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Health Club Management
2012 issue 5

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Health Club Management 2012 issue 5
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3   Editor's letter: 'Premium value'
Non-budget operators must find ways to justify charging a premium, says Kate Cracknell
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6   Letters:
Mental health has always tended to be the poor relation of physical health but, says Debbie Lawrence, it's time to change that perspective
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8   News round-up:
The Plymouth Life Centre opens its doors to the public, SportHouse opens in east London, and Icon Training receives 'outstanding' rating
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16   International news:
The Conrad hotel chain opens a new resort in Macao, while Orangetheory Fitness looks set for international expansion into Canada
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18   People news:
Former Olympic silver medallist Gail Emms on fitness as part of life, and the Olympic opportunity for gyms
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20   IHRSA update:
Kristen A Walsh reports on the highlights from this year's Convention and Trade Show in Los Angeles
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24   FIA update:
A new partnership between the FIA and Asda aims to bring sport and physical activity into the heart of hard-to-reach communities
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26   Competitive edge:
A world swim against malaria, and a 15-peaks challenge in Wales
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27   Diary dates:
The inaugural FASTER Convention takes place in Southampton
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28   Everyone's talking about...: Premium pricing
In a market that appears to be sliding towards low-cost models, how are some operators managing to buck the trend and charge top prices?
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30   Interview: Dave Courteen
The MD of Mosaic Spas and Health Clubs talks to Kate Cracknell about challenging the norms, and the company's latest venture into standalone, owned sites
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36   New opening: Hip to be square
Birmingham's stylish new multi-use development, The Cube, features a top-end health club and spa. Kirstyn MacRandal takes a look inside
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40   Pricing strategy: Price un-fixing
Offering flexible pricing need not undermine a club's bottom line - it may actually enhance it. Kate Cracknell reports
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44   Combat sports: Fight club
Boxing and martial arts programming is enjoying growing popularity in mainstream gyms. Kate Cracknell looks at ways operators can extend the appeal of these disciplines
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53   Olympic legacy: Olympic conditioning
With London 2012 just a few months away, are operators doing enough to latch onto the event? David Thompson reports
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58   Spa software:
Specialist spa management software can help optimise yield, offer online booking and even integrate with club management systems, says Liz Terry
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66   Future trends:
Experts from The Futures Company share their thoughts on the hottest new trends impacting the sector
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70   Suspension training: Suspend disbelief
Steve Harrison takes a look at new developments and future opportunities in suspension training
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77   In-club AV: That's entertainment
We review a selection of recent in-club audiovisual installations
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81   Changing rooms: Changing places
Quality changing rooms are key to creating a good first impression and maintaining member satisfaction. Kath Hudson reports
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84   Flooring: special
The latest products from Jordan, The Physical Company, EXF and Altro
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86   Product round-up: special
New treadmill technology from Precor, and Spirit Fitness' e-Glide trainer is showcased at IHRSA
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87   Research round-up: Happy talk
Being happy is the key to older people living longer, a study shows
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98   Lightweights:
Yoga with dolphins, Honesty Scales that tell it like it is, and a boom in waxing services for men
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