PRODUCT NEWS
Increase sales with the brands your members trust
23 Jan 2018 . BY Lauren Heath-Jones
The sale of powder-based protein products makes up 36 per cent of the the UK sports nutrition market
By 2019, the UK sports nutrition market is predicted to increase by a further eight percent to £527 million, with sales of powder-based protein products making up 36 per cent of the market, followed closely by protein bars.

The majority of these sales are generated through very targeted end user channels, including gyms, national chains and independents, leisure centres and specialist in this field. It has been suggested however, that the increasing number of online retailers is making it harder for traditional outlets to generate a good profit from the sales of these products, as the market continues to boom in popularity.

For gyms, offering products with a familiar brand that the consumer recognises is proving to be the most powerful route to purchase. Not all members will be familiar with specialist brands, and often buy on impulse. Due to this, most gyms find that the product lines with the strongest brand recognition sell through at a much higher rate compared to those lesser known.

Anthony Potts, gym owner at TNT in Reading said: “We have been stocking the Mars and Snickers Protein Bars for over a year now, and we typically see a 4:1 rate of sale of these bars against our next most popular.”

Potts adds: “For customers who use our facilities that are less familiar with specialist sports nutrition brands, they are drawn into the brands they recognise, and enjoy the taste of. We have since introduced Bounty and Mars Xtra Choc, which we sold out of completely within a week, and we have now been trialling the sale of Mars 100% Whey Protein Powder, which has proved just as popular.

Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: "We developed our range of Mars, Snickers, Bounty and Mars Xtra Choc protein products to offer the consumer familiarity, in a market that is becoming saturated with unfamiliar, low-quality products. Our Mars brand particularly, for both protein bars and whey powders, has seen a phenomenal level of growth in sales, with a 1,099 per cent increase in 2017 compared to 2016 when it first launched."

To offer your members the latest protein products from Protein by Mars, please call 01452 378500 with all stockist enquires.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Health Club Management - Protein by Mars: Increase sales with the brands your members trust
20 Jan 2019 Health Club Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

23 Jan 2018

Increase sales with the brands your members trust

Supplier: Protein by Mars
More Protein by Mars details


Increase sales with the brands your members trust

The sale of powder-based protein products makes up 36 per cent of the the UK sports nutrition market
By 2019, the UK sports nutrition market is predicted to increase by a further eight percent to £527 million, with sales of powder-based protein products making up 36 per cent of the market, followed closely by protein bars.

The majority of these sales are generated through very targeted end user channels, including gyms, national chains and independents, leisure centres and specialist in this field. It has been suggested however, that the increasing number of online retailers is making it harder for traditional outlets to generate a good profit from the sales of these products, as the market continues to boom in popularity.

For gyms, offering products with a familiar brand that the consumer recognises is proving to be the most powerful route to purchase. Not all members will be familiar with specialist brands, and often buy on impulse. Due to this, most gyms find that the product lines with the strongest brand recognition sell through at a much higher rate compared to those lesser known.

Anthony Potts, gym owner at TNT in Reading said: “We have been stocking the Mars and Snickers Protein Bars for over a year now, and we typically see a 4:1 rate of sale of these bars against our next most popular.”

Potts adds: “For customers who use our facilities that are less familiar with specialist sports nutrition brands, they are drawn into the brands they recognise, and enjoy the taste of. We have since introduced Bounty and Mars Xtra Choc, which we sold out of completely within a week, and we have now been trialling the sale of Mars 100% Whey Protein Powder, which has proved just as popular.

Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: "We developed our range of Mars, Snickers, Bounty and Mars Xtra Choc protein products to offer the consumer familiarity, in a market that is becoming saturated with unfamiliar, low-quality products. Our Mars brand particularly, for both protein bars and whey powders, has seen a phenomenal level of growth in sales, with a 1,099 per cent increase in 2017 compared to 2016 when it first launched."

To offer your members the latest protein products from Protein by Mars, please call 01452 378500 with all stockist enquires.


