PRODUCT NEWS
Increase sales with the brands your members trust
23 Jan 2018 . BY Lauren Heath-Jones
The sale of powder-based protein products makes up 36 per cent of the the UK sports nutrition market
By 2019, the UK sports nutrition market is predicted to increase by a further eight percent to £527 million, with sales of powder-based protein products making up 36 per cent of the market, followed closely by protein bars.

The majority of these sales are generated through very targeted end user channels, including gyms, national chains and independents, leisure centres and specialist in this field. It has been suggested however, that the increasing number of online retailers is making it harder for traditional outlets to generate a good profit from the sales of these products, as the market continues to boom in popularity.

For gyms, offering products with a familiar brand that the consumer recognises is proving to be the most powerful route to purchase. Not all members will be familiar with specialist brands, and often buy on impulse. Due to this, most gyms find that the product lines with the strongest brand recognition sell through at a much higher rate compared to those lesser known.

Anthony Potts, gym owner at TNT in Reading said: “We have been stocking the Mars and Snickers Protein Bars for over a year now, and we typically see a 4:1 rate of sale of these bars against our next most popular.”

Potts adds: “For customers who use our facilities that are less familiar with specialist sports nutrition brands, they are drawn into the brands they recognise, and enjoy the taste of. We have since introduced Bounty and Mars Xtra Choc, which we sold out of completely within a week, and we have now been trialling the sale of Mars 100% Whey Protein Powder, which has proved just as popular.

Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: "We developed our range of Mars, Snickers, Bounty and Mars Xtra Choc protein products to offer the consumer familiarity, in a market that is becoming saturated with unfamiliar, low-quality products. Our Mars brand particularly, for both protein bars and whey powders, has seen a phenomenal level of growth in sales, with a 1,099 per cent increase in 2017 compared to 2016 when it first launched."

To offer your members the latest protein products from Protein by Mars, please call 01452 378500 with all stockist enquires.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Health Club Management - Protein by Mars: Increase sales with the brands your members trust
22 Oct 2018 Health Club Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

23 Jan 2018

Increase sales with the brands your members trust

Supplier: Protein by Mars
More Protein by Mars details


Increase sales with the brands your members trust

The sale of powder-based protein products makes up 36 per cent of the the UK sports nutrition market
By 2019, the UK sports nutrition market is predicted to increase by a further eight percent to £527 million, with sales of powder-based protein products making up 36 per cent of the market, followed closely by protein bars.

The majority of these sales are generated through very targeted end user channels, including gyms, national chains and independents, leisure centres and specialist in this field. It has been suggested however, that the increasing number of online retailers is making it harder for traditional outlets to generate a good profit from the sales of these products, as the market continues to boom in popularity.

For gyms, offering products with a familiar brand that the consumer recognises is proving to be the most powerful route to purchase. Not all members will be familiar with specialist brands, and often buy on impulse. Due to this, most gyms find that the product lines with the strongest brand recognition sell through at a much higher rate compared to those lesser known.

Anthony Potts, gym owner at TNT in Reading said: “We have been stocking the Mars and Snickers Protein Bars for over a year now, and we typically see a 4:1 rate of sale of these bars against our next most popular.”

Potts adds: “For customers who use our facilities that are less familiar with specialist sports nutrition brands, they are drawn into the brands they recognise, and enjoy the taste of. We have since introduced Bounty and Mars Xtra Choc, which we sold out of completely within a week, and we have now been trialling the sale of Mars 100% Whey Protein Powder, which has proved just as popular.

Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: "We developed our range of Mars, Snickers, Bounty and Mars Xtra Choc protein products to offer the consumer familiarity, in a market that is becoming saturated with unfamiliar, low-quality products. Our Mars brand particularly, for both protein bars and whey powders, has seen a phenomenal level of growth in sales, with a 1,099 per cent increase in 2017 compared to 2016 when it first launched."

To offer your members the latest protein products from Protein by Mars, please call 01452 378500 with all stockist enquires.


Supplier: Protein by Mars

Mars Chocolate Drinks and Treats Europe represent a range of Mars Chocolate Drinks and Treats Europe Ltd is owned by MARS® Incorporated, a leading global food company, and is committed to addressing health and wellness issues and promoting healthy lifestyles.

Web: www.marschocolatedrinksandtreats.com
More Protein by Mars details

Product news
Les Mills partners with Stages to launch new Les Mills Virtual Bike   19 Oct 2018

Les Mills partners with Stages to launch new Les Mills Virtual Bike

Les Mills has announced a new partnership with indoor cycle manufacturer, Stages, that will see the launch of a new indoor cycling solution.

Vitastream undergoes update to be accessible to disabled users 
  15 Oct 2018

Vitastream undergoes update to be accessible to disabled users

The Vitapure Drinks company has updated its innovative Vitastream drinks system to make it more accessible for disabled gym users.

Shapewatch launches industry-first augmented reality body scanning experience   12 Oct 2018

Shapewatch launches industry-first augmented reality body scanning experience

Fitness tech start-up Shapewatch has developed a body visualisation tool that enables users to track their fitness journeys through 3D body scanning.

APG Leisure named as UK distributor for BECO Beermann   09 Oct 2018

APG Leisure named as UK distributor for BECO Beermann

APG Leisure is set to expand its marketing offering to include swimming accessories, aquafitness equipment and competitive swimwear, following a new partnership with global swimwear brand BECO Beermann.

Technogym expands Skill range with new Skill Bike   02 Oct 2018

Technogym expands Skill range with new Skill Bike

Technogym has expanded its innovative Skill range with the launch of the SkillBike.

New Turtle Pack makes learning to swim fun experience says founder   01 Oct 2018

New Turtle Pack makes learning to swim fun experience says founder

Entrepreneur Michael Harkins has developed a new swimming aid that is designed to make learning to swim easier and more accessible for children.

Precor launches RunTV to keep exercisers engaged and motivated   01 Oct 2018

Precor launches RunTV to keep exercisers engaged and motivated

Precor has partnered with VO2 Media to create RunTV, a new streaming service for the company's P82 and P62 consoles.

CoursePro enables stress-free course management solutions   19 Sep 2018

CoursePro enables stress-free course management solutions

CoursePro, the leading course management solution for sports clubs and leisure centres, manages the admin behind sports lessons, automating enrolments, organising payments, and much more – so that our customers can get back to the good stuff, running their centres and interacting with their members!

Company profile


EXF Fitness

EXF design and manufacture equipment from their UK base in Suffolk.

View full profile>>

Catalogue gallery


Featured Supplier

MoveGB brings guest pass into 21st century with new Discovery tool

MoveGB brings guest pass into 21st century with new Discovery tool

The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience? More>>




in this issue

• New global launch for Leisure Media
• Bear Grylls and BMF target the inactive
• Hotel contract for Liverpool cruise terminal



Latest jobs

Jobs Search



Personal Trainer
Location: Chingford
Company: énergie group
Sales Associate
Salary: Competitive Salary and Benefits
Location: Altrincham, UK
Company: Orangetheory Fitness
Fitness Coach
Salary: Competitive Salary and Benefits
Location: Altrincham, UK
Company: Orangetheory Fitness
Diary dates
Powered by leisurediary.com

24 Apr - 26 Nov 2018

MAPIC Russia

Expocentre, Moscow, Russia



Health Club Management magazine 2018 issue 10
Health Club Management
2018 issue 10

View issue contents
View on turning pages
Download PDF
  Profile: Erkki Torn
With a burgeoning fitness chain in the Baltics, the CEO of MyFitness is tackling the low market penetration rates in this part of the world with great success More>>
  Interview: Andrew Snelling
SIV, the charity which runs activity in Sheffield, has created a fitness membership category which includes mental health support. We talk to the CEO and also SIV delivery partner, Westfield Health More>>


Health Club Management magazine 2018 issue 9

Health Club Management
2018 issue 9

View issue contents
View turning pages
Download PDF
  On the cover: Dr Fiona Bull
Driving The World Health Organization’s new physical activity strategy More>>
  Promotional feature: Myzone
Voted IHRSA Associate Member of the Year 2018, Myzone is the brainchild of Antipodean entrepreneur Dave Wright, who set out to find a way of making everyone feel good about exercise More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd