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13 Jan 2012

Fitness experts predict 2012 trends
BY Tom Walker



The low-cost sector will continue to drive the growth of the UK's fitness industry during 2012, according to a panel of experts offering their predictions for the year.

Health Club Management magazine interviewed four industry leaders for their views on 2012. Most agreed that while economic pressures will continue, the increasing public awareness of health and fitness will act as a compensatory factor for the industry going forward.

Simon Harrison, director of corporate finance at Deloitte, said that operators will also need to focus more on new and innovative membership packages as the strain on discretionary consumer spend continues.

CLICK HERE for the full article in Health Club Management, featuring the views of Mark Mastrov, chair of New Evolution Ventures; John Kers, vice president of Anytime Fitness; John Treharne; CEO of The Gym Group and Simon Harrison.

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