Supplier: Protein by Mars

Mars Chocolate Drinks and Treats Europe represent a range of Mars Chocolate Drinks and Treats Europe Ltd is owned by MARS® Incorporated, a leading global food company, and is committed to addressing health and wellness issues and promoting healthy lifestyles.

Web: www.marschocolatedrinksandtreats.com
More Protein by Mars details

Product news
Escape Fitness appoints Lisa Starkey   18 Jan 2019

Escape Fitness appoints Lisa Starkey

Escape Fitness has appointed Lisa Starkey to the role of account manager for Boutique Solutions.

Bungee Workout launches   14 Jan 2019

Bungee Workout launches

Bungee Workout has launched its inaugural group fitness class, featuring specially designed bungees that enable participants to move freely without restrictions.

Free Soul celebrates first year in business with new product launches   17 Dec 2018

Free Soul celebrates first year in business with new product launches

Free Soul, a UK-based lifestyle brand, has celebrated its first year in business by expanding its product range to include new Vegan and Whey Proteins.

Core Health & Fitness launch better concept in rowing   06 Dec 2018

Core Health & Fitness launch better concept in rowing

Core Health & Fitness has launched a brand new HIIT rower to take on the market leader.

RIG app receives new investment to drive growth 
  26 Nov 2018

RIG app receives new investment to drive growth

On-demand fitness app RIG has received new financial backing that will help strengthen its position in the UK market as well as foster international growth.

Solving the member churn challenge   26 Nov 2018

Solving the member churn challenge

Two in. One out. This is the gruelling reality for gyms up and down the country.

Reebok and GymCube partner with REPs to launch new coaching app   20 Nov 2018

Reebok and GymCube partner with REPs to launch new coaching app

Reebok and GymCube have announced a new partnership with the Register of Exercise Professionals (REP) that will see the trio launch a new app.

Firstbeat launches fitness tracking tool 
  20 Nov 2018

Firstbeat launches fitness tracking tool

Sports and analytics company Firstbeat has upgraded its Lifestyle Assessment coaching tool to include a new feature that measures users overall fitness.

Company profile


Ecore

Ecore offers a variety of products to outfit virtually every area of your fitness space.

View full profile>>

Catalogue gallery


Featured Supplier

Core Health & Fitness presents the new Star Trac FreeRunner

Core Health & Fitness presents the new Star Trac FreeRunner

Treadmills are the most used cardio equipment in the gym but have seen the least amount of innovation in the past 15 years More>>




in this issue

• Long-term plan for NHS published
• NIHR to study role of exercise in cancer care
• Hilton unveils quayside hotel in London



Latest jobs

Jobs Search



Assistant General Manager
Salary: Competitive salary + fantastic benefits
Location: Surrey, England, UK
Company: The Gym Group
Personal Trainer - RENT FREE
Location: Basildon, UK
Company: énergie group
Sales Advisor
Salary: Up to £16,286.40 per annum
Location: Kent, England
Company: Mytime Active
Diary dates
Powered by leisurediary.com

22-24 Jan 2019

BIGGA Turf Management Exhibition (BTME)

Harrogate Convention Centre, Harrogate, United Kingdom



Health Club Management magazine 2019 issue 1
Health Club Management
2019 issue 1

View issue contents
View on turning pages
Download PDF
  Retail: Retail revenue
Operators share creative ways they’re tapping retail as a revenue source, including a partnership between More Yoga and musician, Goldie More>>
  Interview: Philip Newborough
The co-founder of Bridges Fund Management, which has backed The Gym Group, Planet Fitness and Fitness Hut tells Kate Cracknell every business needs to think about social impact More>>


Health Club Management magazine 2018 issue 11

Health Club Management
2018 issue 11

View issue contents
View turning pages
Download PDF
  Flooring: Flooring it
The right gym flooring can put members in the mood to move. We’ve rounded up seven innovative projects that take flooring to the next level More>>
  Supplier showcase:
Technogym fit out the new SWEAT studio in Debenhams; Ridgeway provides bespoke lockers and furniture to Third Space; and Life Fitness partners with Simply Gym More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd