SUPPLIER NEWS
Increase sales with the brands your members trust
23 Jan 2018 . BY Lauren Heath-Jones
The sale of powder-based protein products makes up 36 per cent of the the UK sports nutrition market
By 2019, the UK sports nutrition market is predicted to increase by a further eight percent to £527 million, with sales of powder-based protein products making up 36 per cent of the market, followed closely by protein bars.

The majority of these sales are generated through very targeted end user channels, including gyms, national chains and independents, leisure centres and specialist in this field. It has been suggested however, that the increasing number of online retailers is making it harder for traditional outlets to generate a good profit from the sales of these products, as the market continues to boom in popularity.

For gyms, offering products with a familiar brand that the consumer recognises is proving to be the most powerful route to purchase. Not all members will be familiar with specialist brands, and often buy on impulse. Due to this, most gyms find that the product lines with the strongest brand recognition sell through at a much higher rate compared to those lesser known.

Anthony Potts, gym owner at TNT in Reading said: “We have been stocking the Mars and Snickers Protein Bars for over a year now, and we typically see a 4:1 rate of sale of these bars against our next most popular.”

Potts adds: “For customers who use our facilities that are less familiar with specialist sports nutrition brands, they are drawn into the brands they recognise, and enjoy the taste of. We have since introduced Bounty and Mars Xtra Choc, which we sold out of completely within a week, and we have now been trialling the sale of Mars 100% Whey Protein Powder, which has proved just as popular.

Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: "We developed our range of Mars, Snickers, Bounty and Mars Xtra Choc protein products to offer the consumer familiarity, in a market that is becoming saturated with unfamiliar, low-quality products. Our Mars brand particularly, for both protein bars and whey powders, has seen a phenomenal level of growth in sales, with a 1,099 per cent increase in 2017 compared to 2016 when it first launched."

To offer your members the latest protein products from Protein by Mars, please call 01452 378500 with all stockist enquires.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Health Club Management - Protein by Mars: Increase sales with the brands your members trust
24 Feb 2018 Health Club Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

Company advertorial
Increase sales with the brands your members trust

Supplier: Protein by Mars
More Protein by Mars details


Increase sales with the brands your members trust

The sale of powder-based protein products makes up 36 per cent of the the UK sports nutrition market
By 2019, the UK sports nutrition market is predicted to increase by a further eight percent to £527 million, with sales of powder-based protein products making up 36 per cent of the market, followed closely by protein bars.

The majority of these sales are generated through very targeted end user channels, including gyms, national chains and independents, leisure centres and specialist in this field. It has been suggested however, that the increasing number of online retailers is making it harder for traditional outlets to generate a good profit from the sales of these products, as the market continues to boom in popularity.

For gyms, offering products with a familiar brand that the consumer recognises is proving to be the most powerful route to purchase. Not all members will be familiar with specialist brands, and often buy on impulse. Due to this, most gyms find that the product lines with the strongest brand recognition sell through at a much higher rate compared to those lesser known.

Anthony Potts, gym owner at TNT in Reading said: “We have been stocking the Mars and Snickers Protein Bars for over a year now, and we typically see a 4:1 rate of sale of these bars against our next most popular.”

Potts adds: “For customers who use our facilities that are less familiar with specialist sports nutrition brands, they are drawn into the brands they recognise, and enjoy the taste of. We have since introduced Bounty and Mars Xtra Choc, which we sold out of completely within a week, and we have now been trialling the sale of Mars 100% Whey Protein Powder, which has proved just as popular.

Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: "We developed our range of Mars, Snickers, Bounty and Mars Xtra Choc protein products to offer the consumer familiarity, in a market that is becoming saturated with unfamiliar, low-quality products. Our Mars brand particularly, for both protein bars and whey powders, has seen a phenomenal level of growth in sales, with a 1,099 per cent increase in 2017 compared to 2016 when it first launched."

To offer your members the latest protein products from Protein by Mars, please call 01452 378500 with all stockist enquires.


Supplier: Protein by Mars

Mars Chocolate Drinks and Treats Europe represent a range of Mars Chocolate Drinks and Treats Europe Ltd is owned by MARS® Incorporated, a leading global food company, and is committed to addressing health and wellness issues and promoting healthy lifestyles.

