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Health Club Management
2011 issue 11

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Health Club Management 2011 issue 11
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3   Editor's letter: what's in a name?
Kate Cracknell asks if we need to re-think the labels we use in our sector
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6   Letters: Write to reply
The fitness sector must review the quality of its nutrition training, says lecturer Dr Gary Mendoza
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8   News round-up:
New health and wellbeing research unit to open at Leeds Met university.
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16   International news:
Anytime Fitness opens its 100th Australian club, while Intensiti gears up to open its first gym in Jordan
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18   People news:
SkillsActive CEO Stephen Studd stands down after eight years
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20   IHRSA update:
Thoughts on low-cost gyms and operational lessons from Denmark
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24   FIA update:
A 2012 national campaign is set to latch onto the power of London’s Olympic Games
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26   Competitive edge:
Scaling three peaks in Egypt’s Sinai desert and racing huskies in Lapland
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27   Diary dates:
ECA World Fitness/Thrive takes place in Florida, plus new B-Fit Expo in London and Spatex in Brighton
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28   Everyone’s talking about…: The banks
How do banks currently view the health and fitness industry? We ask our panel of experts
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30   Interview – Nuffield: Laura Kerby
The MD of Nuffield Health Fitness and Wellbeing talks to Kate Cracknell about outcomes data and the importance of a holistic offer
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36   New opening: A star is born
Independent health club Stars Gym in south London aims to make martial arts more mainstream
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40   Training & qualifications: Branching out
Kate Cracknell reports on the opportunities for operators to enter the training provision arena
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44   Retention series: Are you experienced?
The rise of customer experience management is leaving traditional member retention activities behind, says Stuart Dyson
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49   Active ageing : Exercise & ageing
Kath Hudson looks at some inspiring health initiatives designed for the older generation
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52   Research round-up: Making headway
Research suggests that exercise can be as effective as drugs in the preventative treatment of migraines
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54   Service & maintenance: Location, location, location
Darren Weiss investigates ways in which geolocation technology can help equipment manufacturers boost their bottom line
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56   fitness-kit: Product round-up
Booking software from Yapps, Flexi-cord technology from Viper, new equipment from Total Gym and a training platform from Studio Sports
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58   LIW 2011: Show review
Laura Dagg rounds up some of the exciting new products that made their debut at this year’s Leisure Industry Week and details the key show events
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63   IDEA trends survey: Trending now
Rhianon Stevens reports on the top exercise trends identified in the 16th annual IDEA Fitness Programs and Equipment Trends report
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66   Mintel report: Creative thinking
Mintel analyst Michael Oliver examines the consumer reaction to gyms in 2011 and the opportunities to get more people active
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68   Health Club Awards: Could you be a winner?
With new awards categories and a call for entries, the Health Club Awards gather momentum into 2012
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70   fitness-kit – studio equipment: Search engine for buyers
Escape Fitness launches SteelBell and the new Easy Tone Step is added to the Reebok range
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73   Supplier showcase : Project profile promotion
We profile projects from Big Wave Media, Technogym and Better Belly
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83   Lightweights: Just desserts for London xmas race
Sporty Santas get set for a Christmas dash and Scooby Doo is hailed as the most active cartoon character
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