)345 519 6626
Directory
Clothing/promotional merchandise
Taylor Made Designs: Clothing/promotional merchandise
Flooring
Total Vibration Solutions Ltd: Flooring
Fitness equipment
Shapewatch: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Elemis: Skincare
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Direct debit solutions
Harlands Group: Direct debit solutions
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Locking solutions
Ojmar: Locking solutions
Spa software
SpaBooker: Spa software
Catalogue Gallery
Click on a catalogue to view it online
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading awarding organisation for the active leisure sector. The range ...
Company profiles
Company profile: GANTNER Ltd
GANTNER is the leading supplier of SMART Card system solutions. Our products are designed for ...
Property & Tenders
Lee Valley VeloPark
Lee Valley Regional Park
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Diary dates
15 Nov 2018
Unique Venues Birmingham, Birmingham, United Kingdom
Diary dates
27-27 Nov 2018
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
Job search
TAISPO
TAISPO