Web: www.marschocolatedrinksandtreats.com
More Protein by Mars details

Product news
eGym to launch training programme for diabetes patients at FIBO   22 Feb 2018

eGym to launch training programme for diabetes patients at FIBO

Munich-based fitness software supplier eGym has developed an intelligent training programme targeted at type 2 diabetes sufferers.

Xsens launch motion capture suit for accurate performance analysis   08 Feb 2018

Xsens launch motion capture suit for accurate performance analysis

Dutch tech developer Xsens has developed the MVN Suit, a self-contained motion capture suit designed to enable motion capture in any environment, including extreme situations.

Daniel Clayton to head up Dyaco’s Commercial and Medical Division   31 Jan 2018

Daniel Clayton to head up Dyaco’s Commercial and Medical Division

Global fitness company Dyaco International has announced the appointment of Daniel Clayton as president of its newly launched Commercial and Medial Division.

Physical Company wins GLL contract   30 Jan 2018

Physical Company wins GLL contract

GLL has announced a new partnership with Physical Company, that will see the fitness equipment provider supply studio equipment to all 200 GLL sites.

Bannatyne Group introduces Speedflex to Scottish fitness market   23 Jan 2018

Bannatyne Group introduces Speedflex to Scottish fitness market

The Bannatyne Group has introduced Speedflex to the fitness market in Scotland as it continues to roll-out studios across its portfolio of health clubs.

Technogym appointed official fitness equipment supplier for PyeongChang 2018 Winter Olympics   19 Jan 2018

Technogym appointed official fitness equipment supplier for PyeongChang 2018 Winter Olympics

Technogym has been named as the official fitness equipment supplier for the PyeongChang 2018 Winter Olympic Games. This is the seventh Olympic appointment for the company.

Physical Company's new Surge Storm takes hydro-inertia training to the next level   16 Jan 2018

Physical Company's new Surge Storm takes hydro-inertia training to the next level

Physical Company has launched the Surge Storm hydro-inertia training system, an updated version of its Surge system.

The more effective kind of impact sound insulation   15 Jan 2018

The more effective kind of impact sound insulation

The function of the flooring in regard to protecting the building fabric is very important in fitness centres.

Company profile


Escape Fitness Limited

As a leading expert in functional fitness solutions, Escape Fitness can design, equip, install and programme any facility with quality training and exclusive products.

View full profile>>

Catalogue gallery


Featured Supplier

Elevate 2018 will feature new thought leadership conference alongside trade exhibition

Elevate 2018 will feature new thought leadership conference alongside trade exhibition

Thanks to increasing industry support Elevate, the UK’s largest physical activity trade event, has announced details of a new thought leadership conference. More>>




in this issue

• Franchise deals heat up fitness market
• JD Gyms acquires Ben Dunne Gyms UK
• Pullman launches new sleep programme



Latest jobs

Jobs Search



Business Development Executive
Salary: £24,000 to £26,000 & Benefits
Location: Fareham
Company: Future Fit Training
Duty Manager
Salary: Competitive
Location: Exeter, UK
Company: Legacy Leisure
Assessor in Personal Training
Salary: £8,384 annum (£20,961 pro rata)
Location: Cardiff, UK
Company: ISA Training
Diary dates
Powered by leisurediary.com

25-26 Feb 2018

Professional Beauty London

ExCeL London, London, United Kingdom



Health Club Management magazine 2018 issue 2
Health Club Management
2018 issue 2

View issue contents
View on turning pages
Download PDF
  Changing rooms: A neutral stance
We explore if it is time for all gyms and studios to swap single-sex, communal changing spaces for gender-neutral facilities More>>
  Interview: Barbara den Bak
While the boutique fitness scene remains small in the Netherlands, the founder of boutique concept High Studios says she isn’t worried and has high hopes for the sector More>>


Health Club Management magazine 2018 issue 1

Health Club Management
2018 issue 1

View issue contents
View turning pages
Download PDF
  Promotional feature: Legend
Kiosks, Concierges and Convenience More>>
  Interview: Robert Cook
The MD of Virgin Active UK tells us about his plans for making wellness and customer service key priorities for the fitness brand More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd