HCM - Health Club Management magazine

Health Club Management Retention Hub

We've pulled together the latest retention series written for HCM by leading industry experts Dr Melvyn Hillsdon, Dr Paul Bedford and Guy Griffiths. This easy-to-use online library gives you access to all these features – and more – to keep you up to speed on the latest thinking in this vital field.

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The TRP 10,000 series

by Dr Melvyn Hillsdon

about the author

Dr Melvyn Hillsdon is associate professor of exercise and health at the University of Exeter. Since his landmark retention report in 2001 (Winning the Retention Battle), his research into retention and attrition has led to the development of appropriate measures of retention, attrition and longevity. www.theretentionpeople.com

Health Club Handbook 2017 issue 1

Part 13: Did you know…?

Dr Melvyn Hillsdon and Dr Paul Bedford share their lessons for boosting member retention, based on their latest studies. Members who work out with a partner or buddy and receive fitness staff interaction are more likely to stay View online View on turning pages Download PDF of this issue

Health Club Management 2016 issue 7

Part 12: ‘Does it matter what I say?’

Different types of interaction with members affect retention in different ways View online View on turning pages Download PDF of this issue

Health Club Management 2015 issue 11

Part 11: It all adds up

Is it worth trying to get your members to visit more frequently? Dr Melvyn Hillsdon considers the likely impact on retention rates based on the TRP 10,000 survey View online View on turning pages Download PDF of this issue

Health Club Management 2015 issue 9

Part 10: Warm welcome & fond farewell

Are your reception staff your most undervalued retention resource? Dr Melvyn Hillsdon investigates View online View on turning pages Download PDF of this issue

Health Club Management 2015 issue 5

Part 9: Tracking retention

Does personal activity tracking impact on retention of gym membership? Dr Melvyn Hillsdon presents his latest research findings View online View on turning pages Download PDF of this issue

Health Club Management 2015 issue 4

Part 8: The personal touch

Does personal training increase member retention? Dr Melvyn Hillsdon offers insight and analysis based on his ongoing research View online View on turning pages Download PDF of this issue

Health Club Handbook 2015 issue 1

Part 7: What do 10,000 members say?

What do your members experience in your club, and how does this impact retention? Dr Melvyn Hillsdon reports View online View on turning pages Download PDF of this issue

Health Club Management 2015 issue 1

Part 6: New year, new strategy

Targeting older members and focusing on social interaction are among Dr Melvyn Hillsdon’s top five tips for boosting retention in 2015 View online View on turning pages Download PDF of this issue

Health Club Management 2014 issue 11

Part 5: Interaction = progress = retention

Does interaction with fitness staff impact on member progress, and does this have an effect on retention? Melvyn Hillsdon reports View online View on turning pages Download PDF of this issue

Health Club Management 2014 issue 9

Part 4: Hassles & uplifts

Which elements of the member journey are most linked to retention levels? Dr Melvyn Hillsdon outlines the findings of the TRP 10,000 report View online View on turning pages Download PDF of this issue

Health Club Management 2014 issue 7

Part 3: What drives you?

Lose weight, tone up, get fit? Is this what your members really want from a club, and how does it affect retention? Melvyn Hillsdon reports View online View on turning pages Download PDF of this issue

Health Club Management 2014 issue 5

Part 2: The human touch

What forms of communication do your members value? In the second part of his TRP 10,000 series, Dr Melvyn Hillsdon looks at the art of communication View online View on turning pages Download PDF of this issue

Health Club Management 2014 issue 4

Part 1: GX vs gym

Group exercisers versus gym-only exercisers. Who does what, and does this predict retention levels? Dr Melvyn Hillsdon reports View online View on turning pages Download PDF of this issue

The Black & White series

by Dr Paul Bedford

about the author

Dr Paul Bedford has worked in the fitness industry for more than 20 years. His business, Retention Guru, helps health club operators increase retention, reduce attrition and improve member loyalty. www.retentionguru.co.uk

Health Club Management 2020 issue 1

Part 9: Are you fit for 2020?

Paul Bedford on the best ways to operate in an increasingly competitive market View online View on turning pages Download PDF of this issue

Health Club Management 2019 issue 2

Part 8: Reaching capacity

Retention expert Paul Bedford comments on case studies and top tips from the latest retention research View online View on turning pages Download PDF of this issue

Health Club Management 2015 issue 7

Part 7: Retention 3.0

The future of retention is not about reacting to lost members, but about creating proactive customer care. Dr Paul Bedford reports View online View on turning pages Download PDF of this issue

Health Club Handbook 2015 issue 1

Part 6: Member insight

Dr Paul Bedford outlines the key findings of his qualitative and quantitative retention reports View online View on turning pages Download PDF of this issue

Health Club Management 2014 issue 2

Part 5: Creating a community

In the latest part of his retention series, Dr Paul Bedford looks at the importance of clubs maintaining a link with their members View online View on turning pages Download PDF of this issue

Health Club Management 2014 issue 1

Part 4: Quality standards

How important is the quality of your offering when it comes to keeping your members? Dr Paul Bedford reports View online View on turning pages Download PDF of this issue

Health Club Management 2013 issue 11

Part 3: Perceived value

As part of his retention series, Dr Paul Bedford takes a look at how UK facilities currently rate in terms of perceived value for money View online View on turning pages Download PDF of this issue

Health Club Management 2013 issue 10

Part 2: What's in a name?

In the first part of a new retention series, Dr Paul Bedford takes a look at the impact of brand on member retention View online View on turning pages Download PDF of this issue

Health Club Management 2013 issue 9

Part 1: Attention retention

Member retention rates continue to drop across the fitness sector, according to a new national report by Dr Paul Bedford View online View on turning pages Download PDF of this issue

The Stick Around series

by Guy Griffiths

about the author

Guy Griffiths works for GG Fit, an independent consultancy that helps clubs improve member retention by working with staff, systems and processes. His book, Stick Around, is available from all good bookshops and online retailers. www.ggfit.com

Health Club Management 2013 issue 7

Part 3: Keeping in touch

Ignore absent members at your peril, and use your ex-member database as a feedback resource and prospect list, says Guy Griffiths View online View on turning pages Download PDF of this issue

Health Club Management 2013 issue 6

Part 2: Keep it up

In the second of his three-part series on retention and the member journey, Guy Griffiths looks at the ongoing health club member View online View on turning pages Download PDF of this issue

Health Club Management 2013 issue 5

Part 1: The new member journey

In part one of a new retention series, Guy Griffiths looks at the importance of the new member journey View online View on turning pages Download PDF of this issue

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